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REDSTEM

Development of a new plant variety for the Asian market

Total Cost €

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EC-Contrib. €

0

Partnership

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 REDSTEM project word cloud

Explore the words cloud of the REDSTEM project. It provides you a very rough idea of what is the project "REDSTEM" about.

successfully    grow    genetic    indoor    green    auspicious    palm    lhi    cool    erc    requiring    office    restrictions    climatic    ipr    wild    howe    asia    registration    protect    industries    mutant    experiments    darwin    grant    links    market    households    stemmed    worth    alone    tasman    dark    tackle    disentangle    underpinning    plants    lord    strengthen    colour    world    public    biological    kentia    12km2    innumerable    species    expeditions    varieties    crop    bright    euros    parallel    private    palms    humidity    island    light    ornamental    immense    forsteriana    venues    exported    community    crops    business    sea    mystery    seven    ecosystem    plan    outdoors    contrasts    items    horticulture    discovered    had    tropical    temperatures    found    horticultural    position    stakeholders    instead    kentias    industry    temperature    million    dutch    howea    mysteries    conduct    plant    red    variety    middle    tremendous    stem    houseplants    strategy    limited    building    commercialisation    model    sold    hardy    colouration    decorative    hence    traded   

Project "REDSTEM" data sheet

The following table provides information about the project.

Coordinator
IMPERIAL COLLEGE OF SCIENCE TECHNOLOGY AND MEDICINE 

Organization address
address: SOUTH KENSINGTON CAMPUS EXHIBITION ROAD
city: LONDON
postcode: SW7 2AZ
website: http://www.imperial.ac.uk/

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 148˙307 €
 EC max contribution 148˙307 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2014-PoC
 Funding Scheme ERC-POC
 Starting year 2015
 Duration (year-month-day) from 2015-03-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    IMPERIAL COLLEGE OF SCIENCE TECHNOLOGY AND MEDICINE UK (LONDON) coordinator 148˙307.00

Map

 Project objective

Palms are some of the most successfully traded plants, with numerous species sold for indoor, outdoors and as crops. The kentia palm (Howea forsteriana), is one of the most widely exported houseplants in the world and is worth over seven million euros per year in the Dutch horticultural industry alone. Wild kentias are only found on a 12km2 island in the middle of the Tasman Sea, Lord Howe Island (LHI). LHI is a unique ecosystem. It is the focus of the applicant's ERC Advanced Grant, who is using the kentia palms as a model to tackle 'Darwin's mystery of mysteries'. During our expeditions on LHI, we have also discovered a new mutant variety of the kentia palm: instead of having the typical dark green colouration, it has a bright red stem. Red-stemmed varieties of palms are known, but have had very limited commercialisation due to climatic restrictions: these palms are tropical species, requiring high humidity and temperature. In contrasts, kentias are very hardy and grow well under low light and cool temperatures, hence their immense success as decorative items across innumerable indoor public venues and households. In addition, red is an auspicious colour in Asia – and we know our new red kentia palm has tremendous horticulture potential. Building on our genetic research and experiments with these kentia palms, we propose to disentangle the biological underpinning of the red stem. In parallel, we will conduct a market research. Examining our IPR position and strategy, we will take the necessary steps to protect our variety, including its registration as Ornamental Crop to the Community Plant Variety Office. Finally, we will strengthen our links with various industries and private stakeholders to develop a business plan for commercialisation of red kentias

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The information about "REDSTEM" are provided by the European Opendata Portal: CORDIS opendata.

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