PROSSALIC

Product-Service System across Life Cycle

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 Obiettivo del progetto (Objective)

'Nowadays, customers’ purchase habits have changed: they do not buy more goods or services in the traditional sense, perceiving them as two separated entities. They rather look for a solution, whose value encompasses many intertwined components, some of them being services and some being goods. In this context, the Product-Service System (PSS) concept finds its root. The servitization process of a product manufacturer into a provider of a PSS still constitutes a major managerial challenge. This challenge is based on a new kind of solution, which considers the continuum between services and products, where services represent a key element for gaining competitiveness. Theoretical and practical experiences show that servitization pushes organisations to change their strategies, operations and value chain, technologies, people expertise and system integration capabilities. As a consequence, different competences are requested to be analysed to have a complete vision of the PSS phenomenon. An international interdisciplinary working group is important to fulfil the need to provide a complete vision of the PSS. Due to the vastness of the area, it is relevant to bring together, in the context of a collaborative scheme of research exchanges, the reciprocal knowledge of the partners. The project proposal links 10 members: 4 EU, 2 AC, and 4 third country partners, which have agreed for a common exchange program on the analysis of the “Product-Service System across Life Cycle”. The exchange program aims to facilitate the deployment of a collaborative scheme focused on the exchange of the knowledge required to develop new models/methods/ICT tools to support the PSS across all its Life Cycle phases. Each member provides complementary knowledge on the field. The project will concern the exchange of a set of various activities of PhD students, researchers and professors. The planned exchange scheme will enable the reciprocal transfer of knowledge between the members.'

Introduzione (Teaser)

Nowadays, customers' purchasing habits have changed: they no longer buy goods or services in the traditional sense, perceiving them as two separate entities. Instead, they look for a solution, whose value encompasses a lot of intertwined components, some of them being services and some being goods.

Descrizione progetto (Article)

In the past, consumers had to drive to a shop to make a purchase or use the phone to schedule a service. In this day and age, consumers have an almost overwhelming number of choices in goods and services as well as their delivery. The battle between competitors is waged not only in quality, but also in marketing and price. The fight for additional revenues also happens in the speed of service, customer service response timing and ease of ordering. Technology allows the immediate processing of goods and services. Degrees of technology vary across organisations providing goods and services.

This research project, 'Product-service system across life cycle' (PROSSALIC), is an exchange programme involving 10 partners, 5 EU countries, 1 Associated Country and 4 third-country partners. Students, researchers and professors are exchanging theoretical and practical information on strategy, operations and value chain, technology, system integration capabilities and human resources experiences. They are exploring new ways for product-service systems in the EU to innovate at an industrial level.

Active involvement of all partners includes visits abroad, course attendance, joint research projects and attending industrial seminars. This international consortium has produced joint publications, and created highly collaborative networking events in Brazil, Italy and Japan.

The main object of the exchange scheme is to enable the reciprocal transfer of knowledge between the members and among the scientific community. The partners are also working on developing new teaching materials based on the new knowledge, and they will share teaching approaches. Strengthening research connections internationally, PROSSALIC is creating an important positive platform for national and international companies interested in product-service systems.

More information is available on the http://www.prossalic.org/ (PROSSALIC web site).