COGVIM

WHY VISUAL METAPHORS MATTER: METAPHOR THEORY AND THE COGNITIVE GROUNDING OF VISUAL METAPHOR

 Coordinatore UNIVERSITEIT VAN AMSTERDAM 

 Organization address address: SPUI 21
city: AMSTERDAM
postcode: 1012WX

contact info
Nome: Digna
Cognome: Van Der Woude
Email: send email
Telefono: +31 20 5253058

 Nazionalità Coordinatore Netherlands [NL]
 Totale costo 183˙469 €
 EC contributo 183˙469 €
 Programma FP7-PEOPLE
Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
 Code Call FP7-PEOPLE-2013-IEF
 Funding Scheme MC-IEF
 Anno di inizio 2015
 Periodo (anno-mese-giorno) 2015-02-01   -   2017-01-31

 Partecipanti

# participant  country  role  EC contrib. [€] 
1    UNIVERSITEIT VAN AMSTERDAM

 Organization address address: SPUI 21
city: AMSTERDAM
postcode: 1012WX

contact info
Nome: Digna
Cognome: Van Der Woude
Email: send email
Telefono: +31 20 5253058

NL (AMSTERDAM) coordinator 183˙469.80

Mappa


 Word cloud

Esplora la "nuvola delle parole (Word Cloud) per avere un'idea di massima del progetto.

argue    bodily    cognitive    metaphor    contexts    experiences    metaphors    semantic    conceptual    me    linguistic    expressed    modality    visual    computational    network    verbal   

 Obiettivo del progetto (Objective)

'This study will elucidate what type of conceptual knowledge is shared between two concepts aligned in visual metaphors, and how this differs from verbal metaphors. It will provide novel insights on the structure and functioning of the human semantic memory and on state-of-the-art computational methods of knowledge representation, with special focus on the understanding of concepts expressed in the visual and verbal modality. Since conceptual knowledge derives from both our perceptual experiences and our linguistic encounters with the involved concepts, and since the two streams of information might not fully overlap, I argue that the modality in which a metaphor is expressed triggers different sets of semantic information about the involved concepts. By employing a computational, interdisciplinary Network-Approach, I will develop a model explaining visual metaphor’s cognitive grounding in bodily experiences. This allows me to investigate the contents of our knowledge about specific concepts, and highlight the overlapping features between source and target domains of visual and verbal metaphors in different environments. I argue that the interpretation of visual metaphors might rely on conceptual knowledge that is not necessarily encoded in linguistic structures, nor commonly used in verbal communication. Bringing together the embodied theory of cognition (conceptual knowledge is rooted in bodily experiences) and the distributional Hp (words that appear in similar contexts have similar meanings), enables me to analyze the concepts involved in visual and verbal metaphors across three semantic databases accounting for: mental simulations, experiential, and linguistic contexts. The cross-disciplinary nature of this project, hosted at the prestigious Metaphor Lab lead by prof. Gerard Steen, and the Network Institute at the VU Amsterdam, will make me a bridging scholar between different disciplines: metaphor studies, cognitive, and computational linguistics.'

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THINFACE (2013)

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FRIVIC (2012)

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