Opendata, web and dolomites


Next Generation ‘Unified Guest Engagement System’ for Smart Hospitality Services and Unparalleled Guest Loyalty.

Total Cost €


EC-Contrib. €






 UNIGEM project word cloud

Explore the words cloud of the UNIGEM project. It provides you a very rough idea of what is the project "UNIGEM" about.

rewards    ultimately    personal    automating    tastes    hotels    enjoy    worst    symbiotic    months    hotel    ranging    point    stimulate    paradigm    experiences    industry    bookings    extrapolates    tsps    irr    investing    culture    otas    cultural    period    relies    revenue    benefits    satisfaction    local    quantified    ecosystems    federated    specialized    service    individualization    demonstrates    single    business    proven    consumption    online    participate    35m    ecosystem    generating    15m    outstanding    disruptive    quality    agents    baseline    unigem    loyalty    generation    platform    hstech    guest    expanding    big    last    enhanced    respectively    economic    data    85    cloud    operation    travel    31    effortless    brand    uniqueness    oriented    feasibility    providers    uses    employment    customer    dominance    destination    guests    p1    hospitality    unified    image    introduces    tourism    award    optimized    innovation    personalization    engagement    subcontractors    scenario    fulfilling    consultancy    engine    deploy    individualized    company    analytics    interaction    solution    expects    interconnecting    evaluation    operations    time    integrate    npv    winning    communities   

Project "UNIGEM" data sheet

The following table provides information about the project.


Organization address
city: ATHINA
postcode: 16777
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Greece [EL]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-06-01   to  2017-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

The proposed innovation project aims to deploy HSTech’s next generation disruptive ‘Unified Guest Engagement System’ (UNIGEM) that relies on the company’s proven and award winning cloud-based guest engagement platform: ‘m-hospitality’ which demonstrates outstanding results by generating increased revenue for hotels, improved guest satisfaction, optimized operations, enhanced brand image and loyalty, and improved quality of customer service. As such, UNIGEM introduces a new paradigm in the travel sector by expanding and automating the operation of local business ecosystems in hospitality and tourism sector. Ultimately, the proposed solution challenges the dominance of Online Travel Agents (OTAs) by interconnecting hotels and Tourism Service Providers (TSPs) under a federated loyalty programme, creating this way a single point of access for guest bookings. UNIGEM uses big data technology to integrate hotel and TSPs data, and data from their interaction with guests. Through its advanced analytics engine it extrapolates on personal tastes and needs and through real-time data evaluation, it enables guests to enjoy individualized experiences leading this way the hospitality industry from personalization to individualization. UNIGEM will stimulate an ecosystem-oriented symbiotic business culture between hotels & TSPs, driven by quantified economic benefits. Guests will also enjoy fulfilling experiences through effortless interaction with service providers, while winning rewards from service consumption. In addition, UNIGEM will increase employment opportunities in local communities and promote the cultural uniqueness of each destination. By investing in UNIGEM HSTech expects an NPV ranging from 15M€ to 35M€ & IRR from 31% to 85% (worst-case and baseline scenario respectively) over a 5 year period. Phase 1 will last 6 months to address 5 specific aspects of the overall feasibility. A leading research institute & a specialized consultancy participate in P1 as subcontractors.

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The information about "UNIGEM" are provided by the European Opendata Portal: CORDIS opendata.

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