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DMAG SIGNED

Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach

Total Cost €

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EC-Contrib. €

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Partnership

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 DMAG project word cloud

Explore the words cloud of the DMAG project. It provides you a very rough idea of what is the project "DMAG" about.

self    space    soil    community    nature    natural    reduce    inspiration    billion    paced    everyone    world    solutions    cardboard    reconnection    optimize    million    me    algorithms    affordable    draw    ikea    model    enjoyable    households    fast    aligned    current    plants    served    people    first    garden    market    surveys    too    tools    incorporating    11    exposure    plans    location    periodical    invested    business    lack    innovative    quality    segment    digital    sustainable    behavioural    multifunction    size    provides    sun    roi    diy    small    professional    contemplates    prototype    35    few    mostly    2d    deployment    time    sent    ecologically    family    113    turnover    france    customer    organize    percentage    relax    healthy    rarely    society    share    maintenance    2022    expert    nurture    french    gardens    gardening    standardized    app    personalized    18    responsible    consumers    fun    fares    smart    care    full    huge    launched    arrangement    environmental    prices    solution    inspired    compostable    hire    scaffold    advices    gardeners    friends    3d    lives    citizenship    start    34   

Project "DMAG" data sheet

The following table provides information about the project.

Coordinator
DRAW ME A GARDEN 

Organization address
address: 21 RUE FRANCIADE
city: BLOIS
postcode: 41000
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website https://www.dmag.fr/en/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-11-01   to  2019-02-28

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRAW ME A GARDEN FR (BLOIS) coordinator 50˙000.00

Map

 Project objective

Current world environmental issues require a reconnection of society with nature to nurture an ecologically responsible citizenship. This need is aligned with the recent behavioural change of many consumers, looking for healthy and natural activities to relax from their fast-paced lives. Among them, gardening is raising an increasing interest since it provides an enjoyable space and fun activities to share with family and friends. However, only a small percentage of households take care of their gardens, mostly due to a lack of time, resources, experience or inspiration. A few of them hire professional gardeners but their fares are often too high; others try DIY solutions, but they rarely achieve high quality results. We, French start-up Draw Me A Garden, offer a solution to make expert and sustainable gardening easy for everyone. Through our digital App, innovative algorithms provide 2D and 3D plans of the garden, based on its specific size, location, sun exposure, soil quality, etc. The plants and tools’ selected are directly sent to the customer, incorporating also a multifunction self-compostable cardboard scaffold for the plants’ arrangement. We also provide maintenance support through personalized and periodical expert advices and access to a gardening community. Our smart business model, inspired in IKEA, contemplates a standardized offering of plants and design gardens to reduce costs, allowing affordable prices. We address the huge segment of people that have a garden and would like to improve it but is not served by any of the current gardening solutions. Our surveys and market analysis have estimated this segment in 11,4 million households and around 18 billion € just in France. Having already launched a first prototype of our solution, we aim now to optimize it and organize the full market deployment in France and Europe. Through this project, we expect to reach a turnover of 35.3 M€, a ROI of 4.34 €/€ invested and hire 113 new people by 2022.

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The information about "DMAG" are provided by the European Opendata Portal: CORDIS opendata.

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