Report

Teaser, summary, work performed and final results

Periodic Reporting for period 1 - DMAG (Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach)

Teaser

Global growing urbanisation or accelerating consumer lifestyles, we are witnessing nowadays a behavioural change of consumers encompassing the search for wellbeing, and the aspiration to live a less complicated life. Draw Me A Garden (DMAG) solution offers a revolutionary...

Summary

Global growing urbanisation or accelerating consumer lifestyles, we are witnessing nowadays a behavioural change of consumers encompassing the search for wellbeing, and the aspiration to live a less complicated life. Draw Me A Garden (DMAG) solution offers a revolutionary SaaS/e-commerce mixed service that allows everyone to have a gardening solution that start from designing your own garden, order the plants that best suits your garden. DMAG offers a sustainable garden, maintenance through our personalised tips and recommendations.
Our Do-It-Yourself model allows our customers to have a much more cost-effective solution allowing them to connect with nature.
DMAG has already built a functioning prototype of the DMAG’s designing tool and is working to improve the product to successfully reach the market in the next years. Specific objectives include:
-Improve the design tool of our website
-Improve DMAG 2D and 3D visualizations
-Study our competitors
-Study international target markets
-Forecast our growth and financial requirements

Work performed

Main results achieved include:
-feedback from users regarding our design tool to improve their user experience
-Identified the algorithms to improve our integrated solution
-Set the business and pricing model
-Built confidence on the technical, commercial and financial feasibility of the project thanks to Feasibility Study (FS)
-Confirmation of our Freedom to Operate
Overall, this FS has enabled us to:
-Detect and prioritize areas of development to bring DMAG to the market
-Provide a solid basis for the planning our technical and commercial work ahead
-Identify risks and opportunities and plan how we can mitigate them
-Assess our readiness for a Ph2 project that can support us in successfully reaching the market
As an outcome of the FS we have decided to progress forward and to present a Ph2 proposal to the H2020 SME instrument

Final results

-A unique integrated digital gardening solution
-DMAG provides you with the best design ideas, plans and tips for having a sustainable garden taken into account location and weather conditions
-Reduce gardening costs as DMAG’s idea is based on Do-It-Yourself models
-Translate the vision of prestigious botanists and landscapers into an accessible online tool
-Help people to reconnect with nature
-Generate economic activity: in 2022, we expect reached €31.2M turnover and a net result of €4.77M€
-Create jobs: 113 total employees by 2022
-Create added value: Return on Investment would be: 4.34 €/€ invested by 2022

Website & more info

More info: https://www.dmag.fr/en/.