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Feasibility Study to Combat Physical Inactivity and Improve Sporting Skills through SCULT Sport Mentors and Coaches Marketplace

Total Cost €


EC-Contrib. €






 SCULTMARKET project word cloud

Explore the words cloud of the SCULTMARKET project. It provides you a very rough idea of what is the project "SCULTMARKET" about.

mentorship    sharing    adults    market    strategy    motivating    foreseen    inactivity    2017    imposing    services    social    sculting    service    mix    economy    view    mentoring    monetization    platform    infrastructure    coaches    first    clients    mentors    lack    mutually    500    solutions    physical    generate    freelance    26    about    activating    model    function    149    brand    point    annual    sessions    prototype    tests    2020    experts    80    people    mainstream    innovation    roadmap    billion    whereas    outcome    ip    scultmarket    compelling    technological    scult    interactive    combat    practical    benefitting    fulfills    million    engage    educative    feed    nature    monthly    sport    commercializing    environment    relationships    deaths    250    validated    economic    business    demand    scaling    turnover    monetize    network    thanks    verify    documented    citizens    extensive    sufficient    scalable    events    educating    130    coaching    premature    logic    adolescents    ltd    chaotic    attract   

Project "SCULTMARKET" data sheet

The following table provides information about the project.


Organization address
address: KASTEVARRE TEE 3-1
postcode: 11912
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Estonia [EE]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SCULT OU EE (TALLINN) coordinator 50˙000.00


 Project objective

About 26% of European adults and 80% of adolescents do not engage in sufficient physical activity, leading to over 500 000 premature deaths per year and imposing annual economic costs of over €80 billion. Sport coaching and mentoring fulfills an important social function in educating, motivating and activating citizens to engage in physical activity. However, with current solutions the access for citizens to sport coaches and mentors is chaotic, whereas freelance sport mentors lack the ability to effectively provide and monetize their services.

The overall objective of the innovation project is to develop and mainstream SCULTmarket, an interactive platform for “sculting”: facilitating the relationships, activities and service-monetization for sport mentors, coaches and their clients in a mutually benefitting technological, social and educative environment. SCULT Ltd. is the first to the market with a compelling business case to effectively combat physical inactivity in Europe and beyond thanks to its scalable nature and business model based on the logic of on-demand service and sharing economy. The prototype has been validated by an extensive mix of experts and potential users within the SCULT network of about 10 000 people through tests conducted at various sport events and activities. SCULTmarket will attract 250 000 users and 130 000 monthly Mentorship Sessions by the end of 2017, and is foreseen generate an annual turnover of €149 million by 2020.

The specific objective of SCULTMARKET project is to verify the business model from the practical, social, technological and economic point of view. The expected outcome is a detailed business, scaling and brand strategy for commercializing the proposed SCULTmarket application, including an IP strategy. Technical requirements and product development roadmap for the application and associated infrastructure will be documented to feed into Phase 2 of the innovation project.

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The information about "SCULTMARKET" are provided by the European Opendata Portal: CORDIS opendata.

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