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STILAVIA

Disruptive On-line Stylist Engine

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 STILAVIA project word cloud

Explore the words cloud of the STILAVIA project. It provides you a very rough idea of what is the project "STILAVIA" about.

pictures    shoulders    platform    purchases    ready    it    chosen    expectations    emphasise    performing    receive    proprietary    version    hoping    buying    desired    procedure    b2b    25    recommended    transactions    consequence    newly    size    mostly    whereas    stilavia    styling    retailers    shopping    300    intends    yoox    retailer    signed    taller    databases    meet    agreements    disruptive    beta    either    satisfactory    eyes    country    previously    definitive    clothing    dissatisfaction    colour    launch    sme    breasts    instrument    spain    commerce    40    eventual    whom    hair    global    match    costumers    items    searches    shoppers    aspirations    returned    piece    thinner    fashion    feedback    degree    2015    2017    strategic    item    recommendations    written    once    marketing    totally    correct    descriptions    hips    merely    adjust    june    assuming    market    expenses    filtered    line    aggregator    algorithms    usual    parallel    fit    zalando    worn    look    goes   

Project "STILAVIA" data sheet

The following table provides information about the project.

Coordinator
VALUE AGENTS SL 

Organization address
address: CALLE TENOR VINAS 45 CASA I
city: TEIA
postcode: 8329
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://www.stilavia.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    VALUE AGENTS SL ES (TEIA) coordinator 50˙000.00

Map

 Project objective

STILAVIA is a new disruptive e-commerce platform that intends to provide on-line fashion shoppers with a totally new buying experience. Using our newly developed proprietary set of algorithms users will receive styling recommendations of specific clothing items based on their particular aspirations (to look thinner or taller; to emphasise breasts, shoulders, hips; to match the colour of clothing with the colour of the eyes or hair). This approach goes far beyond the usual on-line shopping procedure, which merely involves performing filtered searches in a previously selected retailer or offer aggregator, making the selection of the desired item based on pictures and written descriptions, and hoping that the size chosen will indeed fit. The consequence is that around 40% of purchases have some degree of dissatisfaction, either because the size was not correct or, mostly, because the piece of clothing does not meet the user expectations once worn. As a result 25% of the purchases are returned, with the retailer assuming the delivery expenses. The recommended items will be chosen among those on the databases provided by our strategic partners, major on-line retailers such as Zalando and Yoox, with whom we already signed B2B agreements. Our platform will help them to receive new costumers that will make satisfactory and definitive purchases, whereas we will receive a commission for each one of these transactions. In this SME Instrument Phase 1 we will launch a beta version of the platform in Spain (June 2015), and we will test it and improve it using the feedback of 300 users. In parallel, we will investigate the European market in order to adjust the algorithms to country-specific requirements, and with an eventual Phase 2 (which will include marketing activities) we will get ready for a global launch in 2017.

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The information about "STILAVIA" are provided by the European Opendata Portal: CORDIS opendata.

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