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Opendata, web and dolomites

ZombiApp

RESURRECT YOUR ZOMBIAPP. OR ARE YOU JUST GOING TO LET IT DIE?

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

ZombiApp project word cloud

Explore the words cloud of the ZombiApp project. It provides you a very rough idea of what is the project "ZombiApp" about.

innovative intends recommendations expenditure freemium marketing disruptive biko monetization automated smes invest indicated segmentation strategy small twofold 57 economy audience tiny iaps shown 6 advantage costly network engagement service spending entrepreneurs business believe games model interaction afford exhaustion monetising mobile 139 purchases easily profiling proposes line zombiapp downloads tend revenue app poverty issue apps moments difficulties cross optimizing obtaining strategies easing retention noticed shared independent below consumable tools shows game boosted developers revenues tool money redirect points earn successful promotion market play attraction concentrated uninstall fraction free longer

Project "ZombiApp" data sheet

The following table provides information about the project.

Coordinator	BIKO2 2006 S.L. Organization address address: Calle E5, 1ºC. Polígono Mutilva Baja city: Mutilva Baja postcode: 31192 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://www.zombielib.com/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2014
Funding Scheme	SME-1
Starting year	2015
Duration (year-month-day)	from 2015-02-01 to 2015-07-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	BIKO2 2006 S.L. BIKO2 2006 S.L. Organization address address: Calle E5, 1ºC. Polígono Mutilva Baja city: Mutilva Baja postcode: 31192 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (Mutilva Baja)	coordinator	50˙000.00

Map

Project objective

The emerging game app mobile market has shown great economy potential. However, revenues are highly concentrated. At the top end of the revenue scale there are just 1.6% of developers, while 57% of app games are below the ‘app poverty line’ due to two main problems: 1) Developers find difficulties for getting their new apps noticed. App developers believe that marketing is necessary for success, but small developers such as SMEs, entrepreneurs and independent developers cannot afford or take advantage of current marketing tools. 2) Obtaining user downloads is no longer enough in order to build a great business with mobile apps. The most successful game apps are free-to-play, monetising a tiny fraction of their audience via consumable in-app purchases. A recent study shows that, in average, developers invest €139 in marketing for each €100 they earn.

Thus, user attraction can be easily but costly boosted by current approaches but user retention and optimizing revenues per user to support apps with freemium strategies is still an on-going issue. BIKO intends to offer a disruptive game apps marketing tool, the ZombiApp service, with a twofold innovative approach: 1) Automated assessment of users interaction for marketing recommendations. 2) User profiling/segmentation for cross-promotion focused on user engagement, IAPs monetization strategy and user expenditure behaviour.

The service will redirect users within the network to indicated games in timely moments taking into account its monetization potential in the current app (the likelihood of these user still spending money on it) and the estimated exhaustion points of the app (when users tend to uninstall the game).

Moreover, BIKO proposes a disruptive business model based on a shared revenue approach easing the access to app promotion tools to small developers.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ZOMBIAPP" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "ZOMBIAPP" are provided by the European Opendata Portal: CORDIS opendata.