EU H2020 Project "PAYLEAD (Smart Loyalty Program: Using Data Science to Inspire the Next Purchase)": description, partecipants, costs and EC-fundings

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PayLead project word cloud

Explore the words cloud of the PayLead project. It provides you a very rough idea of what is the project "PayLead" about.

prepared programs linear propensity model checking french commercial merchant stakeholders habits accurately speed payment personalized europe party sme 2016 smart platform accessible flow cross patterns critical 23m cards classifiers sources bank bnp coupon principles reg data decision performance big learning transaction 13m 2023 fragmented consolidation solution recommandations relevance histories accuracy engine centric limited paylead spend mass ebitda market bidding finalized nature offers purchase ready linked loyalty revenue machine first external precise paribas card prediction algorithms ing alo insurance create collected competitive clo off valuable source credit historic customers profiling marketing promotional groupama owners merchants tech intelligence deploying payments basis basic validated legitimize strategy founded group solutions customer scaling debit

Project "PayLead" data sheet

The following table provides information about the project.

Coordinator	PAYLEAD Organization address address: 24 COURS DU MARÉCHAL FOCH city: BORDEAUX postcode: 33000 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	France [FR]
Project website	http://www.paylead.fr
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-06-01 to 2019-09-30

#	participants	country	role	EC contrib. [€]
1	PAYLEAD	FR (BORDEAUX)	coordinator	50˙000.00

PAYLEAD

FR (BORDEAUX)

coordinator

50˙000.00

Project objective

Credit and debit card transaction histories are a valuable source of information about their owners’ purchase patterns. This information can be used to accurately address promotional offers, called Card Linked Offers (CLO). Today, CLO performance is limited due to the nature of accessible information from credit cards: it is often fragmented and and is not customer-centric as it does not take into account habits / historic of purchase to develop personalized recommandations. It is basic coupon with no intelligence. PayLead is a French SME founded in 2016 developing a new approach - called Account-Linked Offer (ALO®) - that allows all transaction data to be collected, not only bank card payments. ALO is based on cross-checking transaction data with several external sources making it possible to improve prediction relevance and accuracy. This allows us to create smart loyalty programs based on precise patterns of spend propensity. The bidding of offers is based on profiling and targeting resulting from customer payment flow analysis at both the bank level and external partners (merchants, third-party solutions). Profiling is done on the basis of big data principles through machine learning algorithms and non-linear classifiers. The first commercial partnerships have been finalized to allow speed, critical mass of customers, users and partners in order to legitimize the offer in a very competitive market in terms of marketing and loyalty solution. We have validated our model, developing a profiling and decision-making engine for merchant based on machine learning, and we prepared us for scaling. We have built our tech platform and we are now ready to take off through the consolidation of stakeholders. We are currently deploying our solution with a major bank (BNP Paribas) and a major insurance group (Groupama). In 2023 we expect the have €23M of revenue and €13M of EBITDA. This phase I project will support further the development of our go-to-market strategy in Europe

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The information about "PAYLEAD" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.3.;H2020-EU.2.3.;H2020-EU.2.1.)