Opendata, web and dolomites


Bringing Local and Sustainable Produce Back to the City

Total Cost €


EC-Contrib. €






 InstaGreen project word cloud

Explore the words cloud of the InstaGreen project. It provides you a very rough idea of what is the project "InstaGreen" about.

mass    whenever    b2c    ready    food    initially    generation    predict    ecologically    chefs    15    25b    roll    round    created    urban    responsible    growcartridges    big    cities    supply    premises    grow    scalable    fresh    assumptions    302    niche    drastically    placed    shorten    footprint    client    33    aeroponics    carbon    critical    reduce    strategy    leased    pay    business    validated    b2b    willingness    difficult    climates    trl6    ogilvy    quality    back    goals    supplied    instagrow    harvested    smei    culture    organic    cartridge    confirm    living    recurring    instagreen    steady    waste    prototype    proprietary    reducing    perform    model    extensive    revenues    primary    income    aeroponic    restaurants    chain    475    demand    point    leafy    once    2022    sold    storage    locations    global    start    consumption    full    centralised    mather    ensures    market    feasibility    starting    transportation    cleaning    basis    subscription    mo    plants    greens    service   

Project "InstaGreen" data sheet

The following table provides information about the project.


Organization address
postcode: 8025
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
2. H2020-EU.3.2. (SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    INSTAGREEN SL ES (BARCELONA) coordinator 50˙000.00


 Project objective

Global food waste is estimated at 33% (€25B/yr) during storage, processing & transportation. At InstaGreen our goal is to bring the point of production back to the point of consumption, shorten the supply chain & drastically reduce the carbon footprint by reducing the resources used & waste produced in the growing, processing & transportation of produce. We developed a proprietary food-on-demand service, initially targeting high end restaurants. After extensive research & development we created a scalable growing system using aeroponic technology & currently have a second generation prototype of the InstaGreen system (InstaGrow unit & GrowCartridges) at TRL6. Our business model focuses on the service rather than the product: we grow the leafy greens in centralised urban locations, once the greens are ready we deliver the living plants to the client’s premises, where the cartridge is placed in our InstaGrow unit. The greens are ready for consumption without the need for cleaning & can be harvested whenever as needed. Our primary goals for the SMEI are to confirm our market assumptions, perform an in-depth market analysis, confirm willingness to pay & develop a full feasibility study for European roll-out. Aeroponics is a new technology that is only recently starting to reach the market. We are initially targeting a niche market: High end restaurants with chefs that are interested in ecologically responsible, high quality organic food. After creating a critical mass in B2B market, we can start a B2C offering. This strategy has been validated by Ogilvy & Mather. We will target big cities that have a strong food culture as well as those that are in climates that make it difficult to have fresh produce year round. As it is a food-on-demand-service, food is supplied on a subscription basis. The InstaGrow unit is leased 20€/mo, the GrowCartridges are sold for 15€/2 new cartridge. This ensures steady/recurring revenues. We predict an income 9.302.475 € by 2022.

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The information about "INSTAGREEN" are provided by the European Opendata Portal: CORDIS opendata.

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