Opendata, web and dolomites


Real time video creation according to your emotions

Total Cost €


EC-Contrib. €






 MORPHCAST project word cloud

Explore the words cloud of the MORPHCAST project. It provides you a very rough idea of what is the project "MORPHCAST" about.

view    efficient    mobile    advantage    emotions    instrument    introduction    completely    innovation    expert    investment    light    tailor    huge    batteries    benefit    struggle    learning    videos    morphcast    advertising    made    actual    gender    consumers    minimal    thanks    edge    microservers    market    maximize    engaging    lighter    lean    reference    integrates    commercialization    mp4    recognition    cutting    proposes    consuming    fast    sme    2019    disruptive    digital    viewer    successful    foresee    1m    point    positive    facial    creation    globally    artificial    engagement    cloud    mode    architecture    instantaneously    deploying    proprietary    customers    ads    strategy    accuracy    producers    context    trl6    validating    perceive    competitive    business    trl    return    full    cynny    95    deep    software    run    camera    97    personalization    times    plan    trend    optimizing    techniques    age    consistent    intelligence    ca    assessing    client    fund    preparing    stream    cyone    band    recognised    personalised    revolution    performance    feasibility    plusmn    first    economic    maximise    device    technologies   

Project "MORPHCAST" data sheet

The following table provides information about the project.


Organization address
postcode: 50129
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-08-01   to  2017-01-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    CYNNY SPA IT (FIRENZE) coordinator 50˙000.00


 Project objective

Digital advertising is a fast growing market. However, today advertising producers struggle to maximize the consumers’ engagement. Although personalised ads represent the market trend, it is recognised customers often perceive these ads as less engaging than expected. In this context, CYNNY, a SME expert in deep-learning technologies and advanced cloud applications, proposes what it might be considered as a revolution in the advertising sector. The MORPHCAST project aims at enabling ads producers to maximise the level of ads personalization thanks to the application of facial recognition techniques integrated with state-of-the-art artificial intelligence capabilities. CYNNY will aim at deploying a disruptive software application that allows the creation of light and low-band consuming tailor made videos (10 times lighter than actual in-stream .mp4 videos) that change instantaneously according the gender, age and emotions on the face of the viewer, via his/her own mobile device camera, and with minimal impact on batteries. The system integrates cutting-edge facial recognition technologies (95% accuracy for the gender, ± 7 years for the age, 97% for emotions) and it can completely run on client-side mode. In addition, the MORPHCAST performance can also benefit from the lean and very efficient CYNNY proprietary microservers architecture (CYOne). With the support of the SME-Instrument fund, we aim at optimizing (TRL6-7), validating in real conditions (ca. 1M users globally) and fully deploying (TRL 8-9) the application by 2019. We foresee a positive return of investment since the first year of commercialization, and expect to reach a huge competitive advantage on the market of reference. Within the MORPHCAST–Phase 1, CYNNY aims at assessing the full feasibility of the innovation, under the technical, economic and operational point of view, preparing a consistent business plan that will include a detailed commercialization strategy for a successful market introduction.

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The information about "MORPHCAST" are provided by the European Opendata Portal: CORDIS opendata.

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