IDEA.k
Industrial Design Easy Assembly Kit
Total Cost €
0EC-Contrib. €
0Partnership
0Views
0IDEA.k project word cloud
Explore the words cloud of the IDEA.k project. It provides you a very rough idea of what is the project "IDEA.k" about.
Project "IDEA.k" data sheet
The following table provides information about the project.
| Coordinator |
MAC DUE MACCHINE AUTOMATICHE CONFEZIONATRICI SRL(MAC 2 - SRL)
Organization address contact info |
| Coordinator Country | Italy [IT] |
| Project website | http://www.macdue.com/en/ |
| Total cost | 71˙429 € |
| EC max contribution | 50˙000 € (70%) |
| Programme |
1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument) |
| Code Call | H2020-SMEINST-1-2016-2017 |
| Funding Scheme | SME-1 |
| Starting year | 2017 |
| Duration (year-month-day) | from 2017-03-01 to 2017-06-30 |
Partnership
Take a look of project's partnership.
| # | ||||
|---|---|---|---|---|
| 1 | MAC DUE MACCHINE AUTOMATICHE CONFEZIONATRICI SRL(MAC 2 - SRL) | IT (BOLOGNA) | coordinator | 50˙000.00 |
Map
Project objective
China is the main worldwide manufacturer of packaging machinery with around the 23% of the market share and almost a complete control of the affordable machinery sector. Its competitiveness is based on low prices supported by its inherent minor labour costs. This situation has pushed the reduction of the European market share from around 45% by 2007 to the current 20% nowadays with a total loss of the low-end segment. In order to recover this lost of competitiveness, Mac Due has been developing a new business model for the packaging machinery sector which pivots on the sales of equipment as assembling kits. This manner, the assembling cost are transfered to the regional dealers and automatically adjusted to the destiny country, circumventing the labour cost issue while it keeps the manufacturer margin profit. Besides, the dealers' role is upgraded to become the providers of post-sale services and maintenance, generating new revenues streams for them. This impact is finally translated to the end-user which can obtain savings of up 35% thanks to the previous cuts. With this project, Mac Due aims to offer a reliable alternative to the European packaging machinery sector whose success will open new opportunities to the whole machinery industry.
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The information about "IDEA.K" are provided by the European Opendata Portal: CORDIS opendata.