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Pitstop PLUS

RFID-based feeder for giving dairy cows access to additional mineral supplements in a restricted and targeted way during the critical transition period of the lactation cycle

Total Cost €

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EC-Contrib. €

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Partnership

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 Pitstop PLUS project word cloud

Explore the words cloud of the Pitstop PLUS project. It provides you a very rough idea of what is the project "Pitstop PLUS" about.

lactation    diseases    components    rate    market    losses    eat    minerals    becomes    feeding    healthy    designed    stable    invention    sufficient    equipped    mineral    pitstop    web    relation    stimulate    diversified    investments    loser    reflecting    staff    feeders    adverse    mortality    transition    weeks    dosing    position    28    period    status    extra    environment    health    suppressed    total    dairy    days    investment    feeder    critical    electronic    until    preliminary    building    trace    additives    microfeeder    elevated    climate    incidences    standards    expertise    immune    sound    capacity    issue    mixed    food    restricted    consolidate    roi    animal    wall    nutritive    shows    cloves    variety    space    plus    business    huge       causes    managed    source    margin    welfare    sales    globally    mesh    rfid    economic    innovation    competences    interface    giving    tmr    strategy    estimates    recover    vitamins    organic    cows    sole    company    return    feed    profit    ethical    legs    rations    plan    responds    mounting    segment    calving    compromising    amounts    grows    starting    disruptive    specialised    enagro    communication    dominating    2025    lasting    fertility    digestion   

Project "Pitstop PLUS" data sheet

The following table provides information about the project.

Coordinator
FOGED HENNING 

Organization address
address: SKODSTRUPBAKKEN 64
city: SKODSTRUP
postcode: 8541
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Denmark [DK]
 Project website http://www.pitstopplus.eu
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.2.4. (Sustainable and competitive bio-based industries and supporting the development of a European bioeconomy)
2. H2020-EU.3.2.1. (Sustainable agriculture and forestry)
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
4. H2020-EU.3.2.2. (Sustainable and competitive agri-food sector for a safe and healthy diet)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-02-01   to  2017-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    FOGED HENNING DK (SKODSTRUP) coordinator 50˙000.00

Map

 Project objective

MicroFeeder Pitstop PLUS is a market disruptive invention that responds to a huge need in EU and globally for a method for giving dairy cows in the critical transition period of the lactation extra minerals, trace elements, vitamins and other feed additives in a targeted and restricted way. Total Mixed Rations (TMR) has globally become the dominating feeding system, but cows in the critical transition period, starting 2-3 weeks before calving and lasting until around 100 days after calving, are in relation to their nutritive needs not able to eat sufficient amounts of their TMR, which is their sole source of minerals and vitamins. The result is low immune status and increase of incidences of diseases related with legs, cloves and digestion. Cows that do not recover, becomes so-called “loser cows” with a much elevated mortality rate. The described development is not only compromising ethical standards for food production, it also causes increasing economic losses related to suppressed production, fertility and health, which also is an animal welfare issue, furthermore with adverse environment, health and climate effects. The Pitstop PLUS feeder is equipped with electronic components, such as RFID based technology to identify the cows, dosing devices and advanced MESH communication. The feeder is managed through a web interface and designed for mounting on a wall, thus not taking up space in the stable. The project will stimulate the innovation capacity of enAgro and support its long-term strategy to consolidate its position in the market segment of mineral feeders via a wider variety of unique sales products, and in this way promote an organic company growth along with the building up of more specialised expertise through staff with diversified competences. Preliminary business plan estimates shows a healthy operating profit margin that grows to 28% in 2025, and a Return on Investments (RoI) of 7.7 for the observed period until 2025, reflecting a sound investment.

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The information about "PITSTOP PLUS" are provided by the European Opendata Portal: CORDIS opendata.

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