Marketing and Creative Services Framework

prior information notice

Following the summary about the notice 2019/S 164-402741 dispatched in the year 2019.

Contracting authority The Birmingham Organising Committee for the 2022 Commonwealth Games Ltd 3 info
Birmingham (UKG31) more authorities
Type of the contracting authority Body governed by public law
Main activity Recreation, culture and religion
Type of contract Services
Main CPV code
Place of performance Birmingham (UKG31) more
Country EN; - country: UK
Document type Prior information notice without call for competition
Procedure Not applicable
Type of bid Not applicable
Award criteria Not applicable
Regulation European Union
Publication date 2019-08-27 00:00:00
Deadline 2020-08-21 00:00:00
Values 3˙050˙000.00 GBP (estimated total)
Linked information and documents

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TECHNICAL_SECTION

1 RECEPTION_ID: 19-410491-001

1 DELETION_DATE: 20200821

1 FORM_LG_LIST: EN

1 COMMENTS: From Convertor

LINKS_SECTION

1 XML_SCHEMA_DEFINITION_LINK

1 OFFICIAL_FORMS_LINK

1 FORMS_LABELS_LINK

1 ORIGINAL_CPV_LINK

1 ORIGINAL_NUTS_LINK

CODED_DATA_SECTION

1 REF_OJS

2 COLL_OJ: S

2 NO_OJ: 164

2 DATE_PUB: 20190827

1 NOTICE_DATA

2 NO_DOC_OJS: 2019/S 164-402741

2 URI_LIST

3 --- URI_DOC   value: http://ted.europa.eu/udl?uri=TED:NOTICE:402741-2019:TEXT:EN:HTML

2 LG_ORIG: EN

2 ISO_COUNTRY

INFO: UK

2 IA_URL_GENERAL: https://www.birmingham2022.com/

2 ORIGINAL_CPV: Advertising and marketing services

INFOCODE: 79340000

2 ORIGINAL_CPV: Graphic design services

INFOCODE: 79822500

2 ORIGINAL_CPV: Design consultancy services

INFOCODE: 79415200

2 ORIGINAL_CPV: Advertising campaign services

INFOCODE: 79341400

2 ORIGINAL_CPV: Public relations services

INFOCODE: 79416000

2 ORIGINAL_CPV: Cultural event organisation services

INFOCODE: 79952100

2 ORIGINAL_CPV: Sports-event organisation services

INFOCODE: 92622000

2 ORIGINAL_CPV: Sports-event promotion services

INFOCODE: 92621000

2 ORIGINAL_CPV: Event services

INFOCODE: 79952000

2 ORIGINAL_CPV: Specialty design services

INFOCODE: 79930000

2 ORIGINAL_CPV: Market research services

INFOCODE: 79310000

2 ORIGINAL_CPV: Market and economic research; polling and statistics

INFOCODE: 79300000

2 ORIGINAL_CPV: Customer Relation Management software package

INFOCODE: 48445000

2 ORIGINAL_CPV: Marketing management consultancy services

INFOCODE: 79413000

2 VALUES

3 --- VALUE   value: 3050000

1 CODIF_DATA

2 DS_DATE_DISPATCH: 20190822

2 AA_AUTHORITY_TYPE: Body governed by public law

INFOCODE: 6

2 TD_DOCUMENT_TYPE: Prior information notice without call for competition

INFOCODE: 0

2 NC_CONTRACT_NATURE: Services

INFOCODE: 4

2 PR_PROC: Not applicable

INFOCODE: 9

2 RP_REGULATION: European Union

INFOCODE: 4

2 TY_TYPE_BID: Not applicable

INFOCODE: 9

2 AC_AWARD_CRIT: Not applicable

INFOCODE: 9

2 MA_MAIN_ACTIVITIES: Recreation, culture and religion

INFOCODE: C

2 HEADING: 01C01

2 INITIATOR: 01

TRANSLATION_SECTION

1 ML_TITLES

2 ML_TI_DOC

3 --- TI_CY   value: Обединено кралство

3 --- TI_TOWN   value: Бирмингам

3 TI_TEXT

L: 4 --- key: (P)   value: Рекламни и маркетингови услуги

2 ML_TI_DOC

3 --- TI_CY   value: Spojené království/Velká Británie

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Reklamní a marketingové služby

2 ML_TI_DOC

3 --- TI_CY   value: Forenede Kongerige, Det

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Servicevirksomhed i forbindelse med reklame og marketing

