Opendata, web and dolomites
  1. home
  2. trasparenza
  3. open h2020
  4. yoda

YODA

YOurDigitalAgent: First fully automated tool for the optimisation of digital advertising for drastically increasing SMEs competitiveness and online promotion

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

0
 Outcomes and results

 YODA project word cloud

Explore the words cloud of the YODA project. It provides you a very rough idea of what is the project "YODA" about.

commercial    overcome    25    grow    yoda    nonetheless    intermediary    efficient    revenues    modules    traffic    2022    extremely    market    smes    preferred    excellent    120bn    jot    ambition    entrants    2014    positioning    intends    see    brokerage    manages    automating    bidding    mostly    fast    channel    total    clear    filters    50m    90    8m    international    ebitda    analytics    opportunity    conversion    fraudulent    investments    virtual    worldwide    fees    61    big    39    language    data    integrate    roi    channels    businesses    permanently    border    size    attracting    online    strategies    optimise    tool    17    agent    2020    countries    languages    requiring    agencies    module    marketing    commercialise    solution    specialised    position    launch    optimisation    crystal    complexity    players    automatic    mentioned    device    monitors    advertisement    cross    internet    possibilities    company    successfully    time    campaigns    estimations    generating    rate    first    business    70    benefits    efficiency    million    turnover    advertising    213bn   

Project "YODA" data sheet

The following table provides information about the project.

Coordinator		 JOT INTERNET MEDIA ESPAÑA SL 

Organization address
address: GENERAL RAMIREZ DE MADRID Nº8, 3ªPLANTA
city: Madrid
postcode: 28020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://yoda.jot-im.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-09-01   to  2016-02-29

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    JOT INTERNET MEDIA ESPAÑA SL ES (Madrid) coordinator 50˙000.00

Map

 Project objective

Internet advertising is a fast growing market that in 2014 generated €120bn and it is expected that it will grow to €213bn in 2020. Its efficiency is attracting investments from traditional marketing channels as well as many new entrants, mostly SMEs, that see in online marketing an efficient tool to promote their businesses. Nonetheless, there are challenges to be overcome that are particularly relevant to new entrants, such as increasing complexity, fraudulent traffic, multi-channel possibilities and other aspects that make extremely complex to optimise online marketing strategies without the specialised support from advertising agencies. JOT intends to bring to the market the first low cost solution (multi-device, cross-channel, multi-language and cross-border) for automating the optimisation of online advertisement investments of SMEs. The virtual Advertisement Agent YODA will integrate automatic bidding and optimisation modules based on a big data analytics module that permanently monitors and analysis traffic data. Our ambition is to become the preferred advertising tool for SMEs not requiring any knowledge on online marketing.

Some of the main benefits that YODA will offer are: Time reduction up to 90%, Increase of 70% in ROI (conversion rate), 25% increased efficiency due to fraudulent traffic filters and reduction of intermediary fees. According to our estimations, by 2022, 5 years after commercial launch, total revenues generated by YODA will reach 50M€ and more than 8M€ in EBITDA.

JOT is one of the three largest worldwide players in internet traffic brokerage and currently manages campaigns in 61 countries and 17 languages, generating a turnover of over €39 million in 2014. Therefore, the business opportunity for JOT is crystal-clear since we are in an excellent position (technical knowledge, company size, international presence and market positioning) to successfully bring to the market, commercialise and exploit the above mentioned solution.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "YODA" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "YODA" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.2.1.1.;H2020-EU.2.3.1.)

Meshporto_smeIns1_2 (2018)

PsstMenu allows customers to place orders directly from home or restaurant tables using only a smartphone.

Read More  

WiNerve (2017)

Wireless Surgical Nerve Monitoring System

Read More  

Assist (2015)

Telocate ASSIST – Development and marketing of an acoustic solution for localization and navigation of people in buildings using the smartphone

Read More