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REDSTEM

Development of a new plant variety for the Asian market

Total Cost €

0

EC-Contrib. €

0

Partnership

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 REDSTEM project word cloud

Explore the words cloud of the REDSTEM project. It provides you a very rough idea of what is the project "REDSTEM" about.

erc    traded    bright    colour    palm    wild    instead    position    private    tropical    euros    building    links    horticulture    exported    tasman    grow    howe    kentia    parallel    plants    stem    strengthen    temperatures    expeditions    conduct    mutant    households    mystery    outdoors    darwin    island    houseplants    model    industries    worth    light    climatic    kentias    crop    registration    lhi    genetic    howea    commercialisation    million    12km2    green    office    industry    stemmed    strategy    discovered    variety    tackle    biological    business    had    grant    contrasts    ecosystem    crops    underpinning    tremendous    world    horticultural    found    stakeholders    ornamental    protect    venues    varieties    items    experiments    hardy    sold    seven    indoor    successfully    dark    market    community    palms    asia    mysteries    humidity    temperature    forsteriana    plant    restrictions    hence    sea    disentangle    colouration    red    immense    lord    limited    middle    dutch    alone    plan    public    decorative    auspicious    ipr    species    innumerable    requiring    cool   

Project "REDSTEM" data sheet

The following table provides information about the project.

Coordinator
IMPERIAL COLLEGE OF SCIENCE TECHNOLOGY AND MEDICINE 

Organization address
address: SOUTH KENSINGTON CAMPUS EXHIBITION ROAD
city: LONDON
postcode: SW7 2AZ
website: http://www.imperial.ac.uk/

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 148˙307 €
 EC max contribution 148˙307 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2014-PoC
 Funding Scheme ERC-POC
 Starting year 2015
 Duration (year-month-day) from 2015-03-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    IMPERIAL COLLEGE OF SCIENCE TECHNOLOGY AND MEDICINE UK (LONDON) coordinator 148˙307.00

Map

 Project objective

Palms are some of the most successfully traded plants, with numerous species sold for indoor, outdoors and as crops. The kentia palm (Howea forsteriana), is one of the most widely exported houseplants in the world and is worth over seven million euros per year in the Dutch horticultural industry alone. Wild kentias are only found on a 12km2 island in the middle of the Tasman Sea, Lord Howe Island (LHI). LHI is a unique ecosystem. It is the focus of the applicant's ERC Advanced Grant, who is using the kentia palms as a model to tackle 'Darwin's mystery of mysteries'. During our expeditions on LHI, we have also discovered a new mutant variety of the kentia palm: instead of having the typical dark green colouration, it has a bright red stem. Red-stemmed varieties of palms are known, but have had very limited commercialisation due to climatic restrictions: these palms are tropical species, requiring high humidity and temperature. In contrasts, kentias are very hardy and grow well under low light and cool temperatures, hence their immense success as decorative items across innumerable indoor public venues and households. In addition, red is an auspicious colour in Asia – and we know our new red kentia palm has tremendous horticulture potential. Building on our genetic research and experiments with these kentia palms, we propose to disentangle the biological underpinning of the red stem. In parallel, we will conduct a market research. Examining our IPR position and strategy, we will take the necessary steps to protect our variety, including its registration as Ornamental Crop to the Community Plant Variety Office. Finally, we will strengthen our links with various industries and private stakeholders to develop a business plan for commercialisation of red kentias

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The information about "REDSTEM" are provided by the European Opendata Portal: CORDIS opendata.

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