Opendata, web and dolomites


Development of a system for automatic ad insertion into on-demand streaming video to provide new monetization mechanisms to the media industry

Total Cost €


EC-Contrib. €






Project "TAPPXSSAI" data sheet

The following table provides information about the project.


Organization address
address: AVDA. HERMANOS BOU 11, 4
postcode: 12003
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TAPPCELERATOR MEDIA SL ES (CASTELLON) coordinator 50˙000.00


 Project objective

The objective of the project is the creation of a Server Side Ad Insertion system for the media industry able to handle and insert Advertising content into streaming video. The system is based on an artificial intelligence able to analyse the original video content to create a series of metadata that allows the system to select the optimal Advertisement, as well as the optimal insertion moment, creating a targeted non-disruptive viewer experience.

The transition of the media industry from traditional TV broadcasting to online content streaming requires this kind of new advertising insertion technology to allow the media industry to monetise the new type of content in the future.

TAPPX's mobile advertising platform is currently handling over 400 Billion monthly requests for CPM advertising in mobile applications. The proposed development would handle a video advertising volume of a similar order of magnitude, which requires the development of methods for handling big data in a robust and functional system in real time.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "TAPPXSSAI" project.

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The information about "TAPPXSSAI" are provided by the European Opendata Portal: CORDIS opendata.

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