Opendata, web and dolomites


Malleability in mediated ideals: A paradigm to understand effects of contemporary media in adolescents’ well-being

Total Cost €


EC-Contrib. €






Project "MIMIc" data sheet

The following table provides information about the project.


Organization address
address: OUDE MARKT 13
city: LEUVEN
postcode: 3000

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Belgium [BE]
 Total cost 1˙500˙000 €
 EC max contribution 1˙500˙000 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2019-STG
 Funding Scheme ERC-STG
 Starting year 2020
 Duration (year-month-day) from 2020-01-01   to  2024-12-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    KATHOLIEKE UNIVERSITEIT LEUVEN BE (LEUVEN) coordinator 1˙500˙000.00


 Project objective

MIMIc will develop and establish a new theoretical perspective that will fundamentally redirect the current research on idealised representations of life in mass and social media and their effects on (adolescent) audiences. MIMIc combines insights from cultural sociology, media theory, and developmental psychology to define the effects of ‘malleable ideals’ in media. Malleable ideals are idealised representations of different achievements and are characterised by the malleability that surrounds these achievements; they approach ideals from a utilitarian, individualistic discourse that links personal responsibility and dedication with both the failure and success of achievements. By focusing on malleable ideals and thus applying a sociocultural analysis to media ideals, a crucial perspective will be added to our understanding of the development of adolescents and, more precisely, the pressures they experience. These pressures are viewed as an important factor in the relatively high prevalence of both internalising and externalising problems in adolescence. Content analytical, diary, and longitudinal studies in three different cultural contexts will be triangulated to develop a theoretical model: MIME. Content analyses map the extent to which media abound with aesthetic, sexual, professional, romantic, and social ideals as well as the importance of malleability in these representations. Longitudinal and diary research examine the internalisation of these ideals as a key explanatory process for the effects they may have both on outcomes regarding personal and societal problems and among different groups of adolescents. The multimethod approach further allows the theorisation and testing of the role of varying time intervals associated with understanding the effects of mediated ideals. For this research, the applicant who is experienced in multimethod research on media effects among adolescents will compose and lead a cross-national team of researchers.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "MIMIC" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "MIMIC" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.1.1.)


The Mass Politics of Disintegration

Read More  


The Enemy of the Good: Towards a Theory of Moral Progress

Read More  

GTBB (2019)

General theory for Big Bayes

Read More