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RHUMBO SIGNED

modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

Total Cost €

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EC-Contrib. €

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Partnership

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RHUMBO project word cloud

Explore the words cloud of the RHUMBO project. It provides you a very rough idea of what is the project "RHUMBO" about.

business young strategic tools takes skills outstanding techniques signals delivering understand neuroscience groups partial public communicating careers adapt attitudes brain market intelligence companies predict sectorial spectrum recent eeg latest innovative immersive view mixed biometric psychological realistic guarantee consciousness neuro fnirs doctoral internal implicit emotions regulate explicit encourage human cognitive dynamic environments match academic experiences fmri aggregates demands disseminate comprehending rhumbo neuroeconomics point decisions requests career revealed training mrt create worlds decision purpose students stakeholders relying patterns new models personalised vocational technological technologies corporate place situations esrs staff helping examine behavioural deeper multidisciplinary partnership artificial eye scientific phd transparently tracking multinational breakthroughs questionnaires evolution consumers

Project "RHUMBO" data sheet

The following table provides information about the project.

Coordinator	UNIVERSITAT POLITECNICA DE VALENCIA Organization address address: CAMINO DE VERA SN EDIFICIO 3A city: VALENCIA postcode: 46022 website: www.upv.es contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Total cost	2˙904˙278 €
EC max contribution	2˙904˙278 € (100%)
Programme	1. H2020-EU.1.3.1. (Fostering new skills by means of excellent initial training of researchers)
Code Call	H2020-MSCA-ITN-2018
Funding Scheme	MSCA-ITN-ETN
Starting year	2018
Duration (year-month-day)	from 2018-11-01 to 2022-10-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	UNIVERSITAT POLITECNICA DE VALENCIA UNIVERSITAT POLITECNICA DE VALENCIA Organization address address: CAMINO DE VERA SN EDIFICIO 3A city: VALENCIA postcode: 46022 website: www.upv.es contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (VALENCIA)	coordinator	501˙809.00
2	UNIVERSITA DI PISA UNIVERSITA DI PISA Organization address address: LUNGARNO PACINOTTI 43/44 city: PISA postcode: 56126 website: www.unipi.it contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	IT (PISA)	participant	522˙999.00
3	UNIVERSITAT DE VALENCIA UNIVERSITAT DE VALENCIA Organization address address: AVENIDA BLASCO IBANEZ 13 city: VALENCIA postcode: 46010 website: www.uv.es contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (VALENCIA)	participant	501˙809.00
4	AALBORG UNIVERSITET AALBORG UNIVERSITET Organization address address: FREDRIK BAJERS VEJ 7K city: AALBORG postcode: 9220 website: www.aau.dk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	DK (AALBORG)	participant	297˙522.00
5	NEURONS INC APS NEURONS INC APS Organization address address: ANDERS LARSENSVEJ 11 city: HOLBAEK postcode: 4300 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	DK (HOLBAEK)	participant	297˙522.00
6	ARTINIS MEDICAL SYSTEMS BV ARTINIS MEDICAL SYSTEMS BV Organization address address: EINSTEINWEG 17 city: ELST postcode: 6662 PW website: www.artinis.com contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	NL (ELST)	participant	265˙619.00
7	G.TEC MEDICAL ENGINEERING GMBH G.TEC MEDICAL ENGINEERING GMBH Organization address address: SIERNINGSTRASSE 14 city: SCHIEDLBERG postcode: 4521 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	AT (SCHIEDLBERG)	participant	264˙207.00
8	UNIVERSITATSKLINIKUM BONN UNIVERSITATSKLINIKUM BONN Organization address address: VENUSBERG-CAMPUS 1 city: BONN postcode: 53127 website: www.ukb.uni-bonn.de contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	DE (BONN)	participant	252˙788.00
9	STICHTING KATHOLIEKE UNIVERSITEIT STICHTING KATHOLIEKE UNIVERSITEIT Organization address address: GEERT GROOTEPLEIN NOORD 9 city: NIJMEGEN postcode: 6525 EZ website: www.radboudumc.nl contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	NL (NIJMEGEN)	partner	0.00
10	UNIVERSITAT LINZ UNIVERSITAT LINZ Organization address address: ALTENBERGER STRASSE 69 city: LINZ postcode: 4040 website: www.jku.at contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	AT (LINZ)	partner	0.00

Map

Project objective

Recent breakthroughs in neuroeconomics are helping to understand how the human decision-making process takes place. Although latest advances have revealed that most of the brain processes that regulate our emotions, attitudes and decisions are beyond our consciousness (implicit processes), many companies are still making strategic decisions relying upon explicit measures such as questionnaires and focus groups. However, the consumer neuroscience market is rapidly growing and demands new knowledge, new skills and new approaches to adapt to the technological evolution of the sector but also for comprehending and communicating with consumers. These requests only find a partial match in existing doctoral programmes.

RHUMBO addresses this challenge by delivering an innovative multinational, multi-sectorial, and multidisciplinary research and training programme in cognitive neuroscience, transparently immersive experiences and artificial intelligence with a focus on neuro-business.

From the research point of view, RHUMBO will produce tools and models to predict human decision-making in business environments. RHUMBO will use mixed reality technologies (MRT) together with different biometric signals (fMRI, fNIRS, eye tracking, EEG, etc.), supported by artificial intelligence processing techniques, to examine consumer behavioural patterns during dynamic, complex and realistic situations for a deeper understanding of internal consumer psychological states.

With this purpose, RHUMBO’s partnership aggregates relevant scientific staff from the academic and corporate worlds which will be involved in a high-level personalised training programme that will guarantee ESRs and future PhD students outstanding Career Opportunities in the consumer behaviour sector and beyond. RHUMBO will disseminate results to a wide spectrum of stakeholders, create awareness in the general public about neuroscience and encourage neuroscience vocational careers among young students.

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The information about "RHUMBO" are provided by the European Opendata Portal: CORDIS opendata.

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