Opendata, web and dolomites


Competition and Regulation of Platform Markets

Total Cost €


EC-Contrib. €






 PLATFORM project word cloud

Explore the words cloud of the PLATFORM project. It provides you a very rough idea of what is the project "PLATFORM" about.

theory    intermediaries    clauses    purchase    plan    shipping    setting    competing    envisaged    coherence    contexts    matching    consumption    obvious    beginning    practicing    prices    sure    components    reducing    advertising    gains    understand    regulation    renewed    drip    practices    customization    advertisers    optimal    determinants    sales    platforms    payments    few    prohibiting    enabled    basic    pricing    basket    dripped    efficiency    equilibrium    disclosed    fees    surcharging    travel    variety    price    policies    platform    avoidable    competition    markets    whereby    customers    retailers    customized    intermediation    levels    building    eyeballs    mediated    despite    economic    missed    additional    firms    card    transaction    lower    envisions    search    blamed    prohibit    online    primarily    welfare    policy    last    qualitatively    incrementally    centralized    transactions    consumers    match    booking    outcomes    entire    inflating    buyer    airline   

Project "PLATFORM" data sheet

The following table provides information about the project.


Organization address
address: RUE MICHEL ANGE 3
city: PARIS
postcode: 75794

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 848˙750 €
 EC max contribution 848˙750 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2017-STG
 Funding Scheme ERC-STG
 Starting year 2018
 Duration (year-month-day) from 2018-05-01   to  2023-04-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

Despite the obvious efficiency gains generated by platform intermediation, the last few years have witnessed a renewed concern about its impact on consumer welfare. The pricing practices in platform markets raise a number of challenges to economic theory and competition policy, which I plan to address in this research project. Several components of the project are envisaged:

Drip Pricing and Missed Sales

Drip pricing is the practice, common among online retailers, of advertising a basic price at the beginning of the purchase process, following which additional fees, only avoidable at a cost to consumers, are then incrementally disclosed or 'dripped.' I propose a theory to understand the determinants of drip pricing and study optimal regulation in a variety of contexts (card surcharging, shipping and booking fees, airline travel, etc).

Intermediation Fees and Price Coherence

While reducing search and transaction costs, many intermediaries are blamed for inflating prices through high intermediation fees and price coherence clauses, which prohibit firms from practicing lower prices on transactions not mediated by the platform. This project envisions building a theory of price setting by intermediaries and price-coherence clauses, with applications to the regulation of competing payments methods and online search and booking platforms.

Many-to-Many Matching and the Welfare Effects of Customized Pricing

Advances in information technology enabled matching intermediaries (e.g., advertising exchanges) to achieve high levels of targeting (making sure advertisers primarily reach the eyeballs of potential customers) and price customization (whereby prices are buyer-specific and are based on the entire consumption basket of a buyer). The aim of this project is to assess how centralized match-making qualitatively affects equilibrium outcomes, and evaluate the welfare effects of policies prohibiting intermediaries from practicing customized pricing.

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The information about "PLATFORM" are provided by the European Opendata Portal: CORDIS opendata.

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