Opendata, web and dolomites


MAGELLAN. The World, Your Playground!

Total Cost €


EC-Contrib. €






 MAGELLAN project word cloud

Explore the words cloud of the MAGELLAN project. It provides you a very rough idea of what is the project "MAGELLAN" about.

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Project "MAGELLAN" data sheet

The following table provides information about the project.


Organization address
city: LONDON
postcode: EC2N 1PB

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 2˙526˙250 €
 EC max contribution 1˙733˙375 € (69%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2. (PRIORITY 'Industrial leadership')
 Code Call H2020-FTIPilot-2015-1
 Funding Scheme IA
 Starting year 2016
 Duration (year-month-day) from 2016-06-01   to  2018-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    EXUS SOFTWARE LTD UK (LONDON) coordinator 616˙875.00
2    DIGINEXT FR (AIX EN PROVENCE) participant 662˙375.00
3    SAS INCONITO FR (TOULOUSE) participant 255˙500.00
4    GLOBAZ, S.A. PT (OLIVEIRA DE AZEMEIS) participant 198˙625.00


 Project objective

Next-generation location-based experiences (LBEs) will involve multiple participants in mixed realities taking place in the real world, evolving according to a non-linear interactive scenario, and involving multiple users collaborating or competing. They will take multiple forms ranging from informative, educational and entertaining in multiple domains such as cultural heritage, tourism, transport, education, lifestyle etc. They are set to be the next big thing in IT as indicated by the millions of dollars invested by the likes of Google, Amazon, Facebook and Apple in the development of such experiences (e.g. Ingress) or the acquisition of start-ups (e.g. Magic Leap). Some roadblocks however slow down their advent. The complexity and cost of their development, requires a combination of high expertise in multiple domains (e.g. software development, networking, geo-positioning, simulation, user interfaces). MAGELLAN redefines LBEs on mobile devices worldwide, by leveraging a codeless platform for the rapid and cost-effective creation and promotion of LBEs/games, harnessing a global ecosystem of authors. By removing inherent barriers, MAGELLAN aims at tapping at the unlocked value residing within the creativity of people and organizations alike. MAGELLAN is a 24-month activity, leading to a market-ready product and a new business entity to drive the adoption and scale-up of the platform and the value propositions stemming from that. Based on the excellent outputs of the MAGELLAN FP7 Project and their long-standing partnership, the two main industrial applicants (EXUS, DXT) will drive the platform towards commercialization. A partnership has been established with LOBA and INCONITO, two esteemed marketing and business strategy companies, to complement the effort with the necessary skills that will help drive adoption. The funding requested will support the first steps towards commercialization until the business becomes self-sustainable (even at marginal profits).


List of deliverables.
Ecosystem & Early Adoption Report v.1 Documents, reports 2019-04-04 17:35:01
Marketing Report v.2 Documents, reports 2019-04-04 17:35:08
User Feedback Report v.3 Documents, reports 2019-04-04 17:35:05
Ecosystem & Early Adoption Report v.2 Documents, reports 2019-04-10 09:23:36
User Feedback Report v.2 Documents, reports 2019-04-10 09:23:28
Marketing Report v.1 Documents, reports 2019-05-30 17:28:23
User Feedback Report v.1 Documents, reports 2019-05-30 17:28:25
Promotional Material & Branding Websites, patent fillings, videos etc. 2019-05-30 17:28:23

Take a look to the deliverables list in detail:  detailed list of MAGELLAN deliverables.

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The information about "MAGELLAN" are provided by the European Opendata Portal: CORDIS opendata.

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