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UNIGEM

Next Generation ‘Unified Guest Engagement System’ for Smart Hospitality Services and Unparalleled Guest Loyalty.

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 UNIGEM project word cloud

Explore the words cloud of the UNIGEM project. It provides you a very rough idea of what is the project "UNIGEM" about.

operations    loyalty    consumption    specialized    time    company    culture    customer    respectively    quality    analytics    tsps    ecosystem    months    hotel    online    revenue    period    stimulate    service    industry    p1    demonstrates    benefits    investing    cultural    individualization    enhanced    uniqueness    85    irr    optimized    introduces    baseline    last    subcontractors    guest    quantified    oriented    engine    tastes    providers    single    satisfaction    guests    employment    platform    interconnecting    hotels    fulfilling    outstanding    communities    dominance    deploy    winning    ultimately    engagement    effortless    agents    ecosystems    integrate    unigem    scenario    npv    federated    automating    award    economic    bookings    extrapolates    operation    ranging    unified    business    individualized    35m    consultancy    enjoy    local    cloud    expanding    data    paradigm    evaluation    hospitality    innovation    generating    brand    expects    solution    31    rewards    personalization    feasibility    otas    big    uses    generation    proven    tourism    symbiotic    interaction    15m    relies    participate    hstech    experiences    worst    personal    travel    image    destination    point    disruptive   

Project "UNIGEM" data sheet

The following table provides information about the project.

Coordinator		 TECHNOLOGIKES LYSEIS CH KAI S ANONIMI ETAIRIA 

Organization address
address: 36 ODOS LEOFOROS VOULIAGMENIS
city: ATHINA
postcode: 16777
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Greece [EL]
 Project website http://www.m-hospitality.com/unigem
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-06-01   to  2017-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TECHNOLOGIKES LYSEIS CH KAI S ANONIMI ETAIRIA EL (ATHINA) coordinator 50˙000.00

Map

 Project objective

The proposed innovation project aims to deploy HSTech’s next generation disruptive ‘Unified Guest Engagement System’ (UNIGEM) that relies on the company’s proven and award winning cloud-based guest engagement platform: ‘m-hospitality’ which demonstrates outstanding results by generating increased revenue for hotels, improved guest satisfaction, optimized operations, enhanced brand image and loyalty, and improved quality of customer service. As such, UNIGEM introduces a new paradigm in the travel sector by expanding and automating the operation of local business ecosystems in hospitality and tourism sector. Ultimately, the proposed solution challenges the dominance of Online Travel Agents (OTAs) by interconnecting hotels and Tourism Service Providers (TSPs) under a federated loyalty programme, creating this way a single point of access for guest bookings. UNIGEM uses big data technology to integrate hotel and TSPs data, and data from their interaction with guests. Through its advanced analytics engine it extrapolates on personal tastes and needs and through real-time data evaluation, it enables guests to enjoy individualized experiences leading this way the hospitality industry from personalization to individualization. UNIGEM will stimulate an ecosystem-oriented symbiotic business culture between hotels & TSPs, driven by quantified economic benefits. Guests will also enjoy fulfilling experiences through effortless interaction with service providers, while winning rewards from service consumption. In addition, UNIGEM will increase employment opportunities in local communities and promote the cultural uniqueness of each destination. By investing in UNIGEM HSTech expects an NPV ranging from 15M€ to 35M€ & IRR from 31% to 85% (worst-case and baseline scenario respectively) over a 5 year period. Phase 1 will last 6 months to address 5 specific aspects of the overall feasibility. A leading research institute & a specialized consultancy participate in P1 as subcontractors.

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The information about "UNIGEM" are provided by the European Opendata Portal: CORDIS opendata.

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