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TheRealCompetition TERMINATED

When Public Health Campaigns Warn You, but Your Friends Like to Drink – Connecting Computational Social Science and Neuroscience to Understand Real-World Health Behavior

Total Cost €

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EC-Contrib. €

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Partnership

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 TheRealCompetition project word cloud

Explore the words cloud of the TheRealCompetition project. It provides you a very rough idea of what is the project "TheRealCompetition" about.

campaigns    global    grave    reporting    source    develops    causing    health    alternative    game    recall    behaviors    overburdens    interdisciplinary    competitors    life    neuroimaging    world    behavior    basic    contradictory    daily    actionable    connect    leader    neuropsychological    malleable    individual    quantify    team    optimized    social    competing    campaign    struggle    adds    skills    decision    peer    therealcompetition    science    sources    answer    interventions    consistent    recommendations    unobtrusively    psychological    framed    understand    reduce    neuroscience    accelerate    excessively    media    lay    context    reverse    self    models    underlying    healthy    multiple    ecologically    influences    presented    messages    changing    content    gain    integrate    action    minimally    dual    seek    ignoring    public    brings    influence    career    collaborations    amplified    optimize    outperform    viewpoints    proximity    computational    updates    popular    practitioners    date    significantly    validate    burden    favor    evaluation    objectively    unhealthy    exposure    broaden    societies    expertise    questions    oversight    close    trivial   

Project "TheRealCompetition" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITEIT VAN AMSTERDAM 

Organization address
address: SPUI 21
city: AMSTERDAM
postcode: 1012WX
website: www.uva.nl

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 175˙572 €
 EC max contribution 175˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-RI
 Starting year 2019
 Duration (year-month-day) from 2019-09-01   to  2021-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITEIT VAN AMSTERDAM NL (AMSTERDAM) coordinator 175˙572.00

Map

 Project objective

Malleable unhealthy behaviors excessively burden global societies. Public health media campaigns could offer cost-effective, large-scale interventions, but affect behavior only minimally. To date, health campaigns are optimized to outperform alternative health campaigns in their effects on behavior (e.g. comparing gain to loss-framed messages). Yet, in real life campaigns face other competitors like campaign-related media and peer-produced content. These sources are amplified by popular social media and thus often presented in close proximity to health campaigns. Each source may favor healthy or unhealthy viewpoints, causing health campaign-consistent or -contradictory updates to an individual’s evaluation of a behavior. Ignoring real-world competitors of public health campaigns is a grave oversight that can reduce or even reverse campaign effects on behavior. I seek to understand and optimize public health campaigns in the context of TheRealCompetition, namely healthy and unhealthy media and peer content on social media. This is non-trivial. Self-reporting media exposure and psychological processes underlying media effects overburdens lay participants who struggle to recall and explain how they integrate multiple competing influences on their behavior. In a game-changing interdisciplinary approach, I connect computational social science and neuroimaging to objectively and unobtrusively quantify daily exposure to campaign-related social media content, and understand the neuropsychological processes that explain campaign effects in the context of other sources of influence. Results offer actionable recommendations for practitioners and ecologically validate basic decision-making models. This action brings my unique dual expertise in media effects and neuroscience to Europe, adds computational social science to my skills, and develops my interdisciplinary team leader skills. I will answer novel questions, broaden collaborations, and significantly accelerate my career.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "THEREALCOMPETITION" project.

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The information about "THEREALCOMPETITION" are provided by the European Opendata Portal: CORDIS opendata.

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