2 ML_TI_DOC

3 --- TI_CY   value: das Vereinigte Königreich

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Werbe- und Marketingdienstleistungen

2 ML_TI_DOC

3 --- TI_CY   value: Ηνωμένο Βασίλειο

3 --- TI_TOWN   value: Μπίρμιγχαμ

3 TI_TEXT

L: 4 --- key: (P)   value: Υπηρεσίες διαφήμισης και μάρκετινγκ

2 ML_TI_DOC

3 --- TI_CY   value: United Kingdom

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Advertising and marketing services

2 ML_TI_DOC

3 --- TI_CY   value: Reino Unido

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Servicios de publicidad y de marketing

2 ML_TI_DOC

3 --- TI_CY   value: Suurbritannia / Ühendkuningriik

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Reklaami- ja turundusteenused

2 ML_TI_DOC

3 --- TI_CY   value: Yhdistynyt kuningaskunta

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Mainonta- ja markkinointipalvelut

2 ML_TI_DOC

3 --- TI_CY   value: Royaume-Uni

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Services de publicité et de marketing

2 ML_TI_DOC

3 --- TI_CY   value: Ríocht Aontaithe, an

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Advertising and marketing services

2 ML_TI_DOC

3 --- TI_CY   value: Ujedinjena Kraljevina

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Usluge oglašavanja i plasmana

2 ML_TI_DOC

3 --- TI_CY   value: Egyesült Királyság

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Hirdetési és marketingszolgáltatások

2 ML_TI_DOC

3 --- TI_CY   value: Regno Unito

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Servizi pubblicitari e di marketing

2 ML_TI_DOC

3 --- TI_CY   value: Jungtinė Karalystė, Didžioji Britanija

3 --- TI_TOWN   value: Birmingemas

3 TI_TEXT

L: 4 --- key: (P)   value: Reklamos ir rinkodaros paslaugos

2 ML_TI_DOC

3 --- TI_CY   value: Apvienotā Karaliste

3 --- TI_TOWN   value: Birmingema

3 TI_TEXT

L: 4 --- key: (P)   value: Reklāmas un tirgdarbības pakalpojumi

2 ML_TI_DOC

3 --- TI_CY   value: Ir-Renju Unit

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Servizzi tar-reklamar u l-marketing

2 ML_TI_DOC

3 --- TI_CY   value: Verenigd Koninkrijk

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Reclame- en marketingdiensten

2 ML_TI_DOC

3 --- TI_CY   value: Zjednoczone Królestwo

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Usługi reklamowe i marketingowe

2 ML_TI_DOC

3 --- TI_CY   value: Reino Unido

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Serviços de publicidade e marketing

2 ML_TI_DOC

3 --- TI_CY   value: Regatul Unit

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Servicii de publicitate şi de comercializare

2 ML_TI_DOC

3 --- TI_CY   value: Spojené kráľovstvo

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Reklamné a marketingové služby

2 ML_TI_DOC

3 --- TI_CY   value: Združeno kraljestvo

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Storitve oglaševanja in trženja

2 ML_TI_DOC

3 --- TI_CY   value: Förenade kungariket

3 --- TI_TOWN   value: Birmingham

3 TI_TEXT

L: 4 --- key: (P)   value: Reklam och marknadsföring

1 ML_AA_NAMES

2 AA_NAME: The Birmingham Organising Committee for the 2022 Commonwealth Games Ltd

FORM_SECTION

1 F01_2014

2 LEGAL_BASIS

INFO: 32014L0024

2 NOTICE

2 CONTRACTING_BODY

3 ADDRESS_CONTRACTING_BODY

L: 4 --- key: (OFFICIALNAME)   value: The Birmingham Organising Committee for the 2022 Commonwealth Games Ltd

L: 4 --- key: (ADDRESS)   value: One BrindleyPlace

L: 4 --- key: (TOWN)   value: Birmingham

L: 4 --- key: (POSTAL_CODE)   value: B1 2JB

INFO4: UK

4 COUNTRY

L: 4 --- key: (CONTACT_POINT)   value: Procurement Team

L: 4 --- key: (PHONE)   value: +44 1234567890

L: 4 --- key: (E_MAIL)   value: procurement@birmingham2022.com

L: 4 --- key: (URL_GENERAL)   value: https://www.birmingham2022.com/

3 ADDRESS_FURTHER_INFO_IDEM

3 CA_TYPE

3 CA_ACTIVITY

2 OBJECT_CONTRACT

3 TITLE

L: 4 --- key: (P)   value: Marketing and Creative Services Framework

3 --- REFERENCE_NUMBER   value: PRO.CMM.0009 / 101656

3 CPV_MAIN

4 CPV_CODE

4 CPV_SUPPLEMENTARY_CODE

4 CPV_SUPPLEMENTARY_CODE

3 TYPE_CONTRACT

3 SHORT_DESCR

L: 4 --- key: (P)   value: The OC is seeking to establish a new framework agreement for marketing and creative services. There are multiple lots, each for a specific work category.

