Opendata, web and dolomites


PAGITA - The platform digitizing the world of vending machines

Total Cost €


EC-Contrib. €






Project "PAGITA" data sheet

The following table provides information about the project.


Organization address
postcode: 83040
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-02-01   to  2018-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PAGITA S.R.L. IT (ANDRETTA) coordinator 50˙000.00


 Project objective

The main objective of PAGITA is to let European customers paying purchases on vending machines by using a virtual wallet, without need of cash. The European Vending Market had a total revenue in 2015 of €14.6 billion Euros , in Europe, vending machines sell over 90 million food and drink items every day. Over 80% of machines are located in the workplace. The automatic vending market has high operating costs due to cash management and theft. A large portion of vending machines are “unintelligent”, they do not communicate any info on current stock and they do not enable optimization for logistics. Vending operators cannot collect any information on their customers and their purchasing patterns. The increasing consumer preference toward cashless payments is a favourable trend observed in the market. The acceptance of payments through technologies, such as Near-field Communication (NFC), is instrumental in driving public interest owing to the easier, faster, and contactless modes of payment Pagita is a mobile commerce platform which allows customers to make quick and easy purchases from vending machines with an user friendly App. The platform is composed of an hardware module to be installed on the existing vending machines, a mobile app for consumers, and a cloud application for service management. After having tested its solution in Italian market (the main European market as per number of Vending machines), PAGITA is now addressing the European market, and it is targeting 23.000.000 turnover by 2020. The SME instrument Phase 1 will have the purpose to provide PAGITA with the knowledge needed to assess the technical and market feasibility of the project and to design a business and marketing plan that may support successful distribution of the service in the addressed markets.

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The information about "PAGITA" are provided by the European Opendata Portal: CORDIS opendata.

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