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Media Warfare and the Discourse of Islamic Revival: The Case of the Islamic State (IS)

Total Cost €


EC-Contrib. €






 MWDIR project word cloud

Explore the words cloud of the MWDIR project. It provides you a very rough idea of what is the project "MWDIR" about.

dimensions    frames    foundational    ridden    conflict    imagined    career    modal    opportunity    myths    movement    levels    examine    frame    appropriate    patterns    security    youtube    worldwide    clips    published    media    visual    ensemble    takes    opening    attracts    islamic    unravelling    positions    world    ideological    propaganda    critical    chair    discourses    professorship    communication    corpus    rhetorical    solution    linguistics    employing    socio    struggle    reinforce    me    beleaguered    employed    english    thoughts    spirituality    content    ideologies    reworks    emancipation    suggests    influences    social    charged    academic    arabic    lecturer    movements    giving    senior    mission    fundamentalism    persuades    recruits    individuals    symbols    commentaries    interdisciplinary    religious    political    overlapping    discourse    sociolinguistics    feed    cultural    times    islamist    revival    brief    lies    video    dialectically    cda    context   

Project "MWDIR" data sheet

The following table provides information about the project.


Organization address
address: KINGS GATE
postcode: NE1 7RU

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 195˙454 €
 EC max contribution 195˙454 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2015
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2017
 Duration (year-month-day) from 2017-02-01   to  2019-01-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

This proposal seeks to better our understanding of how Islamist movements use Social Media to reinforce their discourses, ideologies and thoughts during times of conflict, i.e. ideological levels of struggle. In brief, this study takes as its mission the task of unravelling patterns of rhetorical propaganda employed by the Islamic State (IS) and how this movement attracts individuals from all over the world and influences security in Europe and the world. There are two overlapping discourses which dialectically feed into each other: those of religious revival and political emancipation. By means of these discourses, IS reworks foundational myths and traditional religious symbols to appropriate an imagined past in a highly charged political and conflict-ridden context as a part of the solution to its beleaguered spirituality.

This proposal suggests employing interdisciplinary methods: critical discourse analysis (CDA), Corpus Linguistics, visual content analysis and multi-modal analysis. This aims to examine discourse, content and visual frames. The sample is supposed to include all YouTube video clips published by IS and the commentaries associated with these clips in English and Arabic.

The importance of this project lies in understanding the socio-political and cultural-religious dimensions of the conflict and the ensemble of discourses that frame Islamic fundamentalism in general, and IS in particular, as well as how IS persuades recruits from the EU and worldwide. This project is significant in opening a new academic career path for me and in giving me an opportunity to apply for professorship/senior lecturer and chair positions in media and communication, sociolinguistics and discourse of Islamist movements in future.

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The information about "MWDIR" are provided by the European Opendata Portal: CORDIS opendata.

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