Opendata, web and dolomites


Utility and Usership in Virtual Museums of Contemporary Art

Total Cost €


EC-Contrib. €






 UViMCA project word cloud

Explore the words cloud of the UViMCA project. It provides you a very rough idea of what is the project "UViMCA" about.

spinoff    media    confirmation    framework    cultural    mode    cross    neuroaesthetics    personalized    usership    content    prototype    dynamic    ics    function    final    reception    democracy    contexts    ground    fellowship    practices    concordia    technologies    post    theories    lab    model    university    specifications    subsequent    human    sustain    xr    engage    philosophy    bespoke    oramavr    academia    designed    museums    productive    breaking    affordances    secondment    creation    socially    forth    digital    viability    innovation    initially    innate    era    found    correlated    justice    devise    yield    methodology    efficacy    bias    virtual    vimca    public    action    modes    critically    extended    participation    innovative    ultimately    initial    models    startup    consistent    artistic    interface    contemporary    constitute    truth    engaged    interdisciplinary    milieux    conceptual    roadmap    coming    curatorial    social    co    theory    practical    industry    referencing    utility    computer   

Project "UViMCA" data sheet

The following table provides information about the project.


Organization address
address: N PLASTIRA STR 100
postcode: 70013

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Greece [EL]
 Total cost 164˙558 €
 EC max contribution 164˙558 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2019
 Funding Scheme MSCA-IF-GF
 Starting year 2020
 Duration (year-month-day) from 2020-09-14   to  2022-09-13


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

This research proposal aims to address Utility (i.e., social function) and Usership in Virtual Museums of Contemporary Art [ViMCA]. Its objectives are to establish a ground-breaking analysis and conceptual framework for ViMCA, and to determine correlated modes of implementation designed to sustain social justice through cultural innovation. In its initial out-going phase at Concordia University’s Milieux Institute for research-creation, this action will determine ViMCA’s social efficacy through an interdisciplinary methodology investigating different curatorial approaches, theories of contemporary art reception (emerging from neuroaesthetics, philosophy and art theory), as well as socially-engaged artistic practices, and cross-referencing them with the novel affordances provided by XR–Extended Reality technologies. In the subsequent in-coming phase of this action at ICS-FORTH’s Human Computer Lab, research will focus on usership and design in order to establish consistent modes of implementation. This next research phase will initially devise a bespoke mode of user-generated content creation for ViMCA, derived and adapted from co-productive models of public participation found in socially engaged art, new media and museums 3.0. Second, it will establish a dynamic, personalized user interface model adapted to contemporary art contexts that will critically engage users while challenging innate confirmation bias. The results of this overall research will constitute a roadmap for future digital applications designed to support and enhance the role of contemporary art institutions in fostering democracy and social justice in today’s post-truth era. In order to demonstrate the practical viability of these research results, work on this action will ultimately yield the design specifications for an innovative ViMCA prototype application, developed during the fellowship’s final secondment phase at the academia-to-industry spinoff startup ORamaVR.

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The information about "UVIMCA" are provided by the European Opendata Portal: CORDIS opendata.

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