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UNIGEM

Next Generation ‘Unified Guest Engagement System’ for Smart Hospitality Services and Unparalleled Guest Loyalty.

Total Cost €

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EC-Contrib. €

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Partnership

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 UNIGEM project word cloud

Explore the words cloud of the UNIGEM project. It provides you a very rough idea of what is the project "UNIGEM" about.

innovation    period    outstanding    interaction    destination    ecosystem    worst    tsps    online    disruptive    hstech    hotel    guests    enhanced    individualization    individualized    proven    loyalty    oriented    scenario    point    guest    paradigm    travel    operation    85    analytics    expects    otas    satisfaction    npv    specialized    fulfilling    brand    cultural    big    symbiotic    introduces    integrate    providers    consumption    ultimately    revenue    quality    tourism    economic    investing    data    unified    automating    31    ranging    consultancy    extrapolates    local    industry    deploy    engine    participate    optimized    bookings    demonstrates    platform    35m    quantified    operations    benefits    enjoy    dominance    federated    tastes    rewards    last    service    culture    irr    generating    respectively    hotels    cloud    feasibility    customer    stimulate    effortless    winning    subcontractors    uniqueness    solution    uses    employment    relies    award    communities    expanding    p1    image    ecosystems    personalization    interconnecting    hospitality    single    personal    unigem    months    generation    time    evaluation    15m    agents    business    baseline    engagement    company    experiences   

Project "UNIGEM" data sheet

The following table provides information about the project.

Coordinator
TECHNOLOGIKES LYSEIS CH KAI S ANONIMI ETAIRIA 

Organization address
address: 36 ODOS LEOFOROS VOULIAGMENIS
city: ATHINA
postcode: 16777
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Greece [EL]
 Project website http://www.m-hospitality.com/unigem
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-06-01   to  2017-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TECHNOLOGIKES LYSEIS CH KAI S ANONIMI ETAIRIA EL (ATHINA) coordinator 50˙000.00

Map

 Project objective

The proposed innovation project aims to deploy HSTech’s next generation disruptive ‘Unified Guest Engagement System’ (UNIGEM) that relies on the company’s proven and award winning cloud-based guest engagement platform: ‘m-hospitality’ which demonstrates outstanding results by generating increased revenue for hotels, improved guest satisfaction, optimized operations, enhanced brand image and loyalty, and improved quality of customer service. As such, UNIGEM introduces a new paradigm in the travel sector by expanding and automating the operation of local business ecosystems in hospitality and tourism sector. Ultimately, the proposed solution challenges the dominance of Online Travel Agents (OTAs) by interconnecting hotels and Tourism Service Providers (TSPs) under a federated loyalty programme, creating this way a single point of access for guest bookings. UNIGEM uses big data technology to integrate hotel and TSPs data, and data from their interaction with guests. Through its advanced analytics engine it extrapolates on personal tastes and needs and through real-time data evaluation, it enables guests to enjoy individualized experiences leading this way the hospitality industry from personalization to individualization. UNIGEM will stimulate an ecosystem-oriented symbiotic business culture between hotels & TSPs, driven by quantified economic benefits. Guests will also enjoy fulfilling experiences through effortless interaction with service providers, while winning rewards from service consumption. In addition, UNIGEM will increase employment opportunities in local communities and promote the cultural uniqueness of each destination. By investing in UNIGEM HSTech expects an NPV ranging from 15M€ to 35M€ & IRR from 31% to 85% (worst-case and baseline scenario respectively) over a 5 year period. Phase 1 will last 6 months to address 5 specific aspects of the overall feasibility. A leading research institute & a specialized consultancy participate in P1 as subcontractors.

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The information about "UNIGEM" are provided by the European Opendata Portal: CORDIS opendata.

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