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Morpheos

MORPHotype EcOSystem – design remote definition based on big data morphology and use ecosystem for creative industries

Total Cost €

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EC-Contrib. €

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Partnership

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 Morpheos project word cloud

Explore the words cloud of the Morpheos project. It provides you a very rough idea of what is the project "Morpheos" about.

learning    fit    smes    manufacturing    commerce    creativity    interaction    smart    morpheos    social    sw    algorithm    sectors    wordpress    ecommerce    goods    customer    morphology    data    party    actual    version    fashion    standardized    validated    morphotype    mobile    solution    world    geographical    beta    collect    create    functionalities    personalized    platforms    collection    environment    form    validity    enterprises    prove    paving    4g    prestashop    morphotypes    customers    consumers    interior    sme    affordable    expectations    self    play    ons    deployment    realize    addons    accessible    big    manufacturers    line    identification    broadband    creation    vendor    matcher    offers    db    demo    expand    ready    limits    item    actually    solutions    disruptive    magento    developers    commercial    apps    validation    business    centralized    customization    camera    plug    smarthpone    joomla    groups    ecosystem    entrepreneurs    suggestion    platform    refinement    web    indication    ket    additional    add    final    creative   

Project "Morpheos" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITAT POLITECNICA DE CATALUNYA 

Organization address
address: CALLE JORDI GIRONA 31
city: BARCELONA
postcode: 8034
website: www.upc.edu

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://www.morpheosproject.eu
 Total cost 1˙353˙481 €
 EC max contribution 1˙117˙531 € (83%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
 Code Call H2020-ICT-2016-1
 Funding Scheme IA
 Starting year 2017
 Duration (year-month-day) from 2017-01-01   to  2018-12-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITAT POLITECNICA DE CATALUNYA ES (BARCELONA) coordinator 239˙187.00
2    I-DEAL S.R.L.C.R. IT (Biella) participant 255˙412.00
3    HOLONIX SRL IT (MEDA (MB)) participant 180˙162.00
4    INSTITUTO TECNOLOGICO METALMECANICO, MUEBLE, MADERA, EMBALAJE Y AFINES-AIDIMME ES (PATERNA VALENCIA) participant 164˙793.00
5    TECHNISCHE UNIVERSITAET MUENCHEN DE (MUENCHEN) participant 163˙000.00
6    FRATELLI PIACENZA S.P.A. IT (POLLONE) participant 114˙975.00

Map

 Project objective

The objective of Morpheos is to create in EU a centralized open ecosystem based on consumer morphology where creative enterprises can have access to knowledge about customers expectations and need (“customization knowledge” in the following) to enhance their creativity and design processes. It will address the needs of EU creative SME manufacturers, consumers and creative web developers and entrepreneurs. Based on the analysis of actual solutions limits, Morpheos offers a different disruptive approach, exploiting actually available KET (smart mobile, 4G broadband), open ecosystem approach and social interaction not possible in the past. Specific objectives are: deployment of MORPHEOS PLATFORM for item suggestion based on unique identification of the customer and morphotype DB, in form of plug&play addons for major e-commerce platforms (Wordpress, Joomla, Magento, Prestashop) to be affordable, accessible to SMEs and fit for high design goods produced in EU; SMARTHPONE AND MOBILE MEASURE COLLECTION exploiting in commercial environment mobile camera potential to collect consumer measures, fully integrated with the addons; refinement, validation and implementation of the self-learning MATCHER algorithm for item personalized indication; DEMO AND SCALE-UP use in operational environment, paving the way to commercial exploitation; creation of a standardized unique BIG DATA of morphotypes of all geographical groups of on-line world consumers and products; the MORPHEOS ECOSYSTEM ready for third party additional solutions and apps by web entrepreneurs to exploit the potential of the sw with new functionalities and to expand its use to other sectors. The final objective is to realize a “beta” version of the platform and of add-ons for the major ecommerce platforms, validated in real business environment by SME vendor end users and consumers in fashion and interior design sectors, to prove the validity of the solution in 2 major creative EU manufacturing sectors.

 Deliverables

List of deliverables.
Business case – final revision Documents, reports 2019-07-18 20:47:45
Project website Websites, patent fillings, videos etc. 2019-07-18 20:47:45
Business case presentation & full set of requirements, version 2 Documents, reports 2019-07-18 20:47:45
Expected impact and validation plans Documents, reports 2019-07-18 20:47:45
Business case presentation & full set of requirements, version 1 Documents, reports 2019-07-18 20:47:45
Public show of the prototype on the Morpheos website Demonstrators, pilots, prototypes 2019-07-18 20:47:45

Take a look to the deliverables list in detail:  detailed list of Morpheos deliverables.

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The information about "MORPHEOS" are provided by the European Opendata Portal: CORDIS opendata.

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