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DetecTag SIGNED

A new level of security in fashion retail – RFID hardtag and label with tamper detection function

Total Cost €

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EC-Contrib. €

0

Partnership

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 DetecTag project word cloud

Explore the words cloud of the DetecTag project. It provides you a very rough idea of what is the project "DetecTag" about.

sme    solution    tailor    date    fitting    protecting    auchan    instrument    customers    eas    retail    electronic    sfr    sales    made    validate    room    security    tezenis    sight    25    shop    base    countries    record    detectag    orange    track    technologies    commercialize    brands    shopguard    tesco    barnes    failing    tags    sharp    provides    surveillance    successfully    retailers    line    decent    spencer    utilise    media    subsidiaries    com    mobile    logistics    telenor    extensive    marks    markt    remove    sony    channels    inventory    van    nokia    noble    rfid    reima    player    multinational    designed    uniquely    solutions    precisely    detecting    vodafone    limited    world    supplied    billa    customer    prevention    worldwide    purposes    tackles    virgin    expertise    theft    article    attempts    graaf    spar    continents    market    stores    positioned    global    tag    sure    possibilities    fashion    thieves    latest   

Project "DetecTag" data sheet

The following table provides information about the project.

Coordinator
SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG 

Organization address
address: SZEPVOLGYI UT 41
city: BUDAPEST
postcode: 1037
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Hungary [HU]
 Project website https://shopguard.com/h2020-project/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-01-01   to  2019-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG HU (BUDAPEST) coordinator 50˙000.00

Map

 Project objective

Shopguard Systems Limited (www.shopguard.com) has become a leading player on the retail security market in the past 25 years. Shopguard provides tailor-made shop security solutions for retailers all over the world. Through our extensive sales channels with subsidiaries and partners on 4 continents, Shopguard has supplied more than 30,000 retail stores worldwide in more than 40 countries to date. Customers include the largest multinational retailers and brands like Marks & Spencer, Tesco, Auchan, Billa, Spar, Tezenis, Reima, van Graaf, Telenor, T-mobile, SFR, Orange, Virgin, Media Markt, Vodafone, Sony, Nokia or Barnes & Noble. DetecTag is an RFID-based electronic article surveillance solution designed specifically to the needs of fashion retail stores. RFID technology is increasingly being used in retail, however, current solutions focus on its application for logistics and inventory management purposes; failing to utilise the possibilities of the technology for theft prevention. A major problem of fashion retail stores is that out of sight in the fitting room, thieves are able to remove the security tags protecting the products. Our solution tackles precisely this problem by detecting attempts to remove the tag from a product. Shopguard is uniquely positioned in the market, with significant experience and track record in Electronic Article Surveillance (EAS) solutions and expertise in latest RFID technologies. This enables us to develop shop security solutions that fully exploit the possibilities of RFID technology. Our overall objective is to successfully commercialize DetecTag on the global market by the end of Phase 2 of the SME Instrument and achieve a decent market presence and sharp growth. In the present Phase 1 project we are going to validate the DetecTag concept beyond our current customer base to make sure that our long-term development objectives are in line with the current and expected requirements of our target market.

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The information about "DETECTAG" are provided by the European Opendata Portal: CORDIS opendata.

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