Media Planning and Media Buying

prior information notice

Following the summary about the notice 2019/S 199-483625 dispatched in the year 2019.

Contracting authority Network Rail Infrastructure Ltd 160 info
UNITED KINGDOM (UK) more authorities
Type of the contracting authority Body governed by public law
Main activity Other
Type of contract Services
Main CPV code
Place of performance UNITED KINGDOM (UK) more
Country EN; - country: UK
Document type Prior information notice without call for competition
Procedure Not applicable
Type of bid Not applicable
Award criteria Not applicable
Regulation European Union, with participation of GPA countries
Publication date 2019-10-15 00:00:00
Deadline 2020-10-10 00:00:00
Linked information and documents

Check raw information

View raw data from TED xml.

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2 NO_OJ: 199

2 DATE_PUB: 20191015

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2 NO_DOC_OJS: 2019/S 199-483625

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INFO: UK

2 IA_URL_GENERAL: https://www.networkrail.co.uk/

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INFOCODE: 79310000

2 ORIGINAL_CPV: Advertising services

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INFOCODE: 9

2 RP_REGULATION: European Union, with participation by GPA countries

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INFO: 32014L0024

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L: 4 --- key: (OFFICIALNAME)   value: Network Rail Infrastructure Ltd

L: 4 --- key: (ADDRESS)   value: 1 Eversholt Street

L: 4 --- key: (TOWN)   value: London

L: 4 --- key: (POSTAL_CODE)   value: NW1 2DN

INFO4: UK

4 COUNTRY

L: 4 --- key: (PHONE)   value: +44 1908781000

L: 4 --- key: (E_MAIL)   value: Joyce.Gibson@networkrail.co.uk

L: 4 --- key: (URL_GENERAL)   value: https://www.networkrail.co.uk/

L: 4 --- key: (URL_BUYER)   value: https://www.networkrail.co.uk/

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3 --- URL_TOOL   value: https://networkrail.bravosolution.co.uk/esop/toolkit/opportunity/opportunity

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3 --- CA_ACTIVITY_OTHER   value: Railway Services

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3 TITLE

L: 4 --- key: (P)   value: Media Planning and Media Buying

3 CPV_MAIN

4 CPV_CODE

3 TYPE_CONTRACT

3 SHORT_DESCR

L: 4 --- key: (P)   value: As a devolved organisation Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying that must be:

L: 4 --- key: (P)   value: — audience driven,

L: 4 --- key: (P)   value: — innovative with structured experimentation,

L: 4 --- key: (P)   value: — fully evaluated with regular reporting.

L: 4 --- key: (P)   value: Network Rail will be holding a pre-market engagement event in early November to help finalise its scope of services prior to issuing the OJEU notice. If you would be interested in taking part in the event, please email joyce.gibson@networkrail.co.uk

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3 OBJECT_DESCR

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5 P: UNITED KINGDOM.

4 SHORT_DESCR

5 P: A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying that must be:

5 P: — audience driven,

5 P: — innovative with structured experimentation,

5 P: — fully evaluated with regular reporting.

5 P: The supplier will deliver the above through:

5 P: — a partnership and collaborative approach,

5 P: — supportive and consistent account management,

5 P: — an organised and responsive way of working,

5 P: — expertise and proactive recommendations,

5 P: — continuous improvement and shared learning across the business.

5 P: The supplier will have a full understanding of, and access to, media opportunities across a range of different channels (online and offline) at local, regional and national level. And be able to demonstrate experience in the strategy, planning and delivery of multiple campaigns.

3 --- DATE_PUBLICATION_NOTICE   value: 2020-01-20

2 PROCEDURE

3 CONTRACT_COVERED_GPA

2 COMPLEMENTARY_INFO

3 INFO_ADD

L: 4 --- key: (P)   value: There are no additional documents in relation to this PIN. However if you are interested in taking part in the pre-market engagement event in early November please e-mail joyce.gibson@networkrail.co.uk

3 --- DATE_DISPATCH_NOTICE   value: 2019-10-11

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