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NormativeEconomics SIGNED

Reconstructing normative economics on a foundation of mutual advantage

Total Cost €


EC-Contrib. €






 NormativeEconomics project word cloud

Explore the words cloud of the NormativeEconomics project. It provides you a very rough idea of what is the project "NormativeEconomics" about.

lack    advantageous    criterion    view    experimental    seek    mutually    privately    shown    relationship    reasoning    assumptions    preference    fairness    ideas    individual    cognitive    normative    incentives    satisfaction    economics    behavioural    parties    construed    government    point    competitive    actions    analytical    coherent    individuals    market    team    ways    pro    mutual    social    limitations    markets    beneficial    instability    benefit    philosophy    normatively    agents    theoretical    intention    motivated    integrate    corresponding    extend    disabling    maintaining    tend    socially    existence    practices    distributional    satisfy    preferences    inference    assumed    joint    motivations    paternalism    invalidated    trust    asocial    regulation    formalise    theory    transaction    question    innovative    neoclassical    first    economy    presumptions    transactions    consumers    economic    motivation    cooperation    rationality    ethics    opportunity    version   

Project "NormativeEconomics" data sheet

The following table provides information about the project.


Organization address
postcode: NR4 7TJ

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 1˙172˙374 €
 EC max contribution 1˙172˙374 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2014-ADG
 Funding Scheme ERC-ADG
 Starting year 2016
 Duration (year-month-day) from 2016-01-01   to  2020-09-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITY OF EAST ANGLIA UK (NORWICH) coordinator 993˙616.00
2    THE UNIVERSITY OF WARWICK UK (COVENTRY) participant 178˙757.00


 Project objective

Economics has traditionally assumed that individuals seek to satisfy coherent and asocial preferences, and has used the satisfaction of those preferences as a normative criterion. This ‘neoclassical’ approach has supported a view of the market as an institution in which privately-motivated individual actions tend to produce socially beneficial consequences. These ideas have been called into question by recent developments in behavioural economics, which point to the cognitive limitations of economic agents, the instability of preferences, and the existence of pro-social motivations. A common inference is that traditional presumptions in favour of the market and against paternalism are invalidated. I aim to develop an approach to normative economics, and a corresponding understanding of the role of markets, which do not require neoclassical rationality assumptions but may still support those presumptions.

My approach is innovative in two ways. First, the criterion for normative analysis is opportunity, not preference satisfaction. Even if individuals lack coherent preferences, opportunities for mutually advantageous transactions can be defined in a normatively significant way, and competitive markets can be shown to be effective in providing such opportunities. Second, using a new version of the theory of ‘team reasoning’, the relationship between parties to a market transaction can be construed in terms of a joint intention to achieve mutual benefit. This motivation can support practices of trust and cooperation without disabling market incentives. Using the methods of theoretical and experimental economics and analytical philosophy, I will formalise and integrate these ideas and extend them to provide a new understanding of the role of government in the economy. This work will include analyses of distributional fairness, market ethics, and of the role of regulation in maintaining competitive markets in the face of consumers’ cognitive limitations.


year authors and title journal last update
List of publications.
2018 Robert Sugden
Awards, incentives and mutual benefit
published pages: , ISSN: 1865-1704, DOI: 10.1007/s12232-017-0288-1
International Review of Economics 2019-07-04
2018 Robert Sugden
Paternalism and Entrepreneurship
published pages: 243-259, ISSN: 2326-6198, DOI: 10.1561/105.00000089
Review of Behavioral Economics 5/3-4 2019-02-26

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