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Mind the gap: understanding the drivers of intention-behaviour gaps in the consumption of meat and single-use plastics

Total Cost €


EC-Contrib. €






 MINDTHEGAP project word cloud

Explore the words cloud of the MINDTHEGAP project. It provides you a very rough idea of what is the project "MINDTHEGAP" about.

secondment    interact    phenomenon    human    larger    drivers    documented    behavioural    probes    supervision    fellowship    inconsistencies    examine    complemented    tool    hinder    researcher    extended    dublin    people    skills    behaviours    significantly    academy    naturalistic    themselves    involve    gaps    economist    negative    time    organisation    public    liam    frequently    output    individuals    individual    influence    college    cooperation    oecd    faisal    consumption    naru    designed    networks    intention    generally    professor    largely    subsequent    exploring    variation    ways    economic    academic    traits    acting    environmental    statistical    delaney    shared    world    intend    disseminating    emerge    period    policy    monitoring    plastics    expertise    society    single    inter    profile    paid    multilevel    intentions    benefit    courses    expert    mr    reporting    programming    gap    training    meat    person    university    mind    employed    varying    environment   

Project "MINDTHEGAP" data sheet

The following table provides information about the project.


Organization address
address: BELFIELD
city: DUBLIN
postcode: 4

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Ireland [IE]
 Total cost 184˙590 €
 EC max contribution 184˙590 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2019
 Duration (year-month-day) from 2019-11-01   to  2021-10-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

‘Mind the gap’ is designed to advance our understanding of an important behavioural phenomenon; namely, the frequently observed gap between individuals’ intentions and subsequent behaviours. Such gaps have been widely documented in consumption behaviours and often result in people having a larger negative environmental impact than they themselves want or intend. The fellowship probes the drivers of this phenomenon through in-depth study of two areas of human behaviour, meat consumption and single-use plastics, which have a major impact on our shared environment. Existing research exploring intention-behaviour gaps has largely focused on inter-person variation, examining the influence of individual traits on the likelihood of people reporting these gaps. Far less attention has been paid to the inconsistencies that emerge in a given person’s behaviour over time. In the current work, a novel naturalistic monitoring tool will be designed and employed to examine the time-varying factors interact with individual characteristics in ways that help or hinder people from acting as they intend to.

The fellowship will be based at University College Dublin and will involve a secondment to the Organisation for Economic Cooperation and Development. The applicant will benefit from an extended period of ‘training-through-research’ under the supervision of Professor Liam Delaney – a leading behavioural economist with expertise in naturalistic monitoring – and Mr Faisal Naru – a behavioural public policy expert working at the OECD. This will be complemented by courses designed to develop the applicant’s technical skills, including in multilevel modelling and statistical analysis and programming in R. Widely disseminating the Fellowship’s research output will raise the applicant’s profile as a researcher, allow them to build their academic and policy networks, and significantly enhance the work’s impact on the academy, the world of practice and society more generally.

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The information about "MINDTHEGAP" are provided by the European Opendata Portal: CORDIS opendata.

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