L: 4 --- key: (P)   value: — Lot 1: Design Services,

L: 4 --- key: (P)   value: — Lot 2: Creative Services,

L: 4 --- key: (P)   value: — Lot 3: PR,

L: 4 --- key: (P)   value: — Lot 4: Events,

L: 4 --- key: (P)   value: — Lot 5: Mascot Design,

L: 4 --- key: (P)   value: — Lot 6: Consumer Insights and Research,

L: 4 --- key: (P)   value: — Lot 7: Customer Relationship Management (TBC).

3 --- VAL_ESTIMATED_TOTAL   value: 3050000

3 LOT_DIVISION

3 OBJECT_DESCR

4 TITLE

5 P: Design Services

L: 4 --- key: (LOT_NO)   value: 1

4 CPV_ADDITIONAL

5 CPV_CODE

4 CPV_ADDITIONAL

5 CPV_CODE

4 MAIN_SITE

5 P: Birmingham.

4 SHORT_DESCR

5 P: Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, cultural programme logo and visual identity, volunteer programme logo, education programme logo and games pictograms. In addition, design services will include, but are not limited to: the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography.

5 P: Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

5 P: Birmingham 2022 is seeking to appoint 1 supplier to undertake this work on a call-off basis for the framework duration.

4 INFO_ADD

5 P: Budgets provided are indicative only, there are no guaranteed volumes of work.

3 OBJECT_DESCR

4 TITLE

5 P: Creative Services

L: 4 --- key: (LOT_NO)   value: 2

4 CPV_ADDITIONAL

5 CPV_CODE

4 MAIN_SITE

5 P: Birmingham.

4 SHORT_DESCR

5 P: Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic Games time and legacy objectives. These will include but are not limited to; exploiting major milestones such as X years to go celebrations, games mascot launch, the recruitment of volunteers (12 500), the sale of budgeted Tickets (1 000 000 +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to; television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail.

4 INFO_ADD

5 P: Birmingham 2022 is seeking to appoint 3 suppliers to this lot.

5 P: Budgets provided are indicative only. There are no guaranteed volumes of work under this framework.

3 OBJECT_DESCR

4 TITLE

5 P: PR

L: 4 --- key: (LOT_NO)   value: 3

4 CPV_ADDITIONAL

5 CPV_CODE

4 MAIN_SITE

5 P: Birmingham.

4 SHORT_DESCR

5 P: Birmingham 2022 is seeking suppliers that can deliver local, regional, national and international public relations both proactively on a campaign basis and reactively throughout the period of the build-up to the Games.

5 P: Suppliers must be able to demonstrate capabilities in; media engagement strategy development, management of press office facilities, development of materials such as press releases, social content, photography and video, media event concept development and delivery, corporate communications, community engagement, influencer engagement, stakeholder mapping, crisis communications / management and talent management.

4 INFO_ADD

5 P: Birmingham 2022 is seeking to appoint 3 suppliers to this lot for the framework duration.

5 P: Budgets provided are indicative only. There are no guaranteed volumes of work.

3 OBJECT_DESCR

4 TITLE

5 P: Events

L: 4 --- key: (LOT_NO)   value: 4

4 CPV_ADDITIONAL

5 CPV_CODE

4 CPV_ADDITIONAL

5 CPV_CODE

4 CPV_ADDITIONAL

5 CPV_CODE

4 CPV_ADDITIONAL

5 CPV_CODE

4 MAIN_SITE

5 P: Birmingham.

4 SHORT_DESCR

5 P: Birmingham 2022 is seeking suppliers that can deliver a series of small, medium and large-scale public and corporate events that support the objectives and key milestones of the organising committee in the build up to and during the Games.

5 P: Suppliers must be able to demonstrate capabilities in: event concept development, event planning, event management, event health and safety, event staffing, risk management, stakeholder engagement, community engagement, and the production of all associated collateral and promotional materials required to deliver the events.

