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DMAG SIGNED

Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach

Total Cost €

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EC-Contrib. €

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Partnership

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 DMAG project word cloud

Explore the words cloud of the DMAG project. It provides you a very rough idea of what is the project "DMAG" about.

3d    segment    size    reconnection    35    incorporating    gardeners    contemplates    multifunction    diy    world    roi    quality    too    paced    expert    11    gardening    friends    lives    households    small    113    maintenance    responsible    ecologically    lack    customer    solution    inspiration    prototype    sent    solutions    affordable    optimize    full    surveys    tools    care    garden    plants    soil    2022    innovative    sun    reduce    fast    algorithms    prices    standardized    time    consumers    mostly    hire    invested    enjoyable    fun    served    digital    turnover    model    ikea    first    relax    few    family    million    me    citizenship    organize    arrangement    draw    launched    percentage    behavioural    smart    sustainable    deployment    society    exposure    18    community    everyone    billion    current    rarely    location    inspired    fares    environmental    periodical    advices    market    self    34    app    healthy    share    nurture    natural    cardboard    huge    start    personalized    compostable    france    plans    2d    provides    nature    people    space    aligned    business    professional    french    gardens    scaffold   

Project "DMAG" data sheet

The following table provides information about the project.

Coordinator
DRAW ME A GARDEN 

Organization address
address: 21 RUE FRANCIADE
city: BLOIS
postcode: 41000
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website https://www.dmag.fr/en/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-11-01   to  2019-02-28

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRAW ME A GARDEN FR (BLOIS) coordinator 50˙000.00

Map

 Project objective

Current world environmental issues require a reconnection of society with nature to nurture an ecologically responsible citizenship. This need is aligned with the recent behavioural change of many consumers, looking for healthy and natural activities to relax from their fast-paced lives. Among them, gardening is raising an increasing interest since it provides an enjoyable space and fun activities to share with family and friends. However, only a small percentage of households take care of their gardens, mostly due to a lack of time, resources, experience or inspiration. A few of them hire professional gardeners but their fares are often too high; others try DIY solutions, but they rarely achieve high quality results. We, French start-up Draw Me A Garden, offer a solution to make expert and sustainable gardening easy for everyone. Through our digital App, innovative algorithms provide 2D and 3D plans of the garden, based on its specific size, location, sun exposure, soil quality, etc. The plants and tools’ selected are directly sent to the customer, incorporating also a multifunction self-compostable cardboard scaffold for the plants’ arrangement. We also provide maintenance support through personalized and periodical expert advices and access to a gardening community. Our smart business model, inspired in IKEA, contemplates a standardized offering of plants and design gardens to reduce costs, allowing affordable prices. We address the huge segment of people that have a garden and would like to improve it but is not served by any of the current gardening solutions. Our surveys and market analysis have estimated this segment in 11,4 million households and around 18 billion € just in France. Having already launched a first prototype of our solution, we aim now to optimize it and organize the full market deployment in France and Europe. Through this project, we expect to reach a turnover of 35.3 M€, a ROI of 4.34 €/€ invested and hire 113 new people by 2022.

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The information about "DMAG" are provided by the European Opendata Portal: CORDIS opendata.

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