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On-site, on-demand Hydrogen Peroxide Generation for a cost-effective, eco-friendly and safe biocide and oxygenator

Total Cost €


EC-Contrib. €






 HPGen project word cloud

Explore the words cloud of the HPGen project. It provides you a very rough idea of what is the project "HPGen" about.

global    chain    sme    billion    presently    first    agri    hydrogen    toxic    practices    extensively    aps    indirect    players    biocide    implementing    introduction    proliferation    scalable    maintaining    create    continued    irrigation    producers    air    knowhow    later    company    point    bacteria    agents    viruses    market    business    farms    demanding    agriculture    commercial    chemical    food    safety    sectors    sustainable    regulations    direct    multinational    hpnow    substantially    feedstock    regulated    plan    prevent    serving    world    companies    fungi    sharpening    biocidal    supply    biocides    demand    oxygenator    channel    specialty    reduce    eur    electricity    leader    time    safe    industry    displace    meat    firms    yields    danish    hpgen    opportunity    peroxide    scalability    gt    micro    turn    eco    livestock    strategy    handling    algae    globally    witnessing    environmental    attracted    water    transport    crop    disruptive   

Project "HPGen" data sheet

The following table provides information about the project.


Organization address
address: OLE MAALOES VEJ 3
postcode: 2200
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Denmark [DK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.2.4. (Sustainable and competitive bio-based industries and supporting the development of a European bioeconomy)
2. H2020-EU.3.2.1. (Sustainable agriculture and forestry)
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
4. H2020-EU.3.2.2. (Sustainable and competitive agri-food sector for a safe and healthy diet)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-05-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    HPNOW APS DK (KOBENHAVN) coordinator 50˙000.00


 Project objective

Biocides are extensively used across the agriculture and livestock sectors to prevent the proliferation of bacteria, algae, fungi and viruses. With sharpening regulations, environmental concerns, and the need for sustainable practices to ensure continued agriculture and food supply, the market is witnessing increased demand for safe and sustainable biocidal agents, while maintaining demanding requirements in cost, scalability, and availability. HPGen is a disruptive technology product, enabling for the first time on-demand, cost-effective production of hydrogen peroxide - an eco-friendly biocide and oxygenator, directly at the point of use, using only water, air and electricity as feedstock ! HPGen is set to displace presently used, increasingly regulated toxic chemical products in agriculture, and in turn in livestock sectors. By doing so, HPNow will address EU objectives in improved food and water safety, increased crop yields, and reduction of environmental impact, transport and handling of toxic agri-chemical agents. Implementing HPGen at agriculture and livestock farms in the EU and globally will substantially reduce direct and indirect biocide costs, and create a > EUR 2 billion market opportunity across the value chain. HPGen is being developed, and will be brought to market, by HPNow ApS, a Danish SME. The company has already attracted the attention and collaboration of multinational industry players, including an EU-based global leader in hydrogen peroxide production, three of the world’s leading micro irrigation companies, and one of the EU's largest specialty meat producers. These global firms will be contributing resources and knowhow to the project at their own cost, with their interest in later serving as HPGen channel partners - a key to our company's scalable go-to-market strategy. In Phase I commercial, technical, and production activities related to HPGen market introduction will be analyzed, and a comprehensive business plan will result.

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The information about "HPGEN" are provided by the European Opendata Portal: CORDIS opendata.

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