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iGames

Immersive audiogames for the Blind and Visually Impaired people

Total Cost €

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EC-Contrib. €

0

Partnership

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Project "iGames" data sheet

The following table provides information about the project.

Coordinator
MYTRUESOUND OY 

Organization address
address: UIMALANKATU 20
city: TURKU
postcode: 20880
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Finland [FI]
 Project website https://www.mytruesound.com/eu-comission-horizon2020
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-02-01   to  2019-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MYTRUESOUND OY FI (TURKU) coordinator 50˙000.00

Map

 Project objective

Blind and visually impaired people encounter limited access to highly visualized games and social media platforms. Related to gaming, the demand created by 20 million B&VI with access to mobile devices is much higher than the offer. The market is a niche, but very open, and it has a huge potential. The size of the market and the market potential has been verified with our own survey on mobile gaming habits among blind people. TAM, SAM and SOM are 20, 10, and 2 million customers respectively. Our innovation is based on two ground-breaking ideas; first, our most important audio expert is blind and he has an exceptionally good hearing sense to determine how truthful the audio experience is. Second, we have created our own game engine, IMAGE (Immersive Audio Game Engine), which is a cost-effective solution for fast and cheap audiogame production. IMAGE allows us to develop and implement our games twice faster than with traditional game engines. Our potential is based on these innovative actions, and on how we work as a team applying agile methods. Our ambition is to become a highly scalable and profitable company. Three types of games will be launched in 2019. TRL is currently 8. Monetization strategy is based on selling games, and provide in-app purchases within the games. At the same time, we want to help to improve the quality of life and well-being of our clients, i.e. the blind. Our proposal has a great social impact and it agrees well with current trends related to inclusion in the European Union. Our proposal relates to the SME instrument phase 1, because we are an innovative and high-flying SME with global ambition, who need funding to scale our idea. We know who our clients are, and now we need to execute the already designed go-to-market strategy. The aim of the feasibility study is to implement successfully the marketing campaign, and to analyse key performance indicators related to user acquisition and game engagement of our first game and marketing actions.

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The information about "IGAMES" are provided by the European Opendata Portal: CORDIS opendata.

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