Opendata, web and dolomites

Interactive Video

Automatic creation of interactive video to double video advertising revenues whilst decreasing inconvenience for viewers

Total Cost €


EC-Contrib. €






Project "Interactive Video" data sheet

The following table provides information about the project.


Organization address
address: 33 RUE DU MAIL
city: PARIS
postcode: 75002
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website
 Total cost 1˙352˙175 €
 EC max contribution 946˙523 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2016-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ADWAYS FR (PARIS) coordinator 946˙523.00


 Project objective

Adways is a fast-growing, cutting-edge startup company specializing in interactive video. The project involves commercializing interactive video technology for specific adaptation to the advertising monetization requirements of major media outlets. With video advertising formats becoming more considerate of Internet users and more lucrative for media outlets, interactive video is increasing the profitability of videos whilst decreasing the inconvenience for surfers. This smarter advertising format has real disruptive potential on the online video advertising market. Yet production process still needs to be industrialized in order to address media outlets' current monetization problems on a large scale. At the end of the project, Adways is aiming to be in a position to commercialize an application that enriches videos fully automatically. The solution will automatically add relevant interactive content based on video context analysis. The objective is to provide new added-value information to Internet users whilst the videos play. This interactive content will be monetized as an additional advertising inventory. The enrichments, which will be easily deployable on a very large scale but incorporated into the content of the videos, will be widely accepted by Internet users despite the occasional similarity to advertising. The objective of this project is to double the advertising inventory and video revenue of media outlets and obtain 50% market share among French media outlets after eighteen months. As a technology provider, Adways earns a fee of 25% of the advertising revenue generated for target sales exceeding €2 million in the first year. The revenue forecast is more than €100 million five years after the project's start, thereby creating a new interactive video advertising technologies market led by Adways in Europe. Therefore, Adways would create 300 direct jobs and hundreds of indirect jobs amongst its clients.


List of deliverables.
List of clients Documents, reports 2019-07-24 14:22:05
Beta version Other 2019-07-24 14:22:05
List of features implemented Documents, reports 2019-07-24 14:22:06
Press release 1 Websites, patent fillings, videos etc. 2019-07-24 14:22:05
Final version of the product Other 2019-07-24 14:22:05
Business case release Documents, reports 2019-07-24 14:22:05
Press release 2 Documents, reports 2019-07-24 14:22:05

Take a look to the deliverables list in detail:  detailed list of Interactive Video deliverables.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "INTERACTIVE VIDEO" project.

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The information about "INTERACTIVE VIDEO" are provided by the European Opendata Portal: CORDIS opendata.

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