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Opendata, web and dolomites

InstaGreen

Bringing Local and Sustainable Produce Back to the City

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

InstaGreen project word cloud

Explore the words cloud of the InstaGreen project. It provides you a very rough idea of what is the project "InstaGreen" about.

placed restaurants urban global perform business steady big start chain fresh instagrow prototype back mass 302 premises initially critical harvested locations roll aeroponics once starting service point smei supply trl6 cartridge plants organic supplied b2b culture model leafy ogilvy niche goals reduce strategy willingness primary waste cities income assumptions basis recurring whenever storage pay quality shorten revenues feasibility instagreen leased greens 2022 food confirm sold aeroponic ecologically scalable demand market generation subscription extensive cleaning 33 mo drastically client proprietary 15 full 25b 475 ready growcartridges carbon chefs reducing consumption validated difficult centralised grow round b2c climates ensures created responsible transportation mather predict footprint living

Project "InstaGreen" data sheet

The following table provides information about the project.

Coordinator	INSTAGREEN SL Organization address address: CALLE SECRETARI COLOMA 26 PLANTA 2 PUERTA 2 city: BARCELONA postcode: 8025 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://instagreen.eu/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument) 2. H2020-EU.3.2. (SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy)
Code Call	H2020-SMEINST-1-2015
Funding Scheme	SME-1
Starting year	2016
Duration (year-month-day)	from 2016-03-01 to 2016-08-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	INSTAGREEN SL INSTAGREEN SL Organization address address: CALLE SECRETARI COLOMA 26 PLANTA 2 PUERTA 2 city: BARCELONA postcode: 8025 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (BARCELONA)	coordinator	50˙000.00

Map

Project objective

Global food waste is estimated at 33% (€25B/yr) during storage, processing & transportation. At InstaGreen our goal is to bring the point of production back to the point of consumption, shorten the supply chain & drastically reduce the carbon footprint by reducing the resources used & waste produced in the growing, processing & transportation of produce. We developed a proprietary food-on-demand service, initially targeting high end restaurants. After extensive research & development we created a scalable growing system using aeroponic technology & currently have a second generation prototype of the InstaGreen system (InstaGrow unit & GrowCartridges) at TRL6. Our business model focuses on the service rather than the product: we grow the leafy greens in centralised urban locations, once the greens are ready we deliver the living plants to the client’s premises, where the cartridge is placed in our InstaGrow unit. The greens are ready for consumption without the need for cleaning & can be harvested whenever as needed. Our primary goals for the SMEI are to confirm our market assumptions, perform an in-depth market analysis, confirm willingness to pay & develop a full feasibility study for European roll-out. Aeroponics is a new technology that is only recently starting to reach the market. We are initially targeting a niche market: High end restaurants with chefs that are interested in ecologically responsible, high quality organic food. After creating a critical mass in B2B market, we can start a B2C offering. This strategy has been validated by Ogilvy & Mather. We will target big cities that have a strong food culture as well as those that are in climates that make it difficult to have fresh produce year round. As it is a food-on-demand-service, food is supplied on a subscription basis. The InstaGrow unit is leased 20€/mo, the GrowCartridges are sold for 15€/2 new cartridge. This ensures steady/recurring revenues. We predict an income 9.302.475 € by 2022.

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Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "INSTAGREEN" are provided by the European Opendata Portal: CORDIS opendata.