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Mobile context-aware cross-cultural applications

Total Cost €


EC-Contrib. €






Project "MOCCA" data sheet

The following table provides information about the project.


Organization address
postcode: 2000

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Denmark [DK]
 Project website
 Total cost 212˙194 €
 EC max contribution 212˙194 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2015
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2016
 Duration (year-month-day) from 2016-09-01   to  2018-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

This proposal proposal intends to systematically pioneer the cross-cultural mobile user experience issues and provide valuable guidelines for designing cultural adaptability into the context-awareness of smart phones.

The objectives of this proposal are to: 1) Identify the user experience problems that exists in mobile context-awareness system in Europe and China, and uncover the key factors producing the problems; 2) Examine the influence of context-awareness factors and culture difference on mobile context-aware cross-cultural applications (MOCCA); 3) Apply the findings to improving the design of mobile context-awareness systems and demonstrate specific user experiences for European and Chinese users of smart phones with cultural adaptability.

In WP 1, 2 and 3, we will use a combination of qualitative methods (contextual inquiry) and quantitative methods (experiment and psychophysiological measures) to support our objective of identifying and measuring cross-cultural user experiences of the smart phone and the applications. In WP 4 we will apply a user-centered design method to ensure that our cross-cultural UX measures and design guidelines for context-awareness features in smart phones are in fact usable.

The experienced researcher will improve and explore alternative approaches to measuring user experience, under supervision provided by the host university, and in close collaboration with the university providing the secondment, Chinese universities, and a European (Danish) high tech company. The research will be published in leading journals in the field of Human-Computer Interaction and disseminated in Europe and China.

The host university provides intellectual and physical infrastructure specifically aimed to bring the experienced researcher to the next level of a professor position in the field of business-oriented Human-Computer Interaction, with a focus on extending and bridging user experience research between Europe and China.


year authors and title journal last update
List of publications.
2016 Xiangang Qin, Torkil Clemmense,Effie Lai-Chong Law
Addressing the Challenges of Multi-touchpoint experience design for mobile services: Context-awareness might work
published pages: , ISSN: , DOI:
NordiCHI2016 2019-06-13
2018 Xiangang Qin Chee-Wee Tan Torkil Clemmensen
Unraveling the Influence of the Interplay between Smart Phones’ and Users’ Awareness on the User Experience (UX) of Mobile Context-Aware Applications
published pages: , ISSN: , DOI:
Human Work Interaction Design. Designing Engaging Automation 5th IFIP WG 13.6 Working Conference, HWID 2018, Espoo, Finland, August 20-21, 2018. Revised Selected Papers 2019-05-27
2018 Morten Hertzum, Veerendra Veer Singh, Torkil Clemmensen, Dineshkumar Singh, Stefano Valtolina, José Abdelnour-Nocera, Xiangang Qin
A mobile app for supporting sustainable fishing practices in Alibaug
published pages: 40-45, ISSN: 1072-5520, DOI: 10.1145/3194324
Interactions 25/3 2019-05-27

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The information about "MOCCA" are provided by the European Opendata Portal: CORDIS opendata.

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