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InstaGreen

Bringing Local and Sustainable Produce Back to the City

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 InstaGreen project word cloud

Explore the words cloud of the InstaGreen project. It provides you a very rough idea of what is the project "InstaGreen" about.

food    steady    urban    2022    quality    strategy    client    perform    leased    confirm    big    demand    recurring    smei    b2b    back    service    plants    living    feasibility    mo    whenever    culture    trl6    reduce    model    premises    cartridge    assumptions    ready    33    shorten    restaurants    reducing    chefs    cleaning    supplied    climates    instagrow    created    scalable    business    subscription    centralised    critical    leafy    global    primary    organic    starting    grow    roll    cities    transportation    aeroponics    475    instagreen    greens    prototype    ensures    chain    placed    income    initially    waste    start    locations    round    storage    supply    aeroponic    once    15    harvested    goals    drastically    pay    carbon    basis    generation    25b    sold    ogilvy    consumption    point    difficult    market    b2c    full    revenues    willingness    validated    fresh    mather    proprietary    footprint    ecologically    responsible    niche    302    extensive    predict    mass    growcartridges   

Project "InstaGreen" data sheet

The following table provides information about the project.

Coordinator		 INSTAGREEN SL 

Organization address
address: CALLE SECRETARI COLOMA 26 PLANTA 2 PUERTA 2
city: BARCELONA
postcode: 8025
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://instagreen.eu/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
2. H2020-EU.3.2. (SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    INSTAGREEN SL ES (BARCELONA) coordinator 50˙000.00

Map

 Project objective

Global food waste is estimated at 33% (€25B/yr) during storage, processing & transportation. At InstaGreen our goal is to bring the point of production back to the point of consumption, shorten the supply chain & drastically reduce the carbon footprint by reducing the resources used & waste produced in the growing, processing & transportation of produce. We developed a proprietary food-on-demand service, initially targeting high end restaurants. After extensive research & development we created a scalable growing system using aeroponic technology & currently have a second generation prototype of the InstaGreen system (InstaGrow unit & GrowCartridges) at TRL6. Our business model focuses on the service rather than the product: we grow the leafy greens in centralised urban locations, once the greens are ready we deliver the living plants to the client’s premises, where the cartridge is placed in our InstaGrow unit. The greens are ready for consumption without the need for cleaning & can be harvested whenever as needed. Our primary goals for the SMEI are to confirm our market assumptions, perform an in-depth market analysis, confirm willingness to pay & develop a full feasibility study for European roll-out. Aeroponics is a new technology that is only recently starting to reach the market. We are initially targeting a niche market: High end restaurants with chefs that are interested in ecologically responsible, high quality organic food. After creating a critical mass in B2B market, we can start a B2C offering. This strategy has been validated by Ogilvy & Mather. We will target big cities that have a strong food culture as well as those that are in climates that make it difficult to have fresh produce year round. As it is a food-on-demand-service, food is supplied on a subscription basis. The InstaGrow unit is leased 20€/mo, the GrowCartridges are sold for 15€/2 new cartridge. This ensures steady/recurring revenues. We predict an income 9.302.475 € by 2022.

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The information about "INSTAGREEN" are provided by the European Opendata Portal: CORDIS opendata.

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