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STILAVIA SIGNED

Disruptive On-line Stylist Engine

Total Cost €

0

EC-Contrib. €

0

Partnership

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 STILAVIA project word cloud

Explore the words cloud of the STILAVIA project. It provides you a very rough idea of what is the project "STILAVIA" about.

size    receive    colour    retailer    launch    chosen    algorithms    items    platform    clothing    purchases    line   

Project "STILAVIA" data sheet

The following table provides information about the project.

Coordinator
VALUE AGENTS SL 

Organization address
address: CALLE TENOR VINAS 45 CASA I
city: TEIA
postcode: 08329
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme /SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    VALUE AGENTS SL ES (TEIA) coordinator 50˙000.00

Mappa

 Project objective

STILAVIA is a new disruptive e-commerce platform that intends to provide on-line fashion shoppers with a totally new buying experience. Using our newly developed proprietary set of algorithms users will receive styling recommendations of specific clothing items based on their particular aspirations (to look thinner or taller; to emphasise breasts, shoulders, hips; to match the colour of clothing with the colour of the eyes or hair). This approach goes far beyond the usual on-line shopping procedure, which merely involves performing filtered searches in a previously selected retailer or offer aggregator, making the selection of the desired item based on pictures and written descriptions, and hoping that the size chosen will indeed fit. The consequence is that around 40% of purchases have some degree of dissatisfaction, either because the size was not correct or, mostly, because the piece of clothing does not meet the user expectations once worn. As a result 25% of the purchases are returned, with the retailer assuming the delivery expenses. The recommended items will be chosen among those on the databases provided by our strategic partners, major on-line retailers such as Zalando and Yoox, with whom we already signed B2B agreements. Our platform will help them to receive new costumers that will make satisfactory and definitive purchases, whereas we will receive a commission for each one of these transactions. In this SME Instrument Phase 1 we will launch a beta version of the platform in Spain (June 2015), and we will test it and improve it using the feedback of 300 users. In parallel, we will investigate the European market in order to adjust the algorithms to country-specific requirements, and with an eventual Phase 2 (which will include marketing activities) we will get ready for a global launch in 2017.

 Work performed, outcomes and results:  advancements report(s) 

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The information about "STILAVIA" are provided by the European Opendata Portal: CORDIS opendata.

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