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DMAG SIGNED

Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach

Total Cost €

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EC-Contrib. €

0

Partnership

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 DMAG project word cloud

Explore the words cloud of the DMAG project. It provides you a very rough idea of what is the project "DMAG" about.

sun    incorporating    self    people    professional    fun    provides    gardeners    turnover    gardening    diy    nature    2022    segment    small    advices    hire    app    maintenance    solution    society    roi    share    expert    solutions    model    aligned    family    enjoyable    first    responsible    time    everyone    exposure    personalized    35    care    ecologically    periodical    2d    world    citizenship    healthy    served    percentage    france    cardboard    compostable    invested    me    business    lack    community    gardens    113    34    natural    mostly    prices    arrangement    standardized    reduce    full    innovative    customer    lives    too    inspired    plans    market    optimize    location    scaffold    french    billion    contemplates    sustainable    huge    paced    reconnection    11    sent    soil    affordable    consumers    tools    fast    nurture    ikea    space    plants    launched    current    algorithms    friends    multifunction    fares    organize    surveys    million    start    households    quality    garden    18    environmental    prototype    smart    few    inspiration    rarely    draw    relax    size    behavioural    deployment    3d    digital   

Project "DMAG" data sheet

The following table provides information about the project.

Coordinator
DRAW ME A GARDEN 

Organization address
address: 21 RUE FRANCIADE
city: BLOIS
postcode: 41000
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website https://www.dmag.fr/en/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-11-01   to  2019-02-28

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRAW ME A GARDEN FR (BLOIS) coordinator 50˙000.00

Map

 Project objective

Current world environmental issues require a reconnection of society with nature to nurture an ecologically responsible citizenship. This need is aligned with the recent behavioural change of many consumers, looking for healthy and natural activities to relax from their fast-paced lives. Among them, gardening is raising an increasing interest since it provides an enjoyable space and fun activities to share with family and friends. However, only a small percentage of households take care of their gardens, mostly due to a lack of time, resources, experience or inspiration. A few of them hire professional gardeners but their fares are often too high; others try DIY solutions, but they rarely achieve high quality results. We, French start-up Draw Me A Garden, offer a solution to make expert and sustainable gardening easy for everyone. Through our digital App, innovative algorithms provide 2D and 3D plans of the garden, based on its specific size, location, sun exposure, soil quality, etc. The plants and tools’ selected are directly sent to the customer, incorporating also a multifunction self-compostable cardboard scaffold for the plants’ arrangement. We also provide maintenance support through personalized and periodical expert advices and access to a gardening community. Our smart business model, inspired in IKEA, contemplates a standardized offering of plants and design gardens to reduce costs, allowing affordable prices. We address the huge segment of people that have a garden and would like to improve it but is not served by any of the current gardening solutions. Our surveys and market analysis have estimated this segment in 11,4 million households and around 18 billion € just in France. Having already launched a first prototype of our solution, we aim now to optimize it and organize the full market deployment in France and Europe. Through this project, we expect to reach a turnover of 35.3 M€, a ROI of 4.34 €/€ invested and hire 113 new people by 2022.

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The information about "DMAG" are provided by the European Opendata Portal: CORDIS opendata.

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