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GIFT SIGNED

Meaningful Personalization of Hybrid Virtual Museum Experiences Through Gifting and Appropriation

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

GIFT project word cloud

Explore the words cloud of the GIFT project. It provides you a very rough idea of what is the project "GIFT" about.

framework content innovate economic engagement emotionally artwork theory panel society playful appropriation format experiences designs cultural ground prototypes museum engage successful ways heritage gives citizens gift encounters visitors tours practical museums mixtapes suggests theoretical visits frameworks physical profound sales history personalization participate tools digital personal confront hybrid emotional create curiosity establishing share reappropriation ticket recommendations validate collaborations personally gifting guidelines engaging play accommodate spaces attractive experiment multidisciplinary poignant technologies virtual experts prominent breaking artists

Project "GIFT" data sheet

The following table provides information about the project.

Coordinator	IT-UNIVERSITETET I KOBENHAVN Organization address address: RUED LANGGAARDSVEJ 7 city: KOBENHAVN postcode: 2300 website: http://www.itu.dk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Denmark [DK]
Project website	http://gift.itu.dk
Total cost	2˙440˙303 €
EC max contribution	2˙440˙303 € (100%)
Programme	1. H2020-EU.3.6.3.1. (Study European heritage, memory, identity, integration and cultural interaction and translation, including its representations in cultural and scientific collections, archives and museums, to better inform and understand the present by richer interpretat...)
Code Call	H2020-SC6-CULT-COOP-2016
Funding Scheme	RIA
Starting year	2017
Duration (year-month-day)	from 2017-01-01 to 2019-12-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	IT-UNIVERSITETET I KOBENHAVN IT-UNIVERSITETET I KOBENHAVN Organization address address: RUED LANGGAARDSVEJ 7 city: KOBENHAVN postcode: 2300 website: http://www.itu.dk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	DK (KOBENHAVN)	coordinator	729˙632.00
2	THE UNIVERSITY OF NOTTINGHAM THE UNIVERSITY OF NOTTINGHAM Organization address address: University Park city: NOTTINGHAM postcode: NG7 2RD website: www.nottingham.ac.uk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	UK (NOTTINGHAM)	participant	598˙117.00
3	UPPSALA UNIVERSITET UPPSALA UNIVERSITET Organization address address: VON KRAEMERS ALLE 4 city: UPPSALA postcode: 751 05 website: www.uu.se contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	SE (UPPSALA)	participant	457˙745.00
4	BLAST THEORY BLAST THEORY Organization address address: WELLINGTON ROAD 20 UNIT 5 PORTSLADE city: BRIGHTON postcode: BN41 1DN website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	UK (BRIGHTON)	participant	325˙717.00
5	NEXTGAME DIGITAL DOO BEOGRAD ZEMUN NEXTGAME DIGITAL DOO BEOGRAD ZEMUN Organization address address: LAZARA SAVATICA 3A city: BELGRADE postcode: 11000 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	RS (BELGRADE)	participant	250˙820.00
6	STICHTING EUROPEANA STICHTING EUROPEANA Organization address address: PRINS WILLEM ALEXANDERHOF 5 city: DEN HAAG postcode: 2595 BE website: www.europeana.eu contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	NL (DEN HAAG)	participant	47˙485.00
7	CULTURE 24 LBG CULTURE 24 LBG Organization address address: KENSINGTON STREET 28 city: BRIGHTON postcode: BN1 4AJ website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	UK (BRIGHTON)	participant	30˙787.00

Map

Project objective

'A main challenge with the development of virtual museums is establishing meaningful user experiences that allow for personal, complex and emotional encounters with art and cultural heritage. The GIFT project suggests creating meaningful personalization through digital gifting and emotional appropriation: Designs for allowing visitors to create their own museum tours as digital 'mixtapes', and to play with technologies that measure emotional responses to artwork as a playful reappropriation of museum spaces.

