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DetecTag SIGNED

A new level of security in fashion retail – RFID hardtag and label with tamper detection function

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

DetecTag project word cloud

Explore the words cloud of the DetecTag project. It provides you a very rough idea of what is the project "DetecTag" about.

inventory sure continents expertise validate designed tesco brands logistics orange auchan reima spar article sfr purposes latest solutions positioned tackles precisely mobile successfully detecting detectag possibilities theft base sight utilise sales multinational retailers vodafone protecting sharp shopguard retail virgin tags surveillance solution decent com telenor security instrument eas date van global track room fashion limited shop rfid remove technologies tailor worldwide barnes countries provides electronic spencer nokia line sony customers market extensive subsidiaries world commercialize supplied failing player record stores markt uniquely fitting sme tezenis tag 25 attempts made billa customer channels noble media prevention marks graaf thieves

Project "DetecTag" data sheet

The following table provides information about the project.

Coordinator	SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG Organization address address: SZEPVOLGYI UT 41 city: BUDAPEST postcode: 1037 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Hungary [HU]
Project website	https://shopguard.com/h2020-project/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-01-01 to 2019-03-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG Organization address address: SZEPVOLGYI UT 41 city: BUDAPEST postcode: 1037 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	HU (BUDAPEST)	coordinator	50˙000.00

Map

Project objective

Shopguard Systems Limited (www.shopguard.com) has become a leading player on the retail security market in the past 25 years. Shopguard provides tailor-made shop security solutions for retailers all over the world. Through our extensive sales channels with subsidiaries and partners on 4 continents, Shopguard has supplied more than 30,000 retail stores worldwide in more than 40 countries to date. Customers include the largest multinational retailers and brands like Marks & Spencer, Tesco, Auchan, Billa, Spar, Tezenis, Reima, van Graaf, Telenor, T-mobile, SFR, Orange, Virgin, Media Markt, Vodafone, Sony, Nokia or Barnes & Noble. DetecTag is an RFID-based electronic article surveillance solution designed specifically to the needs of fashion retail stores. RFID technology is increasingly being used in retail, however, current solutions focus on its application for logistics and inventory management purposes; failing to utilise the possibilities of the technology for theft prevention. A major problem of fashion retail stores is that out of sight in the fitting room, thieves are able to remove the security tags protecting the products. Our solution tackles precisely this problem by detecting attempts to remove the tag from a product. Shopguard is uniquely positioned in the market, with significant experience and track record in Electronic Article Surveillance (EAS) solutions and expertise in latest RFID technologies. This enables us to develop shop security solutions that fully exploit the possibilities of RFID technology. Our overall objective is to successfully commercialize DetecTag on the global market by the end of Phase 2 of the SME Instrument and achieve a decent market presence and sharp growth. In the present Phase 1 project we are going to validate the DetecTag concept beyond our current customer base to make sure that our long-term development objectives are in line with the current and expected requirements of our target market.

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The information about "DETECTAG" are provided by the European Opendata Portal: CORDIS opendata.