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PRIOR

PRIOR - Making food and goods more accessible online

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

PRIOR project word cloud

Explore the words cloud of the PRIOR project. It provides you a very rough idea of what is the project "PRIOR" about.

transactions sell launch addressable hence 2020 powering profit bridge sales industry strategy accessible 10 gauge gap inform total reducing enter actual feasibility costa pay showing brands staff 40 ecommerce huge effort trusted setting multiple 11 market thousands app tested platforms penetration coming demand ranging euros helps scalability solutions commercial economy drinks ripe powers goods reports country expensive prior margin coffee customers commerce online travel food hundreds businesses store business 210 aligned platform brand millions billion 38 apart parties innovation intends website cannibalise technological aggregators longer carrefour markets offline 2 pursue global mobile pilot disruption reebok

Project "PRIOR" data sheet

The following table provides information about the project.

Coordinator	PRIOR LABS SL Organization address address: CALLE ESPARTEROS 3 5C city: MADRID postcode: 28012 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	https://www.priorhq.com
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2016-2017
Funding Scheme	SME-1
Starting year	2017
Duration (year-month-day)	from 2017-08-01 to 2018-01-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	PRIOR LABS SL PRIOR LABS SL Organization address address: CALLE ESPARTEROS 3 5C city: MADRID postcode: 28012 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (MADRID)	coordinator	50˙000.00

Map

Project objective

Prior is a on-demand commerce platform enabling businesses in the food and drinks industry to sell online. Businesses can use the platform to allow their customers to order and pay both in-store or for delivery. Prior currently powers thousands of on-demand transactions and is trusted by brands like Carrefour, Costa Coffee and Reebok. Our goal is to bring the technology powering the new on-demand economy to any business and help them bridge the gap between online and offline commerce. Both online food delivery and mobile pre-order are markets ripe for disruption with reports showing huge potential market growth in the coming years (mobile pre-order from $10 to $38 billion in 2020 and food delivery from $11 to $210 billion in the longer term). Online food ordering penetration is just 2% of the total addressable market, compared with eCommerce (10% penetration) and online travel (40% penetration). Platforms like Prior's were only accessible via third parties aggregators who cannibalise businesses’ margin or through very expensive solutions (ranging from hundreds of thousands to millions of euros). With a technological platform specifically developed to provide any business with a on-demand app or website with their own brand, Prior helps its customers increase sales and profit while reducing operational or staff costs. The feasibility assessment to be developed under Phase 1 will determine the commercial scalability of the platform. The assessment will focus on defining the global launch strategy for Prior and hence gauge the necessary effort to enter multiple markets. Prior will also be tested in a second country in Europe as part of the assessment.. Apart from defining the feasibility and setting up a strategy to scale, an actual pilot in a second country will help inform the assessment. Prior is also aligned with the European Commission's goal to make goods more accessible online and intends to foster innovation in the pursue of that goal.

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The information about "PRIOR" are provided by the European Opendata Portal: CORDIS opendata.