Opendata, web and dolomites


Expanding and widening customized design-based consumer goods access

Total Cost €


EC-Contrib. €






Project "EXPANDCUSTOM" data sheet

The following table provides information about the project.

Alu Group S.L. 

Organization address
address: C/ Ilicitano Ausente 14
city: Elche
postcode: 3202

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-06-01   to  2016-10-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    Alu Group S.L. ES (Elche) coordinator 50˙000.00


 Project objective

There is a lack of widely available, easy to use, e-commerce tools adapted to the idiosyncrasy of design-driven customised footwear. Customizable goods are not manufactured until the customer co-design/customize the product and makes a formal order: this implies the absence of physical samples, and supposes a huge number of possible functional, aesthetic and design combinations. Specialized tools are required to offer the customer the co-design possibilities, additional tools for virtual test and for fitting are required to mitigate the absence of physical samples, and specific e-commerce tools are required to adequately offer the product to the potential customer. A notable lack is the absence of a specific CSE (Comparison Search Engine) focused on customizable footwear. ExpandCustom make available to any customizable footwear manufacturer (no matter the big or the small they are) the opportunity to easily and competitively market their products in Internet, by means of a set of specialized tools that allow the fast deployment of a shopping site connected to a CSE focused on customizable consumer goods. ExpandCustom appears to the consumer and to the manufacturer as two sides of a mirror: -For the consumer is a specialized CSE: allow buyers to focus their Internet search on a unique location specialize in customizable footwear, rather than having to navigate through a huge number of sites. -For the manufacturer is a set of tools that allow an easy deployment of a shopping site integrated with existing ERP/CRM and with unassisted CSE feed of products, including functionalities specific to customizable products: co-design tool, virtual models creation/conversion, virtual materials, virtual tester tool and fitting tool. The CSE will be the driver of all Internet traffic to the manufacturer of customizable footwear, and the creation tools will be the brick of the shopping site.

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The information about "EXPANDCUSTOM" are provided by the European Opendata Portal: CORDIS opendata.

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