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EyeTrack

DISRUPTIVE EYE TRACKING FOR MOBILE EXPERIENCE OPTIMISATION

Total Cost €

0

EC-Contrib. €

0

Partnership

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Project "EyeTrack" data sheet

The following table provides information about the project.

Coordinator
MATCHIC LABS 

Organization address
address: 151 RUE DU FAUBOURG SAINT-ANTOINE
city: PARIS
postcode: 75011
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website http://www.matchic.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-09-01   to  2016-02-29

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MATCHIC LABS FR (PARIS) coordinator 50˙000.00

Map

 Project objective

The EyeTrack project develops the first eye-tracking system truly adapted to mobile usages and seamlessly combined with a user-testing environment accessible to every digital team. Measuring visual attention in mobile usage is highly challenging. Optimising user experience of a mobile application during agile development implies testing the app “in the wild”, with real users. It requires methodology to measure observable interaction issues, and adapted technology to detect issues from visual interactions with the digital content (where people look is undetectable by direct observation of users). Mobile user experience is one of the biggest challenges that faces every app launched on the market. However thousands of digital project teams lack reliable tools to optimise their work and reduce testing costs, while hoping to trigger the right consumer behaviors. This market is partially addressed by eye-tracking solutions that are expensive, difficult to use, and offering limited capacity in terms of data analysis. Current systems for mobile devices are either stationary or inaccurate. Matchic Labs develops a new and accurate Eye-Tracking solution for Mobile Usage and Agile Testing, enabling development teams to easily build tests, collect data, and get results. Fast. Meant for field-testing with real users, it is built around an innovative eye-tracking system adapted to mobile usages: ultra light hardware, plus Software as a Service environment that analyses visual behaviors of panels of users. Digital teams will reduce project risk and improve their apps based on easy to understand analysis. The EyeTrack project is aimed at a €1B and fast growing market where ad agencies, user experience professionals, and mobile app developers require cost effective tools adapted to their digital project cycles. Phase 1 will tackle industrial feasibility, technical feasibility of eye-tracking in daylight, customer validation, and the development of a detailed business plan.

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The information about "EYETRACK" are provided by the European Opendata Portal: CORDIS opendata.

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