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Integrated Mobile Platform for Activity Commoditisation in the Travel market (IMPACT)

Total Cost €


EC-Contrib. €






 IMPACT project word cloud

Explore the words cloud of the IMPACT project. It provides you a very rough idea of what is the project "IMPACT" about.

300bn    segment    hyperlocal    share    tap    81    price    biases    digitisation    mobile    fragmentation    smes    commoditisation    6k    providers    feasibility    tested    instrument    eu28    proven    sme    prototype    rely    holidays    business    fit    7m    prevent    fast    platform    2012    33    registered    scalability    faces    innovation    issue    students    competitors    demand    nature    market    operators    lt    last    divide    diversification    guided    gt    london    commoditised    turnover    2015    tourism    pilot    8m    reservation    acquisition    fairfx    viability    gain    acute    incl    digital    employing    1m    supporting    pcwi    inflation    overlapping    customer    tail    2014    airport    disrupting    local    tour    model    critical    accesss    pwc    unequal    tools    partnership    commercial    rezdi    adapting    90    250k    resolve    excessive    gatwick    fits    secured    skewing    touriocity    causing    7bn    12    travel    trials    locations    40    travellers    forced    solution    bespoke    prove    successful    commercialisation    people    referrals    playing    online    helping    verticals    worth   

Project "IMPACT" data sheet

The following table provides information about the project.


Organization address
city: SUSSEX
postcode: SE1 2RR
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-10-01   to  2016-01-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TOURIOCITY LIMITED UK (SUSSEX) coordinator 50˙000.00


 Project objective

• Market issue:

EU tourism and travel sector (worth €300Bn and employing 9.7M people) faces new challenges to growth (incl. digitisation and diversification) that prevent SME growth: 1) Excessive fragmentation: high diversification (>30 verticals) and hyperlocal nature of the market prevent scalability and innovation (PCWI, 2014). 2) Digital divide: 90% travellers research holidays online (FairFX, 2012), but only 12% of providers have digital reservation systems, skewing demand (PwC, 2014). 3) Price inflation: SME providers are forced to rely on high and overlapping referrals for customer acquisition, causing price inflation (Rezdi, 2015). The challenges are particularly acute for the guided tour segment, worth €7bn p.a.

• Proposed solution: Touriocity has proven the concept of an Integrated Mobile Platform for Activity Commoditisation in the Travel market (IMPACT) to improve digital accesss for the long-tail of guided tour providers. IMPACT fits objectives of the Business Model Innovation work programme by supporting growth and innovation of 1.8M tour operators (81% have turnover <€1M p.a., 33% <€250k p.a), helping them to gain a growing share of the fast-growing bespoke guided tour segment (40% share) and creating a level-playing field with more established competitors.

• Why funding is needed: Touriocity has tested IMPACT technology with 6k students in London, and has secured pilot trials with a further 250k registered users in 20 locations – in partnership with Gatwick Airport. Support from SME Instrument Phase 1 will be critical to prove technical feasibility and commercial viability of IMPACT in EU28, adapting the prototype to fit local market needs. Successful commercialisation of IMPACT in EU28 will help resolve market biases generated by unequal access to digital tools, helping SMEs to tap into the €7Bn guided tour sector, and disrupting the last segment of the travel market to be commoditised.

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The information about "IMPACT" are provided by the European Opendata Portal: CORDIS opendata.

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