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SCULTMARKET

Feasibility Study to Combat Physical Inactivity and Improve Sporting Skills through SCULT Sport Mentors and Coaches Marketplace

Total Cost €

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EC-Contrib. €

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Partnership

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 SCULTMARKET project word cloud

Explore the words cloud of the SCULTMARKET project. It provides you a very rough idea of what is the project "SCULTMARKET" about.

model    deaths    function    engage    experts    interactive    combat    view    strategy    point    mainstream    sessions    business    economy    attract    annual    commercializing    relationships    chaotic    technological    first    feed    environment    physical    adolescents    130    turnover    foreseen    infrastructure    monetization    extensive    mentors    innovation    clients    sufficient    monetize    million    service    demand    logic    2017    sculting    tests    sharing    sport    2020    coaches    verify    250    outcome    ltd    market    500    inactivity    documented    motivating    compelling    149    prototype    benefitting    80    ip    people    nature    network    roadmap    monthly    billion    thanks    mutually    mentorship    26    lack    platform    freelance    mix    imposing    events    whereas    brand    generate    coaching    educative    adults    scalable    validated    practical    educating    mentoring    activating    economic    scaling    scult    solutions    citizens    about    services    fulfills    premature    social    scultmarket   

Project "SCULTMARKET" data sheet

The following table provides information about the project.

Coordinator
SCULT OU 

Organization address
address: KASTEVARRE TEE 3-1
city: TALLINN
postcode: 11912
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Estonia [EE]
 Project website http://scult.com/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SCULT OU EE (TALLINN) coordinator 50˙000.00

Map

 Project objective

About 26% of European adults and 80% of adolescents do not engage in sufficient physical activity, leading to over 500 000 premature deaths per year and imposing annual economic costs of over €80 billion. Sport coaching and mentoring fulfills an important social function in educating, motivating and activating citizens to engage in physical activity. However, with current solutions the access for citizens to sport coaches and mentors is chaotic, whereas freelance sport mentors lack the ability to effectively provide and monetize their services.

The overall objective of the innovation project is to develop and mainstream SCULTmarket, an interactive platform for “sculting”: facilitating the relationships, activities and service-monetization for sport mentors, coaches and their clients in a mutually benefitting technological, social and educative environment. SCULT Ltd. is the first to the market with a compelling business case to effectively combat physical inactivity in Europe and beyond thanks to its scalable nature and business model based on the logic of on-demand service and sharing economy. The prototype has been validated by an extensive mix of experts and potential users within the SCULT network of about 10 000 people through tests conducted at various sport events and activities. SCULTmarket will attract 250 000 users and 130 000 monthly Mentorship Sessions by the end of 2017, and is foreseen generate an annual turnover of €149 million by 2020.

The specific objective of SCULTMARKET project is to verify the business model from the practical, social, technological and economic point of view. The expected outcome is a detailed business, scaling and brand strategy for commercializing the proposed SCULTmarket application, including an IP strategy. Technical requirements and product development roadmap for the application and associated infrastructure will be documented to feed into Phase 2 of the innovation project.

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The information about "SCULTMARKET" are provided by the European Opendata Portal: CORDIS opendata.

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