Explore the words cloud of the Pepe-prod project. It provides you a very rough idea of what is the project "Pepe-prod" about.
The following table provides information about the project.
THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD
|Coordinator Country||United Kingdom [UK]|
|Total cost||135˙776 €|
|EC max contribution||135˙776 € (100%)|
1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
|Duration (year-month-day)||from 2015-07-01 to 2016-12-31|
Take a look of project's partnership.
|1||THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD||UK (OXFORD)||coordinator||135˙776.00|
The project will take a new technique devised in my ERC Advanced Investigator grant that measures implicit social biases in perception and applies it to the fields of sales and marketing. These fields have previously been reliant on paper-and-pencil tests which have a variety of problems including the faking of responses and vulnerability to demand characteristics. I have generated proof-of-principle evidence that my novel, tablet based measures of bias can be adapted to (i) measure product preference, (ii) predict the likelihood of an individual being persuaded to buy a product, and (iii) modify product value through self-association. In my PoC grant I will carry out field testing of the new products to ensure that they are practical in the real-world, do link and predict real-world purchasing behaviour ,and are perceived as useful by users. Commercially viable forms of the tablet-based tests will be developed and evaluated for robust and efficient behavioural measurement and reporting in the field.
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The information about "PEPE-PROD" are provided by the European Opendata Portal: CORDIS opendata.