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Next Generation ‘Unified Guest Engagement System’ for Smart Hospitality Services and Unparalleled Guest Loyalty.

Total Cost €


EC-Contrib. €






 UNIGEM project word cloud

Explore the words cloud of the UNIGEM project. It provides you a very rough idea of what is the project "UNIGEM" about.

expanding    demonstrates    integrate    award    15m    customer    tsps    bookings    generating    providers    generation    local    benefits    winning    paradigm    85    investing    travel    experiences    introduces    service    data    personal    interaction    engagement    disruptive    destination    symbiotic    cultural    expects    consultancy    platform    rewards    tourism    analytics    solution    consumption    big    loyalty    hstech    subcontractors    individualization    stimulate    personalization    deploy    worst    dominance    outstanding    effortless    company    optimized    p1    uses    brand    unigem    specialized    employment    engine    oriented    months    evaluation    npv    31    business    proven    industry    relies    operation    last    satisfaction    online    federated    scenario    respectively    irr    economic    35m    participate    period    interconnecting    tastes    uniqueness    unified    quantified    culture    baseline    extrapolates    quality    feasibility    operations    hotel    ecosystem    cloud    image    automating    time    innovation    point    single    fulfilling    revenue    ecosystems    communities    otas    hospitality    agents    hotels    ranging    enhanced    ultimately    enjoy    individualized    guests    guest   

Project "UNIGEM" data sheet

The following table provides information about the project.


Organization address
city: ATHINA
postcode: 16777
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Greece [EL]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-06-01   to  2017-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

The proposed innovation project aims to deploy HSTech’s next generation disruptive ‘Unified Guest Engagement System’ (UNIGEM) that relies on the company’s proven and award winning cloud-based guest engagement platform: ‘m-hospitality’ which demonstrates outstanding results by generating increased revenue for hotels, improved guest satisfaction, optimized operations, enhanced brand image and loyalty, and improved quality of customer service. As such, UNIGEM introduces a new paradigm in the travel sector by expanding and automating the operation of local business ecosystems in hospitality and tourism sector. Ultimately, the proposed solution challenges the dominance of Online Travel Agents (OTAs) by interconnecting hotels and Tourism Service Providers (TSPs) under a federated loyalty programme, creating this way a single point of access for guest bookings. UNIGEM uses big data technology to integrate hotel and TSPs data, and data from their interaction with guests. Through its advanced analytics engine it extrapolates on personal tastes and needs and through real-time data evaluation, it enables guests to enjoy individualized experiences leading this way the hospitality industry from personalization to individualization. UNIGEM will stimulate an ecosystem-oriented symbiotic business culture between hotels & TSPs, driven by quantified economic benefits. Guests will also enjoy fulfilling experiences through effortless interaction with service providers, while winning rewards from service consumption. In addition, UNIGEM will increase employment opportunities in local communities and promote the cultural uniqueness of each destination. By investing in UNIGEM HSTech expects an NPV ranging from 15M€ to 35M€ & IRR from 31% to 85% (worst-case and baseline scenario respectively) over a 5 year period. Phase 1 will last 6 months to address 5 specific aspects of the overall feasibility. A leading research institute & a specialized consultancy participate in P1 as subcontractors.

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The information about "UNIGEM" are provided by the European Opendata Portal: CORDIS opendata.

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