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DMAG SIGNED

Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach

Total Cost €

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EC-Contrib. €

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Partnership

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 DMAG project word cloud

Explore the words cloud of the DMAG project. It provides you a very rough idea of what is the project "DMAG" about.

11    organize    fun    french    full    scaffold    quality    soil    community    mostly    healthy    sun    periodical    tools    professional    model    customer    draw    sustainable    relax    arrangement    family    society    prices    inspired    hire    gardens    too    friends    launched    share    environmental    citizenship    maintenance    diy    invested    households    cardboard    current    small    enjoyable    time    billion    exposure    responsible    inspiration    plans    digital    35    natural    gardeners    served    algorithms    contemplates    34    garden    deployment    business    ecologically    roi    advices    everyone    nature    2022    prototype    lives    paced    fast    few    solution    percentage    113    reconnection    innovative    space    turnover    smart    behavioural    ikea    huge    solutions    first    lack    fares    optimize    expert    self    gardening    segment    multifunction    surveys    reduce    incorporating    million    compostable    sent    me    market    provides    aligned    size    world    nurture    personalized    people    rarely    consumers    care    start    3d    affordable    plants    app    2d    france    18    standardized    location   

Project "DMAG" data sheet

The following table provides information about the project.

Coordinator
DRAW ME A GARDEN 

Organization address
address: 21 RUE FRANCIADE
city: BLOIS
postcode: 41000
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website https://www.dmag.fr/en/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-11-01   to  2019-02-28

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRAW ME A GARDEN FR (BLOIS) coordinator 50˙000.00

Map

 Project objective

Current world environmental issues require a reconnection of society with nature to nurture an ecologically responsible citizenship. This need is aligned with the recent behavioural change of many consumers, looking for healthy and natural activities to relax from their fast-paced lives. Among them, gardening is raising an increasing interest since it provides an enjoyable space and fun activities to share with family and friends. However, only a small percentage of households take care of their gardens, mostly due to a lack of time, resources, experience or inspiration. A few of them hire professional gardeners but their fares are often too high; others try DIY solutions, but they rarely achieve high quality results. We, French start-up Draw Me A Garden, offer a solution to make expert and sustainable gardening easy for everyone. Through our digital App, innovative algorithms provide 2D and 3D plans of the garden, based on its specific size, location, sun exposure, soil quality, etc. The plants and tools’ selected are directly sent to the customer, incorporating also a multifunction self-compostable cardboard scaffold for the plants’ arrangement. We also provide maintenance support through personalized and periodical expert advices and access to a gardening community. Our smart business model, inspired in IKEA, contemplates a standardized offering of plants and design gardens to reduce costs, allowing affordable prices. We address the huge segment of people that have a garden and would like to improve it but is not served by any of the current gardening solutions. Our surveys and market analysis have estimated this segment in 11,4 million households and around 18 billion € just in France. Having already launched a first prototype of our solution, we aim now to optimize it and organize the full market deployment in France and Europe. Through this project, we expect to reach a turnover of 35.3 M€, a ROI of 4.34 €/€ invested and hire 113 new people by 2022.

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The information about "DMAG" are provided by the European Opendata Portal: CORDIS opendata.

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