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UNIGEM

Next Generation ‘Unified Guest Engagement System’ for Smart Hospitality Services and Unparalleled Guest Loyalty.

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 UNIGEM project word cloud

Explore the words cloud of the UNIGEM project. It provides you a very rough idea of what is the project "UNIGEM" about.

15m    guest    proven    subcontractors    cultural    paradigm    operations    introduces    fulfilling    providers    analytics    tsps    local    investing    oriented    personalization    optimized    worst    consumption    relies    outstanding    hotels    revenue    ecosystem    employment    innovation    uniqueness    winning    engine    data    interconnecting    interaction    irr    extrapolates    customer    cloud    economic    individualization    engagement    31    scenario    rewards    enhanced    35m    quantified    hospitality    satisfaction    travel    point    business    time    enjoy    baseline    ecosystems    company    generation    period    npv    feasibility    industry    months    expects    destination    last    specialized    integrate    deploy    bookings    tourism    unified    operation    image    single    service    guests    participate    evaluation    stimulate    ranging    benefits    online    uses    personal    dominance    tastes    solution    quality    agents    culture    brand    p1    demonstrates    hotel    platform    effortless    federated    hstech    symbiotic    loyalty    respectively    automating    communities    disruptive    generating    individualized    award    ultimately    expanding    big    85    consultancy    experiences    unigem    otas   

Project "UNIGEM" data sheet

The following table provides information about the project.

Coordinator		 TECHNOLOGIKES LYSEIS CH KAI S ANONIMI ETAIRIA 

Organization address
address: 36 ODOS LEOFOROS VOULIAGMENIS
city: ATHINA
postcode: 16777
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Greece [EL]
 Project website http://www.m-hospitality.com/unigem
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-06-01   to  2017-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TECHNOLOGIKES LYSEIS CH KAI S ANONIMI ETAIRIA EL (ATHINA) coordinator 50˙000.00

Map

 Project objective

The proposed innovation project aims to deploy HSTech’s next generation disruptive ‘Unified Guest Engagement System’ (UNIGEM) that relies on the company’s proven and award winning cloud-based guest engagement platform: ‘m-hospitality’ which demonstrates outstanding results by generating increased revenue for hotels, improved guest satisfaction, optimized operations, enhanced brand image and loyalty, and improved quality of customer service. As such, UNIGEM introduces a new paradigm in the travel sector by expanding and automating the operation of local business ecosystems in hospitality and tourism sector. Ultimately, the proposed solution challenges the dominance of Online Travel Agents (OTAs) by interconnecting hotels and Tourism Service Providers (TSPs) under a federated loyalty programme, creating this way a single point of access for guest bookings. UNIGEM uses big data technology to integrate hotel and TSPs data, and data from their interaction with guests. Through its advanced analytics engine it extrapolates on personal tastes and needs and through real-time data evaluation, it enables guests to enjoy individualized experiences leading this way the hospitality industry from personalization to individualization. UNIGEM will stimulate an ecosystem-oriented symbiotic business culture between hotels & TSPs, driven by quantified economic benefits. Guests will also enjoy fulfilling experiences through effortless interaction with service providers, while winning rewards from service consumption. In addition, UNIGEM will increase employment opportunities in local communities and promote the cultural uniqueness of each destination. By investing in UNIGEM HSTech expects an NPV ranging from 15M€ to 35M€ & IRR from 31% to 85% (worst-case and baseline scenario respectively) over a 5 year period. Phase 1 will last 6 months to address 5 specific aspects of the overall feasibility. A leading research institute & a specialized consultancy participate in P1 as subcontractors.

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The information about "UNIGEM" are provided by the European Opendata Portal: CORDIS opendata.

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