IMPACT
Integrated Mobile Platform for Activity Commoditisation in the Travel market (IMPACT)
Total Cost €
0EC-Contrib. €
0Partnership
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0IMPACT project word cloud
Explore the words cloud of the IMPACT project. It provides you a very rough idea of what is the project "IMPACT" about.
Project "IMPACT" data sheet
The following table provides information about the project.
| Coordinator |
TOURIOCITY LIMITED
Organization address contact info |
| Coordinator Country | United Kingdom [UK] |
| Project website | http://www.touriocity.com |
| Total cost | 71˙429 € |
| EC max contribution | 50˙000 € (70%) |
| Programme |
1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument) |
| Code Call | H2020-SMEINST-1-2015 |
| Funding Scheme | SME-1 |
| Starting year | 2015 |
| Duration (year-month-day) | from 2015-10-01 to 2016-01-31 |
Partnership
Take a look of project's partnership.
| # | ||||
|---|---|---|---|---|
| 1 | TOURIOCITY LIMITED | UK (SUSSEX) | coordinator | 50˙000.00 |
Map
Project objective
• Market issue:
EU tourism and travel sector (worth €300Bn and employing 9.7M people) faces new challenges to growth (incl. digitisation and diversification) that prevent SME growth: 1) Excessive fragmentation: high diversification (>30 verticals) and hyperlocal nature of the market prevent scalability and innovation (PCWI, 2014). 2) Digital divide: 90% travellers research holidays online (FairFX, 2012), but only 12% of providers have digital reservation systems, skewing demand (PwC, 2014). 3) Price inflation: SME providers are forced to rely on high and overlapping referrals for customer acquisition, causing price inflation (Rezdi, 2015). The challenges are particularly acute for the guided tour segment, worth €7bn p.a.
• Proposed solution: Touriocity has proven the concept of an Integrated Mobile Platform for Activity Commoditisation in the Travel market (IMPACT) to improve digital accesss for the long-tail of guided tour providers. IMPACT fits objectives of the Business Model Innovation work programme by supporting growth and innovation of 1.8M tour operators (81% have turnover <€1M p.a., 33% <€250k p.a), helping them to gain a growing share of the fast-growing bespoke guided tour segment (40% share) and creating a level-playing field with more established competitors.
• Why funding is needed: Touriocity has tested IMPACT technology with 6k students in London, and has secured pilot trials with a further 250k registered users in 20 locations – in partnership with Gatwick Airport. Support from SME Instrument Phase 1 will be critical to prove technical feasibility and commercial viability of IMPACT in EU28, adapting the prototype to fit local market needs. Successful commercialisation of IMPACT in EU28 will help resolve market biases generated by unequal access to digital tools, helping SMEs to tap into the €7Bn guided tour sector, and disrupting the last segment of the travel market to be commoditised.
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The information about "IMPACT" are provided by the European Opendata Portal: CORDIS opendata.