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REDSTEM

Development of a new plant variety for the Asian market

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 REDSTEM project word cloud

Explore the words cloud of the REDSTEM project. It provides you a very rough idea of what is the project "REDSTEM" about.

ecosystem    mystery    kentias    mutant    commercialisation    houseplants    immense    erc    protect    had    worth    underpinning    dark    genetic    strategy    seven    island    colouration    darwin    stem    variety    parallel    outdoors    tasman    howe    market    stemmed    strengthen    venues    households    items    red    temperatures    mysteries    business    conduct    palms    lhi    experiments    registration    howea    innumerable    stakeholders    humidity    alone    species    cool    contrasts    wild    million    industry    palm    varieties    expeditions    tropical    sea    position    grant    instead    plant    dutch    decorative    temperature    plants    forsteriana    horticultural    community    indoor    requiring    horticulture    climatic    grow    auspicious    sold    successfully    tackle    disentangle    limited    biological    crop    office    lord    euros    world    asia    middle    plan    hence    exported    building    kentia    restrictions    bright    found    discovered    traded    colour    links    hardy    green    ipr    tremendous    private    ornamental    model    12km2    public    crops    light    industries   

Project "REDSTEM" data sheet

The following table provides information about the project.

Coordinator
IMPERIAL COLLEGE OF SCIENCE TECHNOLOGY AND MEDICINE 

Organization address
address: SOUTH KENSINGTON CAMPUS EXHIBITION ROAD
city: LONDON
postcode: SW7 2AZ
website: http://www.imperial.ac.uk/

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 148˙307 €
 EC max contribution 148˙307 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2014-PoC
 Funding Scheme ERC-POC
 Starting year 2015
 Duration (year-month-day) from 2015-03-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    IMPERIAL COLLEGE OF SCIENCE TECHNOLOGY AND MEDICINE UK (LONDON) coordinator 148˙307.00

Map

 Project objective

Palms are some of the most successfully traded plants, with numerous species sold for indoor, outdoors and as crops. The kentia palm (Howea forsteriana), is one of the most widely exported houseplants in the world and is worth over seven million euros per year in the Dutch horticultural industry alone. Wild kentias are only found on a 12km2 island in the middle of the Tasman Sea, Lord Howe Island (LHI). LHI is a unique ecosystem. It is the focus of the applicant's ERC Advanced Grant, who is using the kentia palms as a model to tackle 'Darwin's mystery of mysteries'. During our expeditions on LHI, we have also discovered a new mutant variety of the kentia palm: instead of having the typical dark green colouration, it has a bright red stem. Red-stemmed varieties of palms are known, but have had very limited commercialisation due to climatic restrictions: these palms are tropical species, requiring high humidity and temperature. In contrasts, kentias are very hardy and grow well under low light and cool temperatures, hence their immense success as decorative items across innumerable indoor public venues and households. In addition, red is an auspicious colour in Asia – and we know our new red kentia palm has tremendous horticulture potential. Building on our genetic research and experiments with these kentia palms, we propose to disentangle the biological underpinning of the red stem. In parallel, we will conduct a market research. Examining our IPR position and strategy, we will take the necessary steps to protect our variety, including its registration as Ornamental Crop to the Community Plant Variety Office. Finally, we will strengthen our links with various industries and private stakeholders to develop a business plan for commercialisation of red kentias

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The information about "REDSTEM" are provided by the European Opendata Portal: CORDIS opendata.

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