We aim to accommodate the complex ways in which users may confront art and heritage content, and engage users to participate and share experiences that are emotionally poignant and personally profound. Through multidisciplinary, practice-based research we will develop, test and validate two ground-breaking prototypes for digital encounters with cultural heritage. From this process we will develop a framework with theory, tools, design guidelines and best practice recommendations for creating meaningful personalization of hybrid virtual museum experiences.

The GIFT consortium includes leading artists and researchers with a long history of successful collaborations, who will be working with a panel of 10 lead users from prominent European museums, to develop theoretical and practical advances with great impact for the cultural heritage sector and European society.

By enabling more engaging hybrid virtual/physical museum experiences, we will contribute to increasing citizens' curiosity and engagement. The hybrid format will also help make both virtual museum experiences as well as physical visits more engaging and attractive, thus contributing to economic growth through ticket sales as well as digital sales. By providing frameworks that help non-technical experts in the heritage sector to build and experiment with meaningful personalization of digital cultural heritage, the project gives the sector tools to build and innovate further.

Deliverables

List of deliverables.
Project Website	Websites, patent fillings, videos etc.	2019-05-31 16:52:28
Prototype: Intimate Gifting Experiences	Demonstrators, pilots, prototypes	2019-05-31 16:52:28
Data Management Plan	Open Research Data Pilot	2019-05-31 16:52:25
Evaluation Strategy and Change Process Report	Documents, reports	2019-05-31 16:52:27
Communication Strategy	Documents, reports	2019-05-31 16:52:29
Design of the Beta Toolbox	Documents, reports	2019-05-31 16:52:33
Report on Study of Intimate Gifting Experiences	Documents, reports	2019-05-31 16:52:33

Take a look to the deliverables list in detail: detailed list of GIFT deliverables.

Publications

List of publications.
year	authors and title	journal	last update
2019	Karin Ryding Affective Critical Play published pages: 63-67, ISSN: , DOI: 10.1145/3341215.3356337	CHI PLAY \'19 Extended Abstracts	2020-02-05
2018	Anne RÃ¸rbÃ¦k Olesen, Nanna Holdgaard, Ditte Laursen Challenges of practicing digital imaginaires in collaborative museum design published pages: 1-13, ISSN: 1571-0882, DOI: 10.1080/15710882.2018.1539109	CoDesign	2020-01-30
2019	Anders Sundnes LÃ¸vlie, Steve Benford, Jocelyn Spence, Timothy Wray, Christian Hviid Mortensen, Anne Olesen, Linda Rogberg, Ben Bedwell, Dimitrios Darzentas, Annika Waern, The GIFT Framework: Give Visitors the Tools to Tell Their Own Stories published pages: , ISSN: , DOI:		2019-12-17
2018	Timothy Wray, Elin Ingimundardottir, Greta Stanciauskaite, Anders Sundnes LÃ¸vlie Word by Word: A mobile game to encourage collaborative storytelling within the museum published pages: , ISSN: , DOI:	MW18	2019-12-17
2018	Karin Ryding, Anders Sundnes LÃ¸vlie Monuments For A Departed Future: Designing For Critical Engagement With An Ideologically Contested Museum Collection published pages: , ISSN: , DOI:	MW18	2019-12-17
2019	Tilde Pedersen, Edith Terte, Anders Sundnes LÃ¸vlie Designing a â€œNo Interfaceâ€ Audio Walk published pages: , ISSN: , DOI:	MW19	2019-12-17
2018	Jon Back, Benjamin Bedwell, Steve Benford, Lina Eklund, Anders LÃ¸vlie, William Preston, Paulina Rajkowska, Karin Ryding, Jocelyn Spence, Emily Thorn, Annika Waern, Tim Wray GIFT: Hybrid Museum Experiences through Gifting and Play 31-40 published pages: 31-40, ISSN: , DOI:	Proceedings of the Workshop on Cultural Informatics co-located with the EUROMED International Conference on Digital Heritage 2018 (EUROMED 2018)	2019-12-16

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The information about "GIFT" are provided by the European Opendata Portal: CORDIS opendata.