Opendata, web and dolomites

DynamicColor SIGNED

Energy-efficient digital outdoor billboards for sustainable advertising

Total Cost €


EC-Contrib. €






Project "DynamicColor" data sheet

The following table provides information about the project.


Organization address
address: 8 TSOR ST.
postcode: 4486200
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Israel [IL]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-04-01   to  2019-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    KA-DYNAMIC COLOR LTD IL (TZUR YIGAL) coordinator 50˙000.00


 Project objective

Digital billboards are between 6 to 10 times more profitable than traditional printed billboards. The higher profitability is attributed to a higher turnover rate of displayed ads – thus, higher income – and to the reduced costs associated with changing the ads. Whereas traditional billboards require large format printers, a special high-altitude team, a 4x4 truck with crane and produce waste every time the ad is changed, digital billboard ads are changed remotely and can quickly publish new campaigns. State-of-the-art digital billboards are made of light emitting diodes – LEDs – that are lit 24h a day, every day. A 60 m^2 LED billboard uses up to 300 MWh/year depending on the display resolution, which is around €30,000/year – the equivalent to 17 average EU households. We have developed and energy efficient digital billboard that has low OPEX and reduces environmental impact of current outdoor billboard solutions – less than 5% of the energy consumption compared to state-of-the-art LED billboards and zero waste compared to printed billboards that have to be changed every 10 days. We target billboard owners and advertising agencies who which to increase revenues by adopting digital billboards but are discouraged by the underachieving performance of LED billboards and their high OPEX costs. The out of home advertising market was forecasted to grow at 4% CAGR to reach €28 bn by 2021. Billboards represent 44% of market share - €10.8 bn – of which 98% are still non-digital billboards, which presents a big market opportunity for a high-performance technology. We are aiming to start scale up of our technology by the end of 2019, targeting €33M in revenues by 2023 with 88 FTEs. In this Phase 1 project we will investigate our target market segments & develop a go-to-market strategy.

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The information about "DYNAMICCOLOR" are provided by the European Opendata Portal: CORDIS opendata.

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