Opendata, web and dolomites


Redefining the customer journey of live event visitors

Total Cost €


EC-Contrib. €






Project "Close" data sheet

The following table provides information about the project.


Organization address
address: PRINSENGRACHT 437 A
postcode: 1016 HM
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-07-01   to  2019-12-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    CLOSE BV NL (AMSTERDAM) coordinator 50˙000.00


 Project objective

Typically, customers buy tickets for live events weeks to months in advance. However, the customer journey is focused purely on selling tickets, and the event itself. Organizers do not grab the opportunity to engage with their customers in the period between ticketing purchase, and the event itself. Neither do they engage with customers after the event.

At Close, we believe actual visitors, paying customers and loyal fans are most valuable for the live event industry. With our Close platform we empower brands, artists and event organizers to improve the customer journey digitally - before, during and after the event - to get customers close. With Close, we are able to revolutionize the live event industry from offline to digital first, by means of personalization of content and improvement of customer engagement.

Event organizers can benefit from Close through the following advantages: - Increased Net Promoter Score (NPS) and higher customer satisfaction. - Enriched Data: group chat features makes it possible to identify currently unknown visitors, whereas data mining allows for powerful targeting. - Increased revenue: create digital consumer revenues with in-app payments, integrate mobile advertising and build new business models.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "CLOSE" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "CLOSE" are provided by the European Opendata Portal: CORDIS opendata.

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