Opendata, web and dolomites


Fostering Critical Identities Through Social Media Archival Images

Total Cost €


EC-Contrib. €






 IMACTIS project word cloud

Explore the words cloud of the IMACTIS project. It provides you a very rough idea of what is the project "IMACTIS" about.

grindr    profoundly    physical    data    shots    political    led    circles    media    strategies    big    digital    experiential    entertainment    instinctive    facebook    adsense    reflexive    themes    macro    visual    algorithmic    identity    diversity    point    link    configurations    forms    identities    images    stimulate    people    narrations    sexual    science    communication    critical    expression    pertaining    shifts    official    ing    service    interaction    amazon    approaching    computer    stated    tinder    genres    algorithms    language    liking    variety    videos    environment    united    reuse    hypothesis    diffusion    citizens    manner    ethnic    netflix    delegation    conscious    networks    rhetorical    fiction    serve    positive    narration    everyday    profiling    perspective    changed    acts    live    behavioural    union    corpora    found    narrative    belonging    ludic    imactis    network    places    archives    motto    experimental    sharing    view    semio    axes    repertory    selfies    social    heterogeneous    cultures    tastes    representations    footage   

Project "IMACTIS" data sheet

The following table provides information about the project.


Organization address
address: PLACE DU 20 AOUT 7
city: LIEGE
postcode: 4000

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Belgium [BE]
 Total cost 166˙320 €
 EC max contribution 166˙320 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2019
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2020
 Duration (year-month-day) from 2020-04-01   to  2022-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITE DE LIEGE BE (LIEGE) coordinator 166˙320.00


 Project objective

The aim of IMACTIS is to stimulate European citizens into using social network images in a way as to manage their identities in a critical manner. Digital media have profoundly changed the meaning of identity through two different shifts pertaining to social interaction. On the one hand, experience-based communication such as the acts of liking, following, and sharing, together with the diffusion of representations such as selfies, point of view shots, and live videos, have led to the dissemination of instinctive forms of identity expression. On the other hand, the profiling of people’s social and political circles (Facebook), entertainment tastes (Netflix), service or product needs (Amazon and AdSense), and even of their sexual partners (Grindr and Tinder), has led to the delegation of behavioural identity management to algorithms. The main hypothesis of IMACTIS is that in order to link experiential representations with algorithmic management in the current communication environment, a reflexive and conscious narrative identity based on one’s own visual archives is required. By approaching images as an everyday language, I will develop two axes of research built on a semio-rhetorical perspective: 1) I will study, by means of big data computer science methods, the heterogeneous and complex European visual cultures to be found on social media: the ethnic and physical variety of people and places, and the most used configurations and themes. 2) I will build another, more complex set of visual corpora, that of found footage videos belonging to the fiction, information, and ludic macro-genres. These corpora will serve as an experimental field: the narration strategies built upon the reuse of visual archives will be adapted to identity narrations on social networks. The resulting repertory of rhetorical strategies will aim to exploit the positive diversity embedded in European Union identity, as stated in the official motto “United in Diversity.”

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The information about "IMACTIS" are provided by the European Opendata Portal: CORDIS opendata.

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