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OCTOLY REVIEWS Plugin

A revolutionary Influencer Marketing solution that creates a new sales channel for SMEs and self-employment opportunities for Social Media influencers

Total Cost €

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EC-Contrib. €

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Partnership

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Views

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 Outcomes and results

 OCTOLY REVIEWS Plugin project word cloud

Explore the words cloud of the OCTOLY REVIEWS Plugin project. It provides you a very rough idea of what is the project "OCTOLY REVIEWS Plugin" about.

position    message    tutorials    reinforce    billions    10    struggle    fees    realised    spend    reviews    free    skip    blockers    solution    mobilise    minute    platform    generate    octoly    beauty    buttons    leader    barely    intermediary    world    armed    see    store    video    social    brand    views    published    online    revolution    fans    actively    collaborate    watching    foundations    collectively    search    market    influencers    biggest    million    millennials    48k    peer    media    talking    client    influencer    marketplace    advertising    sales    testers    ad    huge    experiencing    mentions    smes    brands    create    time    purchase    300    generating    living    206    powerful    marketing    official    passion    millions    90    made    visibility    hours    created    videos    launch    tv    audiences    beta    youtube    game    mean    revolutionary    channel    mention    featured    tackle    gain    prepare    distribute    upload   

Project "OCTOLY REVIEWS Plugin" data sheet

The following table provides information about the project.

Coordinator		 VIDEOAGENCY SAS 

Organization address
address: 23 rue de Saint Petersbourg
city: Paris
postcode: 75008
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country France [FR]
 Project website https://www.octoly.com/
 Total cost 2˙500˙312 €
 EC max contribution 1˙750˙218 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2017
 Duration (year-month-day) from 2017-01-01   to  2019-06-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    VIDEOAGENCY SAS FR (Paris) coordinator 1˙750˙218.00

Map

 Project objective

Advertising & marketing is experiencing a huge revolution. Millennials spend more time watching videos on YouTube than watching TV, and they are armed with ad-blockers and skip-ad buttons that mean traditional advertising barely reaches them. At the same time, millennials actively search for product reviews online, published peer-to-peer on social media and in YouTube videos. Around the world, these social media “influencers” upload 300 hours of videos (beauty tutorials, video game reviews…) every minute and collectively reach audiences of billions. On social media, brands’ “official” message makes-up less than 10% of overall visibility – more than 90% of mentions of their brand are made up of influencers talking about their products. Brands have realised that they must work with influencers, but struggle to mobilise them at scale: how can they collaborate with millions of influencers?

To tackle this, OCTOLY has already created the “Free-Store”: a platform where brands can distribute free products to influencers and see them featured in millions of videos. Just 1 year after launch, we have become the biggest influencer intermediary in the world: over 48K YouTube videos have been created with Free Store products, generating over 206 million views for our client brands.

The aim of the OCTOLY Marketplace project is to go “beyond the views”.

We will make it possible for OCTOLY influencers to create their own “Influencer Store”, where fans can purchase the products they mention in their videos. This means that influencers can generate commission fees and make a living from their passion - and brands (particularly SMEs) gain access to a powerful new sales channel.

The project involves creating the technical foundations of the new solution, related features and working with beta-testers to prepare market launch. At the end of the project, our revolutionary new influencer marketing solution will reinforce our position as a market leader in Europe and the US.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "OCTOLY REVIEWS PLUGIN" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "OCTOLY REVIEWS PLUGIN" are provided by the European Opendata Portal: CORDIS opendata.

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