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DMAG SIGNED

Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach

Total Cost €

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EC-Contrib. €

0

Partnership

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 DMAG project word cloud

Explore the words cloud of the DMAG project. It provides you a very rough idea of what is the project "DMAG" about.

small    2d    organize    environmental    inspired    customer    gardening    compostable    gardeners    incorporating    consumers    standardized    me    contemplates    plans    diy    solution    current    surveys    space    roi    nurture    reduce    ecologically    periodical    fares    care    behavioural    billion    fast    provides    maintenance    family    society    expert    segment    full    garden    prices    soil    households    citizenship    percentage    app    affordable    model    3d    share    invested    smart    digital    rarely    algorithms    business    time    market    aligned    professional    self    people    gardens    huge    innovative    everyone    few    enjoyable    too    advices    first    sent    friends    solutions    quality    plants    start    18    million    35    cardboard    natural    nature    served    reconnection    turnover    draw    scaffold    responsible    launched    exposure    healthy    size    inspiration    relax    french    hire    arrangement    ikea    lack    lives    34    fun    2022    location    paced    prototype    113    sustainable    france    personalized    mostly    tools    sun    11    community    optimize    deployment    world    multifunction   

Project "DMAG" data sheet

The following table provides information about the project.

Coordinator
DRAW ME A GARDEN 

Organization address
address: 21 RUE FRANCIADE
city: BLOIS
postcode: 41000
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website https://www.dmag.fr/en/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-11-01   to  2019-02-28

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRAW ME A GARDEN FR (BLOIS) coordinator 50˙000.00

Map

 Project objective

Current world environmental issues require a reconnection of society with nature to nurture an ecologically responsible citizenship. This need is aligned with the recent behavioural change of many consumers, looking for healthy and natural activities to relax from their fast-paced lives. Among them, gardening is raising an increasing interest since it provides an enjoyable space and fun activities to share with family and friends. However, only a small percentage of households take care of their gardens, mostly due to a lack of time, resources, experience or inspiration. A few of them hire professional gardeners but their fares are often too high; others try DIY solutions, but they rarely achieve high quality results. We, French start-up Draw Me A Garden, offer a solution to make expert and sustainable gardening easy for everyone. Through our digital App, innovative algorithms provide 2D and 3D plans of the garden, based on its specific size, location, sun exposure, soil quality, etc. The plants and tools’ selected are directly sent to the customer, incorporating also a multifunction self-compostable cardboard scaffold for the plants’ arrangement. We also provide maintenance support through personalized and periodical expert advices and access to a gardening community. Our smart business model, inspired in IKEA, contemplates a standardized offering of plants and design gardens to reduce costs, allowing affordable prices. We address the huge segment of people that have a garden and would like to improve it but is not served by any of the current gardening solutions. Our surveys and market analysis have estimated this segment in 11,4 million households and around 18 billion € just in France. Having already launched a first prototype of our solution, we aim now to optimize it and organize the full market deployment in France and Europe. Through this project, we expect to reach a turnover of 35.3 M€, a ROI of 4.34 €/€ invested and hire 113 new people by 2022.

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The information about "DMAG" are provided by the European Opendata Portal: CORDIS opendata.

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