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InstaGreen

Bringing Local and Sustainable Produce Back to the City

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

InstaGreen project word cloud

Explore the words cloud of the InstaGreen project. It provides you a very rough idea of what is the project "InstaGreen" about.

mo round shorten created responsible instagreen aeroponic cities point basis revenues chain storage willingness back model niche ensures proprietary steady growcartridges pay urban predict quality b2c leased 33 big service 15 consumption once leafy ogilvy 2022 aeroponics cleaning fresh goals generation recurring greens critical restaurants market premises 475 centralised prototype feasibility subscription strategy cartridge confirm reduce waste client sold plants footprint drastically initially income locations mather food smei business extensive grow trl6 validated supply instagrow perform carbon assumptions whenever start reducing transportation ecologically roll placed 25b ready demand culture 302 climates global starting living scalable organic difficult mass full primary chefs b2b supplied harvested

Project "InstaGreen" data sheet

The following table provides information about the project.

Coordinator	INSTAGREEN SL Organization address address: CALLE SECRETARI COLOMA 26 PLANTA 2 PUERTA 2 city: BARCELONA postcode: 8025 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://instagreen.eu/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument) 2. H2020-EU.3.2. (SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy)
Code Call	H2020-SMEINST-1-2015
Funding Scheme	SME-1
Starting year	2016
Duration (year-month-day)	from 2016-03-01 to 2016-08-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	INSTAGREEN SL INSTAGREEN SL Organization address address: CALLE SECRETARI COLOMA 26 PLANTA 2 PUERTA 2 city: BARCELONA postcode: 8025 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (BARCELONA)	coordinator	50˙000.00

Map

Project objective

Global food waste is estimated at 33% (€25B/yr) during storage, processing & transportation. At InstaGreen our goal is to bring the point of production back to the point of consumption, shorten the supply chain & drastically reduce the carbon footprint by reducing the resources used & waste produced in the growing, processing & transportation of produce. We developed a proprietary food-on-demand service, initially targeting high end restaurants. After extensive research & development we created a scalable growing system using aeroponic technology & currently have a second generation prototype of the InstaGreen system (InstaGrow unit & GrowCartridges) at TRL6. Our business model focuses on the service rather than the product: we grow the leafy greens in centralised urban locations, once the greens are ready we deliver the living plants to the client’s premises, where the cartridge is placed in our InstaGrow unit. The greens are ready for consumption without the need for cleaning & can be harvested whenever as needed. Our primary goals for the SMEI are to confirm our market assumptions, perform an in-depth market analysis, confirm willingness to pay & develop a full feasibility study for European roll-out. Aeroponics is a new technology that is only recently starting to reach the market. We are initially targeting a niche market: High end restaurants with chefs that are interested in ecologically responsible, high quality organic food. After creating a critical mass in B2B market, we can start a B2C offering. This strategy has been validated by Ogilvy & Mather. We will target big cities that have a strong food culture as well as those that are in climates that make it difficult to have fresh produce year round. As it is a food-on-demand-service, food is supplied on a subscription basis. The InstaGrow unit is leased 20€/mo, the GrowCartridges are sold for 15€/2 new cartridge. This ensures steady/recurring revenues. We predict an income 9.302.475 € by 2022.

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The information about "INSTAGREEN" are provided by the European Opendata Portal: CORDIS opendata.