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DetecTag SIGNED

A new level of security in fashion retail – RFID hardtag and label with tamper detection function

Total Cost €

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EC-Contrib. €

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Partnership

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 DetecTag project word cloud

Explore the words cloud of the DetecTag project. It provides you a very rough idea of what is the project "DetecTag" about.

retail    sony    shop    eas    article    van    auchan    logistics    solution    supplied    sales    detecting    multinational    sme    virgin    barnes    spencer    retailers    shopguard    worldwide    commercialize    purposes    rfid    decent    global    world    nokia    made    noble    detectag    orange    customers    precisely    attempts    tackles    instrument    telenor    validate    solutions    base    possibilities    customer    latest    brands    inventory    date    tag    prevention    markt    uniquely    positioned    tags    mobile    reima    successfully    continents    designed    provides    protecting    graaf    tesco    electronic    sight    25    extensive    sure    surveillance    expertise    channels    room    vodafone    track    failing    spar    fitting    thieves    marks    countries    billa    subsidiaries    technologies    player    line    com    sharp    theft    remove    media    tailor    sfr    security    market    tezenis    stores    record    fashion    utilise    limited   

Project "DetecTag" data sheet

The following table provides information about the project.

Coordinator
SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG 

Organization address
address: SZEPVOLGYI UT 41
city: BUDAPEST
postcode: 1037
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Hungary [HU]
 Project website https://shopguard.com/h2020-project/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-01-01   to  2019-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SHOPGUARD KERESKEDELMI KORLATOLT FELELOSSEGU TARSASAG HU (BUDAPEST) coordinator 50˙000.00

Map

 Project objective

Shopguard Systems Limited (www.shopguard.com) has become a leading player on the retail security market in the past 25 years. Shopguard provides tailor-made shop security solutions for retailers all over the world. Through our extensive sales channels with subsidiaries and partners on 4 continents, Shopguard has supplied more than 30,000 retail stores worldwide in more than 40 countries to date. Customers include the largest multinational retailers and brands like Marks & Spencer, Tesco, Auchan, Billa, Spar, Tezenis, Reima, van Graaf, Telenor, T-mobile, SFR, Orange, Virgin, Media Markt, Vodafone, Sony, Nokia or Barnes & Noble. DetecTag is an RFID-based electronic article surveillance solution designed specifically to the needs of fashion retail stores. RFID technology is increasingly being used in retail, however, current solutions focus on its application for logistics and inventory management purposes; failing to utilise the possibilities of the technology for theft prevention. A major problem of fashion retail stores is that out of sight in the fitting room, thieves are able to remove the security tags protecting the products. Our solution tackles precisely this problem by detecting attempts to remove the tag from a product. Shopguard is uniquely positioned in the market, with significant experience and track record in Electronic Article Surveillance (EAS) solutions and expertise in latest RFID technologies. This enables us to develop shop security solutions that fully exploit the possibilities of RFID technology. Our overall objective is to successfully commercialize DetecTag on the global market by the end of Phase 2 of the SME Instrument and achieve a decent market presence and sharp growth. In the present Phase 1 project we are going to validate the DetecTag concept beyond our current customer base to make sure that our long-term development objectives are in line with the current and expected requirements of our target market.

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The information about "DETECTAG" are provided by the European Opendata Portal: CORDIS opendata.

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