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STILAVIA

Disruptive On-line Stylist Engine

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 STILAVIA project word cloud

Explore the words cloud of the STILAVIA project. It provides you a very rough idea of what is the project "STILAVIA" about.

signed    items    dissatisfaction    feedback    descriptions    intends    retailers    purchases    item    piece    eventual    whom    aspirations    fashion    aggregator    searches    algorithms    returned    hoping    line    styling    pictures    stilavia    either    breasts    merely    definitive    disruptive    ready    emphasise    platform    totally    correct    it    global    zalando    taller    agreements    once    300    usual    databases    strategic    25    transactions    launch    performing    match    sme    look    version    fit    colour    clothing    2015    filtered    adjust    recommendations    consequence    marketing    written    country    newly    expectations    shoppers    expenses    receive    procedure    june    40    retailer    thinner    2017    market    satisfactory    costumers    hips    shopping    meet    instrument    whereas    mostly    goes    shoulders    proprietary    yoox    beta    buying    b2b    hair    parallel    desired    worn    eyes    commerce    chosen    size    previously    spain    assuming    recommended    degree   

Project "STILAVIA" data sheet

The following table provides information about the project.

Coordinator
VALUE AGENTS SL 

Organization address
address: CALLE TENOR VINAS 45 CASA I
city: TEIA
postcode: 8329
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://www.stilavia.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    VALUE AGENTS SL ES (TEIA) coordinator 50˙000.00

Map

 Project objective

STILAVIA is a new disruptive e-commerce platform that intends to provide on-line fashion shoppers with a totally new buying experience. Using our newly developed proprietary set of algorithms users will receive styling recommendations of specific clothing items based on their particular aspirations (to look thinner or taller; to emphasise breasts, shoulders, hips; to match the colour of clothing with the colour of the eyes or hair). This approach goes far beyond the usual on-line shopping procedure, which merely involves performing filtered searches in a previously selected retailer or offer aggregator, making the selection of the desired item based on pictures and written descriptions, and hoping that the size chosen will indeed fit. The consequence is that around 40% of purchases have some degree of dissatisfaction, either because the size was not correct or, mostly, because the piece of clothing does not meet the user expectations once worn. As a result 25% of the purchases are returned, with the retailer assuming the delivery expenses. The recommended items will be chosen among those on the databases provided by our strategic partners, major on-line retailers such as Zalando and Yoox, with whom we already signed B2B agreements. Our platform will help them to receive new costumers that will make satisfactory and definitive purchases, whereas we will receive a commission for each one of these transactions. In this SME Instrument Phase 1 we will launch a beta version of the platform in Spain (June 2015), and we will test it and improve it using the feedback of 300 users. In parallel, we will investigate the European market in order to adjust the algorithms to country-specific requirements, and with an eventual Phase 2 (which will include marketing activities) we will get ready for a global launch in 2017.

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The information about "STILAVIA" are provided by the European Opendata Portal: CORDIS opendata.

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