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TheRealCompetition TERMINATED

When Public Health Campaigns Warn You, but Your Friends Like to Drink – Connecting Computational Social Science and Neuroscience to Understand Real-World Health Behavior

Total Cost €

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EC-Contrib. €

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Partnership

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 TheRealCompetition project word cloud

Explore the words cloud of the TheRealCompetition project. It provides you a very rough idea of what is the project "TheRealCompetition" about.

social    basic    alternative    neuroimaging    brings    interdisciplinary    develops    behaviors    broaden    interventions    ignoring    excessively    health    validate    malleable    therealcompetition    overburdens    messages    source    underlying    contradictory    decision    actionable    evaluation    outperform    practitioners    psychological    changing    skills    struggle    healthy    adds    leader    oversight    influences    presented    competitors    multiple    world    game    neuroscience    quantify    influence    optimize    self    media    connect    context    seek    science    daily    reverse    dual    career    trivial    collaborations    minimally    ecologically    proximity    team    reduce    answer    unobtrusively    updates    integrate    significantly    reporting    exposure    gain    causing    date    peer    amplified    viewpoints    objectively    models    favor    grave    recall    computational    campaigns    burden    expertise    optimized    framed    public    action    recommendations    behavior    life    societies    global    understand    questions    individual    accelerate    competing    neuropsychological    lay    sources    close    campaign    popular    unhealthy    consistent    content   

Project "TheRealCompetition" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITEIT VAN AMSTERDAM 

Organization address
address: SPUI 21
city: AMSTERDAM
postcode: 1012WX
website: www.uva.nl

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 175˙572 €
 EC max contribution 175˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-RI
 Starting year 2019
 Duration (year-month-day) from 2019-09-01   to  2021-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITEIT VAN AMSTERDAM NL (AMSTERDAM) coordinator 175˙572.00

Map

 Project objective

Malleable unhealthy behaviors excessively burden global societies. Public health media campaigns could offer cost-effective, large-scale interventions, but affect behavior only minimally. To date, health campaigns are optimized to outperform alternative health campaigns in their effects on behavior (e.g. comparing gain to loss-framed messages). Yet, in real life campaigns face other competitors like campaign-related media and peer-produced content. These sources are amplified by popular social media and thus often presented in close proximity to health campaigns. Each source may favor healthy or unhealthy viewpoints, causing health campaign-consistent or -contradictory updates to an individual’s evaluation of a behavior. Ignoring real-world competitors of public health campaigns is a grave oversight that can reduce or even reverse campaign effects on behavior. I seek to understand and optimize public health campaigns in the context of TheRealCompetition, namely healthy and unhealthy media and peer content on social media. This is non-trivial. Self-reporting media exposure and psychological processes underlying media effects overburdens lay participants who struggle to recall and explain how they integrate multiple competing influences on their behavior. In a game-changing interdisciplinary approach, I connect computational social science and neuroimaging to objectively and unobtrusively quantify daily exposure to campaign-related social media content, and understand the neuropsychological processes that explain campaign effects in the context of other sources of influence. Results offer actionable recommendations for practitioners and ecologically validate basic decision-making models. This action brings my unique dual expertise in media effects and neuroscience to Europe, adds computational social science to my skills, and develops my interdisciplinary team leader skills. I will answer novel questions, broaden collaborations, and significantly accelerate my career.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "THEREALCOMPETITION" project.

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The information about "THEREALCOMPETITION" are provided by the European Opendata Portal: CORDIS opendata.

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