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SCULTMARKET

Feasibility Study to Combat Physical Inactivity and Improve Sporting Skills through SCULT Sport Mentors and Coaches Marketplace

Total Cost €

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EC-Contrib. €

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Partnership

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 SCULTMARKET project word cloud

Explore the words cloud of the SCULTMARKET project. It provides you a very rough idea of what is the project "SCULTMARKET" about.

commercializing    first    function    scaling    strategy    relationships    inactivity    logic    mix    solutions    chaotic    services    imposing    demand    feed    service    about    engage    roadmap    infrastructure    activating    scultmarket    coaches    point    combat    view    whereas    validated    ltd    foreseen    compelling    verify    platform    500    educative    130    generate    sharing    documented    technological    sport    scalable    people    sessions    premature    environment    market    experts    deaths    2020    interactive    brand    benefitting    innovation    mainstream    sculting    citizens    lack    adolescents    coaching    economic    social    tests    thanks    practical    model    physical    prototype    mentors    annual    80    business    freelance    fulfills    monetize    149    mentorship    mutually    million    ip    sufficient    26    nature    clients    attract    turnover    motivating    2017    economy    scult    events    monetization    outcome    mentoring    250    network    billion    extensive    adults    educating    monthly   

Project "SCULTMARKET" data sheet

The following table provides information about the project.

Coordinator
SCULT OU 

Organization address
address: KASTEVARRE TEE 3-1
city: TALLINN
postcode: 11912
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Estonia [EE]
 Project website http://scult.com/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SCULT OU EE (TALLINN) coordinator 50˙000.00

Map

 Project objective

About 26% of European adults and 80% of adolescents do not engage in sufficient physical activity, leading to over 500 000 premature deaths per year and imposing annual economic costs of over €80 billion. Sport coaching and mentoring fulfills an important social function in educating, motivating and activating citizens to engage in physical activity. However, with current solutions the access for citizens to sport coaches and mentors is chaotic, whereas freelance sport mentors lack the ability to effectively provide and monetize their services.

The overall objective of the innovation project is to develop and mainstream SCULTmarket, an interactive platform for “sculting”: facilitating the relationships, activities and service-monetization for sport mentors, coaches and their clients in a mutually benefitting technological, social and educative environment. SCULT Ltd. is the first to the market with a compelling business case to effectively combat physical inactivity in Europe and beyond thanks to its scalable nature and business model based on the logic of on-demand service and sharing economy. The prototype has been validated by an extensive mix of experts and potential users within the SCULT network of about 10 000 people through tests conducted at various sport events and activities. SCULTmarket will attract 250 000 users and 130 000 monthly Mentorship Sessions by the end of 2017, and is foreseen generate an annual turnover of €149 million by 2020.

The specific objective of SCULTMARKET project is to verify the business model from the practical, social, technological and economic point of view. The expected outcome is a detailed business, scaling and brand strategy for commercializing the proposed SCULTmarket application, including an IP strategy. Technical requirements and product development roadmap for the application and associated infrastructure will be documented to feed into Phase 2 of the innovation project.

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The information about "SCULTMARKET" are provided by the European Opendata Portal: CORDIS opendata.

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