5 P: This contract does not include the official opening and closing ceremonies, Live Sites, the 2022 Cultural Programme or Medal Ceremonies.

4 INFO_ADD

5 P: Birmingham 2022 is seeking to appoint 3 suppliers to this lot for the framework duration.

5 P: Budgets provided are indicative only. There are no guaranteed volumes of work.

3 OBJECT_DESCR

4 TITLE

5 P: Mascot Design

L: 4 --- key: (LOT_NO)   value: 5

4 CPV_ADDITIONAL

5 CPV_CODE

5 CPV_SUPPLEMENTARY_CODE

4 CPV_ADDITIONAL

5 CPV_CODE

5 CPV_SUPPLEMENTARY_CODE

4 MAIN_SITE

5 P: Birmingham.

4 SHORT_DESCR

5 P: Birmingham 2022 is seeking a supplier that can deliver the Games Mascot, including but not limited to: creative strategy development, project management, character development, 3D design and visualisation, costume production, character training and character staffing.

5 P: The supplier must be able to demonstrate a strategic creative approach to Mascot design and production that will set the Games apart from other major international events.

5 P: Birmingham 2022 is seeking to appoint 1 supplier to undertake this work for the framework duration.

4 INFO_ADD

5 P: Budgets provided are indicative only. There are no guaranteed volumes of work.

3 OBJECT_DESCR

4 TITLE

5 P: Consumer Insights and Research

L: 4 --- key: (LOT_NO)   value: 6

4 CPV_ADDITIONAL

5 CPV_CODE

4 CPV_ADDITIONAL

5 CPV_CODE

4 MAIN_SITE

5 P: Birmingham.

4 SHORT_DESCR

5 P: Birmingham 2022 is seeking suppliers that can deliver a variety of consumer insights initiatives, including but not limited to: depth interviews, focus groups, behavioural analysis and modelling, target audience identification and analysis.

5 P: There may be a requirement to include bi-annual population surveys to track the Games impact, this will be confirmed at tender stage.

5 P: Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

5 P: Birmingham 2022 is currently seeking to appoint 1 supplier to undertake this work for the framework duration; this will be confirmed at tender stage.

4 INFO_ADD

5 P: Budgets provided are indicative only. There are no guaranteed volumes of work.

3 OBJECT_DESCR

4 TITLE

5 P: Customer Relationship Management

L: 4 --- key: (LOT_NO)   value: 7

4 CPV_ADDITIONAL

5 CPV_CODE

4 CPV_ADDITIONAL

5 CPV_CODE

4 MAIN_SITE

5 P: Birmingham.

4 SHORT_DESCR

5 P: Birmingham 2022 is seeking a supplier that can deliver a complete customer relationship management solution that will include but is not limited to: CRM strategy consultancy and development, data warehousing, data management to include a single customer view, database analysis and segmentation, advice on acquisition and retention strategies, email development and distribution, text messaging and associated reporting and analysis.

4 INFO_ADD

5 P: Options are being considered for CRM however at this stage we are exploring inclusion of this service within this framework agreement.

5 P: Birmingham 2022 is seeking to appoint one supplier to undertake this work for the framework duration.

5 P: Budgets are indicative only. There are no guaranteed volumes of work.

3 --- DATE_PUBLICATION_NOTICE   value: 2019-09-25

2 PROCEDURE

3 NO_CONTRACT_COVERED_GPA

2 COMPLEMENTARY_INFO

3 INFO_ADD

L: 4 --- key: (P)   value: An optional online survey has been developed to gather views from the market. This closes on 16 September at 12.00: https://dcms.eu.qualtrics.com/jfe/form/SV_41NGnkk5LbLY7fD

5 FT: th

L: 4 --- key: (P)   value: An optional supplier briefing event will be held on 1.10.2019 in Birmingham. Each tenderer may bring one member of staff. All those attending will need to cover their own expenses.

L: 4 --- key: (P)   value: If you wish to attend, please contact Rachel.Stewart@birmingham2022.com by 26.9.2019, with the attendee name, organisation name, and which lot(s) you are interested in.

L: 4 --- key: (P)   value: For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./36N7W4G856

L: 4 --- key: (P)   value: To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/36N7W4G856

L: 4 --- key: (P)   value: GO Reference: GO-2019822-PRO-15282018

3 --- DATE_DISPATCH_NOTICE   value: 2019-08-22

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