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"Beyond ""the West"" and ""the East"": Occidentalism, Orientalism, and Self-Orientalism in Italy-Japan Relations"

Coordinatore	UNIVERSITA CA' FOSCARI VENEZIA    more  Organization address address: DORSODURO 3246 city: VENEZIA postcode: 30123 contact info Titolo: Ms. Nome: Francesca Cognome: Rossi Email: send email Telefono: +39 041 2349511 Fax: +39 041 2349521
Nazionalità Coordinatore	Italy [IT]
Totale costo	244˙575 €
EC contributo	244˙575 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2010-IIF
Funding Scheme	MC-IIF
Anno di inizio	2011
Periodo (anno-mese-giorno)	2011-08-05   -   2013-08-04

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	UNIVERSITA CA' FOSCARI VENEZIA  Organization address address: DORSODURO 3246 city: VENEZIA postcode: 30123 contact info Titolo: Ms. Nome: Francesca Cognome: Rossi Email: send email Telefono: +39 041 2349511 Fax: +39 041 2349521	IT (VENEZIA)	coordinator	244˙575.00

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 Obiettivo del progetto (Objective)

'Since the 1990s, Japan has become the most popular “eastern” country in Italy, while, on the other hand, Italy has turned into the most attractive “western” country in Japan, especially among women and youth. This research project will investigate the reasons of this reciprocal popularity by focusing on mutual discourses and practices regarding “Japan” and “the East” in Italy, and regarding “Italy” and the “West” in Japan, respectively. It will analyse the most influential intersections of Japan-Italy relations from the late nineteenth century to the present, in relation to issues of national/regional/global identity, culture, and power. In order to map the imagined geography of “Japan“ and “Italy“ as seen from both sides, historical investigation will be conducted on the genealogy (1860s-1890s), climax (1930s-1940s), and maturation (1960s-1980s) of modern Italy-Japan relations. This will be followed by an ethnographic investigation of the social practices involved in the present popularity of “J-culture“ (animation, comics, videogames) in Italy, and of the “Italy boom“ (food, fashion, life-style) in Japan. Particular attention will be paid to the renegotiation between new transcultural identity processes on the local level and institutionalised nation-branding of the “Cool Japan“ and of the “Made in Italy” in the globalised market. The inter-disciplinary perspective adopted by this study is aimed at contributing to critical enquiry into the notions of “the West” (Occidentalism) and of “the East” (Orientalism). It will focus on the interrelational, intersectional, and complicit dynamics of mutual perceptions seen in Italy-Japan relations. The final scope is to elaborate an interrelational theory of Occidentalism, Orientalism, and Self-Orientalism, as well as to attest the reproduction or dismissal of its hegemonic relevance, in accordance to the transnational imperatives induced by present regionalism in Europe/Asia and globalization in the world.'