Opendata, web and dolomites



Total Cost €


EC-Contrib. €






Project "ZombiApp" data sheet

The following table provides information about the project.

BIKO2 2006 S.L. 

Organization address
address: Calle E5, 1ºC. Polígono Mutilva Baja
city: Mutilva Baja
postcode: 31192
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-02-01   to  2015-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BIKO2 2006 S.L. ES (Mutilva Baja) coordinator 50˙000.00


 Project objective

The emerging game app mobile market has shown great economy potential. However, revenues are highly concentrated. At the top end of the revenue scale there are just 1.6% of developers, while 57% of app games are below the ‘app poverty line’ due to two main problems: 1) Developers find difficulties for getting their new apps noticed. App developers believe that marketing is necessary for success, but small developers such as SMEs, entrepreneurs and independent developers cannot afford or take advantage of current marketing tools. 2) Obtaining user downloads is no longer enough in order to build a great business with mobile apps. The most successful game apps are free-to-play, monetising a tiny fraction of their audience via consumable in-app purchases. A recent study shows that, in average, developers invest €139 in marketing for each €100 they earn.

Thus, user attraction can be easily but costly boosted by current approaches but user retention and optimizing revenues per user to support apps with freemium strategies is still an on-going issue. BIKO intends to offer a disruptive game apps marketing tool, the ZombiApp service, with a twofold innovative approach: 1) Automated assessment of users interaction for marketing recommendations. 2) User profiling/segmentation for cross-promotion focused on user engagement, IAPs monetization strategy and user expenditure behaviour.

The service will redirect users within the network to indicated games in timely moments taking into account its monetization potential in the current app (the likelihood of these user still spending money on it) and the estimated exhaustion points of the app (when users tend to uninstall the game).

Moreover, BIKO proposes a disruptive business model based on a shared revenue approach easing the access to app promotion tools to small developers.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ZOMBIAPP" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "ZOMBIAPP" are provided by the European Opendata Portal: CORDIS opendata.

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