Opendata, web and dolomites


Real time video creation according to your emotions

Total Cost €


EC-Contrib. €






 MORPHCAST project word cloud

Explore the words cloud of the MORPHCAST project. It provides you a very rough idea of what is the project "MORPHCAST" about.

full    light    mode    innovation    revolution    engagement    deploying    performance    benefit    actual    maximize    return    point    struggle    client    disruptive    proposes    market    gender    facial    engaging    completely    2019    accuracy    technologies    batteries    sme    digital    run    ca    business    device    edge    age    context    globally    trl    1m    personalised    consistent    investment    software    creation    recognised    positive    97    view    architecture    commercialization    videos    techniques    95    stream    validating    competitive    optimizing    integrates    perceive    tailor    expert    mp4    economic    lean    plan    artificial    made    assessing    fast    efficient    advertising    plusmn    successful    lighter    cynny    huge    cloud    recognition    ads    intelligence    reference    advantage    deep    cyone    customers    fund    personalization    morphcast    band    feasibility    proprietary    learning    viewer    instantaneously    emotions    trend    instrument    foresee    minimal    camera    producers    consumers    consuming    cutting    strategy    times    maximise    trl6    thanks    mobile    preparing    introduction    first    microservers   

Project "MORPHCAST" data sheet

The following table provides information about the project.


Organization address
postcode: 50129
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-08-01   to  2017-01-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    CYNNY SPA IT (FIRENZE) coordinator 50˙000.00


 Project objective

Digital advertising is a fast growing market. However, today advertising producers struggle to maximize the consumers’ engagement. Although personalised ads represent the market trend, it is recognised customers often perceive these ads as less engaging than expected. In this context, CYNNY, a SME expert in deep-learning technologies and advanced cloud applications, proposes what it might be considered as a revolution in the advertising sector. The MORPHCAST project aims at enabling ads producers to maximise the level of ads personalization thanks to the application of facial recognition techniques integrated with state-of-the-art artificial intelligence capabilities. CYNNY will aim at deploying a disruptive software application that allows the creation of light and low-band consuming tailor made videos (10 times lighter than actual in-stream .mp4 videos) that change instantaneously according the gender, age and emotions on the face of the viewer, via his/her own mobile device camera, and with minimal impact on batteries. The system integrates cutting-edge facial recognition technologies (95% accuracy for the gender, ± 7 years for the age, 97% for emotions) and it can completely run on client-side mode. In addition, the MORPHCAST performance can also benefit from the lean and very efficient CYNNY proprietary microservers architecture (CYOne). With the support of the SME-Instrument fund, we aim at optimizing (TRL6-7), validating in real conditions (ca. 1M users globally) and fully deploying (TRL 8-9) the application by 2019. We foresee a positive return of investment since the first year of commercialization, and expect to reach a huge competitive advantage on the market of reference. Within the MORPHCAST–Phase 1, CYNNY aims at assessing the full feasibility of the innovation, under the technical, economic and operational point of view, preparing a consistent business plan that will include a detailed commercialization strategy for a successful market introduction.

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The information about "MORPHCAST" are provided by the European Opendata Portal: CORDIS opendata.

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