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IMACTIS SIGNED

Fostering Critical Identities Through Social Media Archival Images

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 IMACTIS project word cloud

Explore the words cloud of the IMACTIS project. It provides you a very rough idea of what is the project "IMACTIS" about.

manner    algorithms    grindr    narration    genres    view    found    critical    science    netflix    positive    profoundly    ethnic    narrations    sexual    led    pertaining    identity    narrative    reuse    stimulate    facebook    citizens    live    cultures    circles    corpora    archives    reflexive    behavioural    belonging    everyday    images    approaching    identities    motto    shots    tastes    physical    experimental    digital    footage    media    environment    shifts    language    heterogeneous    sharing    perspective    profiling    forms    stated    amazon    strategies    configurations    interaction    instinctive    imactis    delegation    social    big    places    visual    diversity    variety    networks    entertainment    point    tinder    computer    expression    united    conscious    repertory    network    data    political    union    fiction    ing    service    communication    algorithmic    liking    official    representations    serve    acts    rhetorical    axes    changed    ludic    experiential    people    semio    link    selfies    adsense    macro    hypothesis    videos    diffusion    themes   

Project "IMACTIS" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITE DE LIEGE 

Organization address
address: PLACE DU 20 AOUT 7
city: LIEGE
postcode: 4000
website: www.ulg.ac.be

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Belgium [BE]
 Total cost 166˙320 €
 EC max contribution 166˙320 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2019
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2020
 Duration (year-month-day) from 2020-04-01   to  2022-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITE DE LIEGE BE (LIEGE) coordinator 166˙320.00

Map

 Project objective

The aim of IMACTIS is to stimulate European citizens into using social network images in a way as to manage their identities in a critical manner. Digital media have profoundly changed the meaning of identity through two different shifts pertaining to social interaction. On the one hand, experience-based communication such as the acts of liking, following, and sharing, together with the diffusion of representations such as selfies, point of view shots, and live videos, have led to the dissemination of instinctive forms of identity expression. On the other hand, the profiling of people’s social and political circles (Facebook), entertainment tastes (Netflix), service or product needs (Amazon and AdSense), and even of their sexual partners (Grindr and Tinder), has led to the delegation of behavioural identity management to algorithms. The main hypothesis of IMACTIS is that in order to link experiential representations with algorithmic management in the current communication environment, a reflexive and conscious narrative identity based on one’s own visual archives is required. By approaching images as an everyday language, I will develop two axes of research built on a semio-rhetorical perspective: 1) I will study, by means of big data computer science methods, the heterogeneous and complex European visual cultures to be found on social media: the ethnic and physical variety of people and places, and the most used configurations and themes. 2) I will build another, more complex set of visual corpora, that of found footage videos belonging to the fiction, information, and ludic macro-genres. These corpora will serve as an experimental field: the narration strategies built upon the reuse of visual archives will be adapted to identity narrations on social networks. The resulting repertory of rhetorical strategies will aim to exploit the positive diversity embedded in European Union identity, as stated in the official motto “United in Diversity.”

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The information about "IMACTIS" are provided by the European Opendata Portal: CORDIS opendata.

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