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INCMAK

Incomaker - intelligent marketing management automation for SME

Total Cost €

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EC-Contrib. €

0

Partnership

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Project "INCMAK" data sheet

The following table provides information about the project.

Coordinator
INCOMAKER S.R.O. 

Organization address
address: HASKOVA 1582
city: ROZTOKY
postcode: 252 63
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Czech Republic [CZ]
 Project website http://www.incomaker.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-07-01   to  2016-12-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    INCOMAKER S.R.O. CZ (ROZTOKY) coordinator 50˙000.00

Map

 Project objective

NetCampaigner was established as a Czech SME company by the group of experts with about 50 years of combined experience in marketing, small-business, and statistical data analysis. It develops Incomaker, an innovative marketing automation tool for SMEs that uses our artificial intelligence technology to suggest, plan and perform marketing management activities. Just 34% of SMEs use CRM, 14% use acquisition marketing, and 56% don’t measure their marketing performance. The quality of marketing processes and abilities among SMEs is typically far behind large corporations. The problem is that state-of-the-art marketing software is based on principles reflecting the needs of corporations. They usually have skilled marketing experts to plan marketing actions and the idea behind their information systems is to alleviate the workload and automate tasks. SMEs, on the other hand, are often lacking the advanced marketing expertise and hence conventional marketing information systems solve different problems and often can hardly help SMEs as they expect. Our Incomaker, a unique intelligent marketing system solves the problem the following way. The marketing must be information driven. Incomaker collects data from various sources, both internal and external and performs advanced analysis of it using marketing best practices and former knowledge gained by autolearning. The results are suggestions for marketing decision making and actions that could be directly confirmed and executed. As Facebook changed the way how people e.g. quickly publish their photos on the internet, Incomaker has the ambition to establish a new category of marketing software and to modify the way how SMEs perform their marketing. Incomaker can replace most of the work of marketing manager In SME. This way it could save considerable costs and bring nearly the same maturity of marketing management as if a marketing professional would perform it. It will help SMEs grow and create new job positions.

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The information about "INCMAK" are provided by the European Opendata Portal: CORDIS opendata.

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