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DetecTag SIGNED

A new level of security in fashion retail – RFID hardtag and label with tamper detection function

Total Cost €

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EC-Contrib. €

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Partnership

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 DetecTag project word cloud

Explore the words cloud of the DetecTag project. It provides you a very rough idea of what is the project "DetecTag" about.

solution    security    tackles    possibilities    inventory    decent    channels    retailers    virgin    barnes    line    player    technologies    mobile    graaf    multinational    customers    extensive    electronic    surveillance    25    shopguard    tezenis    nokia    tag    continents    sony    designed    track    noble    supplied    markt    prevention    sure    world    detecting    sfr    positioned    protecting    telenor    reima    validate    instrument    tesco    countries    failing    spencer    record    sme    spar    attempts    sharp    base    vodafone    media    expertise    shop    com    stores    room    article    fashion    latest    tags    limited    logistics    date    sight    remove    purposes    solutions    precisely    customer    theft    uniquely    tailor    successfully    auchan    orange    marks    eas    rfid    billa    worldwide    sales    fitting    commercialize    global    retail    provides    utilise    market    made    van    thieves    subsidiaries    brands    detectag   

Project "DetecTag" data sheet

The following table provides information about the project.

Coordinator
SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG 

Organization address
address: SZEPVOLGYI UT 41
city: BUDAPEST
postcode: 1037
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Hungary [HU]
 Project website https://shopguard.com/h2020-project/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-01-01   to  2019-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG HU (BUDAPEST) coordinator 50˙000.00

Map

 Project objective

Shopguard Systems Limited (www.shopguard.com) has become a leading player on the retail security market in the past 25 years. Shopguard provides tailor-made shop security solutions for retailers all over the world. Through our extensive sales channels with subsidiaries and partners on 4 continents, Shopguard has supplied more than 30,000 retail stores worldwide in more than 40 countries to date. Customers include the largest multinational retailers and brands like Marks & Spencer, Tesco, Auchan, Billa, Spar, Tezenis, Reima, van Graaf, Telenor, T-mobile, SFR, Orange, Virgin, Media Markt, Vodafone, Sony, Nokia or Barnes & Noble. DetecTag is an RFID-based electronic article surveillance solution designed specifically to the needs of fashion retail stores. RFID technology is increasingly being used in retail, however, current solutions focus on its application for logistics and inventory management purposes; failing to utilise the possibilities of the technology for theft prevention. A major problem of fashion retail stores is that out of sight in the fitting room, thieves are able to remove the security tags protecting the products. Our solution tackles precisely this problem by detecting attempts to remove the tag from a product. Shopguard is uniquely positioned in the market, with significant experience and track record in Electronic Article Surveillance (EAS) solutions and expertise in latest RFID technologies. This enables us to develop shop security solutions that fully exploit the possibilities of RFID technology. Our overall objective is to successfully commercialize DetecTag on the global market by the end of Phase 2 of the SME Instrument and achieve a decent market presence and sharp growth. In the present Phase 1 project we are going to validate the DetecTag concept beyond our current customer base to make sure that our long-term development objectives are in line with the current and expected requirements of our target market.

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The information about "DETECTAG" are provided by the European Opendata Portal: CORDIS opendata.

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