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MIMIc SIGNED

Malleability in mediated ideals: A paradigm to understand effects of contemporary media in adolescents’ well-being

Total Cost €

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EC-Contrib. €

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Partnership

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Project "MIMIc" data sheet

The following table provides information about the project.

Coordinator
KATHOLIEKE UNIVERSITEIT LEUVEN 

Organization address
address: OUDE MARKT 13
city: LEUVEN
postcode: 3000
website: www.kuleuven.be

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Belgium [BE]
 Total cost 1˙500˙000 €
 EC max contribution 1˙500˙000 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2019-STG
 Funding Scheme ERC-STG
 Starting year 2020
 Duration (year-month-day) from 2020-01-01   to  2024-12-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    KATHOLIEKE UNIVERSITEIT LEUVEN BE (LEUVEN) coordinator 1˙500˙000.00

Map

 Project objective

MIMIc will develop and establish a new theoretical perspective that will fundamentally redirect the current research on idealised representations of life in mass and social media and their effects on (adolescent) audiences. MIMIc combines insights from cultural sociology, media theory, and developmental psychology to define the effects of ‘malleable ideals’ in media. Malleable ideals are idealised representations of different achievements and are characterised by the malleability that surrounds these achievements; they approach ideals from a utilitarian, individualistic discourse that links personal responsibility and dedication with both the failure and success of achievements. By focusing on malleable ideals and thus applying a sociocultural analysis to media ideals, a crucial perspective will be added to our understanding of the development of adolescents and, more precisely, the pressures they experience. These pressures are viewed as an important factor in the relatively high prevalence of both internalising and externalising problems in adolescence. Content analytical, diary, and longitudinal studies in three different cultural contexts will be triangulated to develop a theoretical model: MIME. Content analyses map the extent to which media abound with aesthetic, sexual, professional, romantic, and social ideals as well as the importance of malleability in these representations. Longitudinal and diary research examine the internalisation of these ideals as a key explanatory process for the effects they may have both on outcomes regarding personal and societal problems and among different groups of adolescents. The multimethod approach further allows the theorisation and testing of the role of varying time intervals associated with understanding the effects of mediated ideals. For this research, the applicant who is experienced in multimethod research on media effects among adolescents will compose and lead a cross-national team of researchers.

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The information about "MIMIC" are provided by the European Opendata Portal: CORDIS opendata.

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