myTrueSound Oy aims to become the global leader on mobile immersive audiogames for the Blind and Visually Impaired (B&VI). Simultaneously, our actions aim to have a positive impact on the life of millions people, partially solving three challenges related to blindness, i.e...
myTrueSound Oy aims to become the global leader on mobile immersive audiogames for the Blind and Visually Impaired (B&VI). Simultaneously, our actions aim to have a positive impact on the life of millions people, partially solving three challenges related to blindness, i.e. accessibility of good quality audiovisual content, work opportunity, and social exclusion.
The problem is how to achieve the goals of reaching the target client and secure good selling numbers of next products.
The goals of the project were two; 1) Implement the marketing actions, and 2) analyze the Key Performance Indices of most interest.
The first goal of this project was to implement the marketing actions. The aim was to engage with target clients and to grow our visibility. The marketing actions concentrated on the following issues:
PRESENCE IN TWITTER
PRESENCE IN FACEBOOK
PRESENCE IN YOUTUBE
PRESENCE IN LINKEDIN
OTHER ACTIONS RELATED TO SOCIAL MEDIA (Music Competition, myTrueFriends, Audiogame forums, Pitching events and other public events)
The second goal of the project was to analyze the effectiveness of our actions. The following analysis of Key Performance Indicators (KPI) aims to both, present a state-of-the-art situation, and to study what kind of actions are more effective for us regarding website traffic and user engagement.
The next KPI have been analyzed:
WEBSITE GEO, CHANNEL AND DEMOGRAPHICS
REFERRAL TRAFFIC BY THE SOURCE
TWITTER ANALYTICS (myTrueSound account, AudioWizards account)
The impact of the received grant into the companyâ€™s progression has been great. The economic grant enabled us to perform both actions, e.g. implementation of the marketing and analysis of KPI, without stressing about the money neither about the time spent to perform the required work. Very often, gaming companies like ours, spend all budget in developing the software while nothing or very few in the marketing and branding actions. Marketing and branding actions are equally important than developing a good product, and certainly, not any company will succeed if it is not able to achieve good sells of a very good product. Therefore, we really appreciate the support received by the Horizon 2020 SME Instrument.
Furthermore, the grant included the support of a coordinator, in this case Olli Mankonen, Senior Advisor in Turku Business Region, was very helpful and from the very beginning they helped us to understand the bureaucracy needed to accomplish. He also helped us to select the perfect coach, in this case Armin Zadakbar from The Armin Bar Ltd. Armin came to visit us, and shared his time and experience with us for a total of three days. He took his time to analyze our companyâ€™s product and target market, and gave incredible tips and insights to improve the succeed rate of our actions. In our opinion, it is very clever that the funding instrument includes not only monetary support but also such coaching and expertize.
As part of the actions to improve our brand among our target clients during the project, i.e. blind and visually impaired people, we performed two actions which had a considerable impact among them.
The first action, Music Competition, see Section 2.6.1, aimed to proof that there were talented blind musicians and that it was possible that the music and the sounds in any game could be composed and created by blind people. Thirty-three blind musicians participated in the competition, and the music of nine of them will finally appear in the game. In addition, half of the sounds used in the game have been created by a sound designer who is also blind. We hope, and we believe, that this kind of actions are necessary, and that people in the blind and visually impaired community have appreciated this kind of action.
The second action, myTrueFriends, see Section 2.6.2, intended to bring also voice to those who are usually forgotten by the main stream currents. The impact of this actions is yet difficult to quantify, but we believe too that it was worth and that sooner or later they will be appreciated.
The current situation of the company looks good, because the required work (Goals 1 and 2 of the project) has been done. We expect that the launch of our first game AudioWizards would be a success, and that we can continue developing our own proprietary software IMAGE.