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Pentecostalism and Social media in Brazil: Faith and the digital production of gendered, racialized and class-based Pentecostal bodies

Total Cost €


EC-Contrib. €






 KBMSCACAR project word cloud

Explore the words cloud of the KBMSCACAR project. It provides you a very rough idea of what is the project "KBMSCACAR" about.

learning    backdrop    uckg    firstly    religion    instagram    class    interviews    economic    gendered    incorporated    ethnographic    ways    domination    acts    experiencing    transformation    facebook    modern    followers    acculturation    whiteness    argue    race    asks    circulation    idea    racialised    ignored    intersections    universal    combination    entwinned    god    body    supremacy    place    society    bishop    occurring    offline    wives    perspective    interplay    interpersonal    speaking    function    religious    bishops    intersect    online    kingdom    content    deeply    racism    church    gender    messages    locus    neo    theory    twitter    bodily    culture    world    media    conflict    combines    suggest    form    expressed    construction    secondly    hitherto    observation    interact    examines    white    images    digital    identity    participant    transformations    pentecostalism    pentecostal    social    intersectional    political    sociological    brazil   

Project "KBMSCACAR" data sheet

The following table provides information about the project.


Organization address
postcode: 751 05

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Total cost 203˙852 €
 EC max contribution 203˙852 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2019
 Funding Scheme MSCA-IF-EF-CAR
 Starting year 2021
 Duration (year-month-day) from 2021-01-18   to  2023-01-17


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UPPSALA UNIVERSITET SE (UPPSALA) coordinator 203˙852.00


 Project objective

This project has 2 aims, firstly, to demonstrate how the interplay between religion and media is a significant locus for transformations of modern society and culture; and secondly, to demonstrate that there is racialised, class-based and gendered process of ‘white acculturation’ occurring within Pentecostalism which has hitherto been ignored in both Sociological studies of Pentecostalism and Digital Religion Studies. By examining the neo-Pentecostal Universal Church Kingdom of God (UCKG) and the way in which their followers interact with the Church through digital media on Facebook, Instagram and Twitter, this project examines the role of race, gender and class, in the construction of Pentecostal identity, both online and offline. I argue that Brazil is a crucial place in which to study the intersections between new media, digital culture, religion and the transformation of modern society and culture, because within its current backdrop of political conflict, gender, race, class and religion have become deeply entwinned. Using the theory of whiteness or ‘white acculturation’: the idea that racism and white supremacy function through a process of political, social, economic, and religious domination rather interpersonal acts of racism, in combination with an intersectional perspective of analysis, I suggest that UCKG Pentecostal identity is expressed online through ways of speaking, learning and experiencing the body through the circulation of images and digital content produced by Bishops and Bishop’s wives, and by their followers. This project therefore asks how gender, whiteness and class intersect in the digital production of UCKG media and how these messages are incorporated and expressed in bodily form by UCKG followers on social media and in the offline world in the construction of their Pentecostal identity. It combines analysis of social media with fieldwork using ethnographic methods of participant observation and in-depth interviews.

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The information about "KBMSCACAR" are provided by the European Opendata Portal: CORDIS opendata.

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lastchecktime (2021-01-24 2:26:07) correctly updated