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OWise for Europe - A feasibility study of a pan-European mobile app providing people with cancer with useful tools and treatment information in one easily accessible place.

Total Cost €


EC-Contrib. €






 OWISE4EU project word cloud

Explore the words cloud of the OWISE4EU project. It provides you a very rough idea of what is the project "OWISE4EU" about.

patient    hospital    groups    validated    revenue    first    least    insurers    supporting    preferably    employ    quality    physicians    life    game    expressed    roll    plan    connecting    netherlands    uk    reaching    bn    shown    award    pharmaceutical    mobile    cancer    reported    initially    annually    oncology    healthcare    clear    million    anonymised    aid    outcomes    30    pro    generates    gt    owise    companies    insights    model    interaction    engaged    business    clinical    treatments    licensing    countries    worldwide    reduce    changer    data    20    patients    diagnosed    clinicians    big    collected    outcome    app    incidence    revenues    independently    accurately    prescribed    customised    visits    receive    adjust    health    winning    understand    actively    70    types    payers    stands    2020    care    swiftly    treatment    platform    benefit    px    medical    plans    phases    launched    analytics    126    issue    people    doctor    breast   

Project "OWISE4EU" data sheet

The following table provides information about the project.


Organization address
postcode: 1011 PZ
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.1.4. (Active ageing and self-management of health)
2. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
4. H2020-EU.3.1.6. (Health care provision and integrated care)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PX HEALTHCARE BV NL (AMSTERDAM) coordinator 50˙000.00


 Project objective

Cancer is a big issue worldwide with 70% increase in incidence in the next 20 years. Around 3 million people are diagnosed with cancer in Europe annually and it costs the EU more than €126 bn/yr. To improve clinical outcomes of treatments, to reduce side-effects and to increase patients’ quality of life we need to accurately understand how patients experience cancer treatments.

Px HealthCare (also called Px, which stands for Patient Experience) has developed OWise, an independently validated, mobile medical platform supporting cancer patients during treatment. OWise is a real game-changer as - its award-winning app was shown to improve both patient experience and the patient-doctor interaction - while the fully anonymised Patient Reported Outcome data (PRO) are collected and investigated using advanced data-analytics to improve oncology outcomes. As OWise is prescribed by physicians, it is the first oncology platform connecting patients, physicians and payers with the clear potential to benefit all 3 groups. OWise is a novel way for patients to be actively engaged in their treatment and receive customised medical support. It is also a new way for clinicians to receive PRO data and to adjust treatment in between hospital visits. Px’ revenue model is based on licensing insights it generates from the PRO data to health care insurers and pharmaceutical companies who have expressed their great need for it.

Initially launched for breast cancer in the Netherlands and the UK, Px is now developing OWise for all cancer types and plans to employ it swiftly across Europe, preferably with the aid of all 3 Phases of the present programme. Aim of Phase 1 project is to develop of a business plan to roll-out OWise in EU countries, reaching at least 1 million EU cancer patients annually in 2020, providing >20% of these with access to OWise while improving cancer outcomes through its PRO data analysis. Px’ revenues are expected to go up by 30% by 2020, due to this programme.

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The information about "OWISE4EU" are provided by the European Opendata Portal: CORDIS opendata.

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