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Experimental Analysis of Framing Effects via Observation of Decision-Making Processes to Improve the Real-World Applicability of Decision Research in Economics

Total Cost €


EC-Contrib. €






 FRAMING_EFFECTS project word cloud

Explore the words cloud of the FRAMING_EFFECTS project. It provides you a very rough idea of what is the project "FRAMING_EFFECTS" about.

good    experimental    influences    world    contingent    save    tools    background    interpretation    valuation    theories    policy    theorizes    probabilistic    decision    inefficient    health    launch    black    structural    reframing    2nd    isolate    representation    ethics    context    combine    methodology    choices    conventional    appropriate    interaction    setting    individual    model    ptms    observing    isler    2020    1st    dr    gender    significantly    structures    career    unknown    capacity    rationalization    decisions    box    horizon    forecast    theory    experiments    proper    nonconventional    weakens    lab    prepare    economics    training    nottingham    limits    leeds    cedex    efficiency    public    sme    secondment    fundraising    sense    designs    leads    fixed    customer    fellowship    framing    private    preference    software    mouselab    relations    ignores    funds    priorities    centre    ptm    nudging    cv    patient    innovations    descriptions    tracing    descriptive    experiment    applicability    instead    observations    unpack    donor    secondments   

Project "FRAMING_EFFECTS" data sheet

The following table provides information about the project.


Organization address
address: University Park
postcode: NG7 2RD

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 183˙454 €
 EC max contribution 183˙454 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2014
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2015
 Duration (year-month-day) from 2015-10-01   to  2017-09-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

Fellowship objective is to explain influences of descriptive context on individual decisions, i.e. framing effects, by observing processes of making-sense (of representation/interpretation/rationalization). Experimental Economics ignores effects of framing on this “black-box” of decision-making processes, and instead theorizes framing by observing only choices & using fixed preference structures. This not only limits our understanding of these effects but weakens real-world applicability of experimental results & leads to inefficient use of public funds; e.g., it is well-established that descriptions used in policy tools, e.g. contingent valuation (CV) & nudging, significantly affect results, yet it is unknown why or how. To unpack this box, fellowship at U. of Nottingham’s Centre for Decision Research & Experimental Economics (CeDEx) will combine Dr.Isler’s background in methodology research with training/research on framing to develop 2 new experiment designs. Secondment at Leeds U. Centre for Decision Research will enable training on Process Tracing Methods (PTMs) & Mouselab software to provide capacity for process observations. Using PTMs/Mouselab in experiments at CeDEx, 1st design will isolate framing effects that choice/preference-based conventional theories cannot explain; 2nd design will analyse these effects in CV-like public good setting to develop probabilistic/structural model to forecast & PTM-based nonconventional theory to explain the effects. To allow sector/policy applications of lab results (e.g., to CV), designs will be used in field experiments at health/fundraising SME secondments, where training on patient/donor interaction & gender/ethics issues will prepare proper implementation. Fellowship’s training-through-research will thus launch a career in PTM-based framing research leading to innovations in Horizon 2020 health/efficiency/gender priorities that save public/private funds via appropriate reframing of customer relations & policy tools.


year authors and title journal last update
List of publications.
2015 Ozan Ä°ÅŸler
The Price of Inequality: How Today\'s Divided Society Endangers Our Future
published pages: 475-479, ISSN: 0953-8259, DOI: 10.1080/09538259.2015.1067028
Review of Political Economy 27/3 2019-06-14

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